The inverse graphical calculator creates a graph out of words you input then gives you the equation to generate the graph.
Here is the equation for Jesus.
Here is one I prepared earlier.
The inverse graphical calculator creates a graph out of words you input then gives you the equation to generate the graph.
Here is the equation for Jesus.
Here is one I prepared earlier.
Don’t ever introduce yourself by your job title. Job titles are terrible and should be scrapped. Unless they’re really literal. There is only one thing worse than someone who introduces themselves by their title – and that’s someone who introduces themself with an obtuse and confusing buzzy weasleword description that requires a follow up question.
First impressions are important. Especially if you’re a conference speaker, or somebody it is important for the people meeting you to know. Don’t start a conversation with an obtuse statement unless it’s a joke that you explain straight away, and even then… don’t do it.
It was refreshing listening to the guest speaker at our camp over the weekend introduce himself and speak passionately about his new role – “campus evangelist” – by itself this would be buzzwordy and unclear – but he told us what it looked like and spoke with genuine passion about the task. This was cool. If you must use your title do it properly.
Mikey responded to yesterday’s rant about media releases with a post on Christian Reflections urging churches to think about how they can use the media. The day before yesterday a friend in Townsville sent me an email asking for some tips on how to talk to the media – she had sent a release out and had received some interest from a local television station.
For those wondering what makes me qualified to give this advice here are my qualifications in a nutshell. I’m a journalism graduate who spent four years working as a corporate communications hack for a regional development and tourism marketing body – I marketed my organisation and the Townsville region. I wrote hundreds of media releases and had a pretty good strike rate in terms of getting them placed. This was partly because Townsville is a regional centre with lots of media outlets and a finite number of sources, and partly because my organisation had a finger in just about every pie, and probably partly because I know what I’m doing. Enough self promotion for now…
It’s time to put all those years of spin twitting to good use – here’s my guide to writing a media release for your church event, and some tips for what to do when it is picked up, and when it’s not…
The first thing you’ve got to remember when sending out a release is that journalists are time poor and get heaps of media releases. You need to be prepared for the idea that they may not get past the heading and the lede (the first line). If you’re lucky they’ll think your release is interesting and read to the end, if you’re really lucky they’ll want to follow it up. With that in mind… follow these steps.
Once your release is in the wild you need to play a little game I like to call “wait and see what happens”… if you do get a call from a journalist – relax. Take a deep breath. Most of them are nice people, and most of them aren’t out to build a reputation as a bloodhound who takes down churches and disgraces ministers. Here’s how to get the best out of your interaction with the media post release…
If this all sounds too hard I’ve set up a fiverr task where you can pay me $5 to write you a ten line media release. If you want to use me more than once I’ll probably make you pay more – but I’m happy to help. And I’m always happy to read over something before you send it out…
I think I quite enjoy essay writing. Though I may have romanticised it from my fleeting memories of putting in caffeine fueled all-nighters on deadline day while I was at uni. I’m trying to figure out what the difference is between essay writing and blogging (other than the finding reputable sources to cite bit).
Here is what I’ve come up with (not as a difference, but as a reflection on the art). I might be wrong. Feel free to crush my analogy in its infancy in the comments.
Essay writing is like finding threads of common quality from an array of garments, and tugging them out of those items in order to weave your own smaller and less significant rag.
Obviously you don’t damage the original in the process – unless you really go out of your way to discredit it.
I am enjoying the essay I’m writing for Bruce Winter’s Christ and the Clash of Cultures subject. Here is the question:
Citizens in the first century met in the context that declared who they were. Discuss the implications of this for the gatherings of the first Christians in the Roman East.
I’m sort of dancing around the question and trying to just write about the differences between the way the church ate together and the way pagan Rome ate at idol temples and banquets. I think I’ve jumped through enough logical hoops to synchronise the question with my topic.
As a former PR spin twit* nothing raises my hackles faster than the suggestion that PR is a pointless industry that thrives on the back of lazy journalism like a carrion bird picking the dead carcass of this once noble industry.
Crikey “broke” a story today, a bit of a non-story if you ask me, and it is certainly not “news” to anybody who knows anything at all… more than half of the stories in the media that Crikey monitored for a week originated in Public Relations.
After analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.
I’d be willing to bet that 95% of that 55% were about newsworthy issues that were worth breaking, and that they were reported in a fair and balanced manner.
As a PR spin twit I released hundreds of media releases a year – and probably 30% of them were never ever going to get printed but were released to meet KPIs, commitments to other organisations, or political expectations. Media releases are currency in modern business – a way that companies can be seen to be taking a proactive stance on issues. Who cares if this sort of release is picked up (well me, as a PR spin twit whose pay increases are dependent on a better than average rate of pick up of my stories)? Some media releases are produced simply to reflect the company line on issues upon request, others are glorfied advertorials that might get a run on a really slow news day – but the vast majority – are things that a company believes are going to make the news because they are inherently newsworthy. Media placement is competitive – especially when you’re in a major city where space is tight. You’re not going to cheapen your brand by releasing something that everybody recognises as dross – unless you’ve got a really good reason to do so. You want to be the guy the media calls when they need stories, not the guy who clogs their inboxes with meaningless corporatised tripe filled with weasel words.
I’m actually surprised at how low that figure is – I wonder if they excluded all sporting stories from the mix – which would be a folly, because I can’t think of any competitive sports team that doesn’t employ a media manager to train players in how to talk to the media after games. PR is happening any time someone talks to a journalist with an agenda. Unless the journalist gazumps somebody with an FOI story, or doorstops them with a bombshell question, you can bet that “PR” is at play when any spokesperson from a listed company, political party, advocacy body, or sporting team fronts a camera.
If this figure only considers proactive PR, rather than reactive PR, it’s still lowballing the actual reality – there are thousands of ways to place a story – and unless a journalist literally stumbles across the story themselves on the way to work you can bet they’ve got a source who is interested in seeing a story getting out. Whistleblowers are engaging in public relations.
It’s disingenuous to run this story suggesting that the landscape of journalism is changing, or indeed that there’s a problem with the idea of public relations. Journalists are interested in pursuing either truth or their newspaper’s particular agenda (read the hobby horses of their readership). These biases are usually so overt it’s as if they’re declared on the masthead or clearly obvious from the demographics they reach. So long as news is market driven – ie giving the masses’ itching ears what they long to hear – PR professionals have to be presenting stories in interesting and intriguing ways that will move units and sell advertising.
Here are some facts to consider when dismissing news coverage because it originates in PR…
PR people aren’t the bad guys – and spin mostly isn’t the enemy. Spin is the product of a culture that crucifies any company or individual brave enough to take an unpopular stand. If you want to know why politicians vacillate and pontificate rather than providing answers to questions from journalists look what happened to Tony Abbott when he admitted the he’s scared of homosexuals (which was admittedly a pretty stupid thing to say).
This quote from the editor of The Australian – Chris Mitchell – to Crikey is pretty telling…
“It’s very difficult I think, given the way resources have drifted from journalism to public relations over the past 30 years, to break away as much as you really want to … I guess I’m implying, the number of people who go to communications school and go into PR over the years has increased and the number in journalism has shrunk even more dramatically.”
Why are we assuming that the better trained and more talented journalists end up working for the media? I’d rather keep a good company from the maws of the ravenous tabloid journalist than feed the masses their latest sacrifice any day of the week. There is no real nobility in the fourth estate (the media) any longer.
The Crikey article reaches some stupid conclusions that are pretty close to scaremongering propaganda themselves.
Our investigation strongly confirms that journalism in Australia today is heavily influenced by commercial interests selling a product, and constrained and blocked by politicians, police and others who control the media message.
Why is controlling a message a bad thing? If it was up to the unscrupulous headline grabbing media barons they’re conduct crucifixions by media, or put heroes on pedestals, just to sell more papers. Why would the media run a moderate, unmanaged quote when they can take a sensational soundbite and beat someone they don’t like over the head with it. You’re stupid not to think about how you control your message in any context.
Some PR is stupid though – I’ll leave this rant with a priceless quote from a SMH story in the Binglegate case. The only winners in this case are the promoters (and perhaps Michael Clarke). Max Markson is using this opportunity to get himself on TV so every aspiring celebrity golddigger knows his name – and the best line in any of the stories surrounding the affair came from Bingle’s law firm. In a media release.
”We are not seeking publicity by this media release.”
How can you tell me a line like that is not worth a story of its own – and Crikey complains about 55%.
*A title bestowed on me by the Townsville Bulletin’s resident cynical “about town” columnist…
If you’ve ever wanted proof that the people of Facebook will get behind a good cause then look no further than this group – My sister said if I got 1,000,000 fans she would name her baby Megatron – it now has over 1.3 million fans. No word yet on whether the sister will come through on the deal. Here’s hoping.
I’m as big on good fonts and typography as the next guy. Just not as big on a particular font as these next guys…
I could post stuff from Letters of Note forever. But then I’d never learn the Greek stuff I have to learn by Thursday. Here’s a great letter from a studio executive telling Director Errol Morris that his promotional interviews are terrible.
Some good tips can be extrapolated here for doing any sort of promotional work. I bolded the bit in the transcript that I think is the key for coming across well in interviews, and being effective.
Transcript
MIRAMAX FILMSAugust 23, 1988
Errol Morris
c/o The Mondrian Hotel
8440 Sunset Blvd.
Los Angeles, CADear Errol:
Heard your NPR interview and you were boring. You couldn’t have dragged me to see THE THIN BLUE LINE if my life depended on it.
It’s time you start being a performer and understand the media.
Let’s rehearse:
Q: What is this movie about?
A: It’s a mystery that traces an injustice. It’s scarier than NIGHTMARE ON ELM STREET. It’s like a trip to the Twilight Zone. People have compared it to IN COLD BLOOD with humor.
Speak in short one sentence answers and don’t go on with all the legalese. Talk about the movie as a movie and the effect it will have on the audience from an emotional point of view.
If you continue to be boring, I will hire an actor in New York to pretend that he’s Errol Morris. If you have any casting suggestions, I’d appreciate that.
Keep it short and keep selling it because that’s what’s going to work for you, your career and the film.
Congratulations on all your good reviews. Let’s make sure the movie is as successful.
Best Regards,
(Signed)
Harvey Weinstein
I think this is currently my favourite blog. A veritable treasure trove of missives significant and otherwise. I could spend all day reading through these letters because they satiate both my curiosity about people’s perspective on historical events and my voyeuristic deviance. The letter truly is a window to the author’s soul. Here are some of my favourites…
I think I have posted this Mark Twain one before – so I won’t redo it – but it is, without a doubt, the best complaint letter ever written…
A piece of 2×4 sent to Jimmy Carter by a builder.
Transcript
Dear Jimmy
The general economy may be in a recession but housing is in a depression. Immediate action must be taken to assist our industry – it equals 5 Chrysler Corporations. Thousands of jobs and companies are being lost along with the tax dollars plus added costs i.e. unemployment compensation. Available and affordable funds must be made available now – a good start would be Brooke-Cranston. Where do you expect our children to live? This piece of 2×4 is not wasted if you get the message and then put in your wood burning stove.
L.W.McKENZIE SR. VT.
A letter sent by a disenfranchised Tasmanian pupil to his teacher.
Transcript
Mr Broome
Dear Sir
I write this letter for the good of myself and other boys. Instead of you teachers making school a pleasure you make it a perfect misery to those who happen to be a little backward. Referring to myself, I can say that I never did like school but since I came to Rockdale I have just dreaded the thought of school. This, may I say, has all come from your sneering and poking fun at those who are not quite so well on as others. If a boy happens to have a few mistakes instead of you trying to help him in his difficulty you look over his slate, you either cane him, or spell out aloud his foolish mistakes before over 100 boys who are always ready to make fun. This is why there are so many boys who are always ready to play the truant. And therefore instead of me looking forward to school days I just long for the time when I shall receive a sitificut saying that I may leave school. And as manhood draws on I shall look back on my schooldays as a period of misery instead of a period of happiness.
A Margett
Scholar at (Inferior?) Rockdale Public School
Thomas Edison congratulating a fellow engineer on his ingenuity.
Transcript
From the Laboratory of Thomas A. Edison
Orange, N.J., Nov. 27, 1926
Mr. W. L. R. Emmet
General Electric Co
1 River Road
Schenectady, N.Y.My dear Mr. Emmet:-
I want to thank you for your letter of the 23rd, with its enclosure, and at the same time to extend my congratulations to you on the successful outcome of your ideas.
The worst is to come, for it takes about seven years to convert the average man to the acceptance of a solved problem.
With all good wishes to you, I remain
Yours very truly
Thos. A. Edison
TAE:O
And possibly my favourite of all – a conspiracy theorist warning J. Edgar Hoover about the perils of Elvis Presley. I’ll post the whole thing, even though it’s long. Because it is brilliant.
Transcript
May 16, 1956
Mr. J Edgar Hoover
Director
Federal Bureau of Investigation
Washington 25, D. C.Dear Mr. Hoover,
Elvis Presley press-agented as a singer and entertainer, played to two groups of teenagers numbering several thousand at the city auditorium here, Monday, May 14.
As newspaper man, parent, and former member of Army Intelligence Service, I feel an obligation to pass on to you my conviction that Presley is a definite danger to the security of the United States.
Although I could not attend myself, I sent two reporters to cover his second show at 9:30 p.m. besides, I secured the opinions of others of good judgment, who had seen the show or had heard direct reports of it. Among them are a radio station manager, a former motion picture exhibitor, an orchestra player, and a young woman employee of a radio station who witnessed the show to determine its value. All agree that it was the filthiest and most harmful production that ever came to La Crosse for exhibition to teenagers.
When Presley came on the stage, the youngsters almost mobbed him, as you can judge from the article and pictures enclosed from May 15 edition of the La Crosse TRIBUNE. The audience could not hear his “singing” for the screaming and carrying on of the teenagers.
But eyewitnesses have told me that Presley’s actions and motions were such as to rouse the sexual passions of teenaged youth. One eye-witness described his actions as “sexual self-gratification on the stage,” — another as “a striptease with clothes on.” Although police and auxiliaries were there, the show went on. Perhaps the hardened police did not get the import of his motions and gestures, like those of masturbation or riding a microphone. (The assistant district attorney and Captain William Boma also stopped in for a few minutes in response to complaints about the first show, but they found no reason to halt the show.)
After the show, more than 1,000 teenagers tried to gang into Presley‘s room at the auditorium, then at the Stoddard Hotel. All possible police on duty were necessary at the Hotel to keep watch on the teenagers milling about the hotel till after 3 a.m., the hotel manager informed me. Some kept milling about the city till about 5 a.m.
Indications of the harm Presley did just in La Crosse were the two high school girls (of whom I have direct personal knowledge) whose abdomen and thigh had Presley’s autograph. They admitted that they went to his room where this happened. It is known by psychologists, psychiatrists and priests that teenaged girls from the age of eleven, and boys in their adolescence are easily aroused to sexual indulgence and perversion by certain types of motions and hysteria, — the type that was exhibited at the Presley show.
There is also gossip of the Presley Fan Clubs that degenerate into sex orgies. The local radio station WKBH sponsors a club on the “Lindy Shannon Show.”
From eye-witness reports about Presley, I would judge that he may possibly be both a drug addict and sexual pervert. In any case I am sure he bears close watch, — especially in the face of growing juvenile crime nearly everywhere in the United States. He is surrounded by a group of high-pressure agents who seem to control him, the hotel manager reported.
I do not report idly to the FBI. My last official report to an FBI agent in New York before I entered the U.S. Army resulted in arrest of a saboteur (who committed suicide before his trial). I believe the Presley matter is as serious to U.S. security. I am convinced that juvenile crimes of lust and perversion will follow his show here in La Crosse.
I enclose article and pictures from May 15 edition of the La Crosse TRIBUNE. The article is an excellent example of the type of reporting that describes a burlesque show by writing about the drapes on the stage. But the pictures, to say the least are revealing. Note, too, that under the Presley article, the editor sanctimoniously published a very brief “filler” on the FBI’s concern for teenage crime. Only a moron could not see the connection between the Presley exhibit and the incidence of teenage disorders in La Crosse.
With many thanks, and with a prayer for God‘s special blessing on your excellent and difficult work for justice and decency.
Sincerely yours,
(Signed)
This is just an hors d’oeuvre there are more than 200 letters posted so far. Brilliant.
This is a great little video that plots the story of Google (until just prior to the launch of Wave) in two minutes. I think I saw it first at CafeDave – so he can have a link.
Amy linked to this list of tips for writers the other day. It applies to any application of the written word. A bunch of authors supplied tips to the Guardian on how to be a writer – this has got to be one of the most comprehensive collections of these types I’ve ever seen assembled. It’s so big it has been split over two entries.
- If you use a computer, constantly refine and expand your autocorrect settings. The only reason I stay loyal to my computer is that I have invested so much ingenuity into building one of the great autocorrect files in literary history. Perfectly formed and spelt words emerge from a few brief keystrokes: “Niet” becomes “Nietzsche”, “phoy” becomes ”photography” and so on. Genius!
- A story needs rhythm. Read it aloud to yourself. If it doesn’t spin a bit of magic, it’s missing something.
- Editing is everything. Cut until you can cut no more. What is left often springs into life.
Email you can do from the bathroom without fear of condemnation or suspicion.
The Oatmeal has ten reasons. I like this one.
My little sister obviously didn’t get the memo. You know. The one I addressed to the whole world inviting contributions for the increasingly inappropriately named “Mad Skillz Week”… you can decide the basis that I think the name is inappropriate for yourself. Anyway, Maddie, aka little sister number 2, had this to contribute.
I was annoyed that Nathan didn’t ask me to give input during mad skillz week. I thought perhaps he didn’t believe I had any mad skillz, and he may have been right.
I’m Mad, but the skill part still eluded me. I considered giving 5 tips on how to be me. But then if all the readers took my advice there could be maybe 3 or 4 of me running around and so I thought the better of it.
I considered writing 5 tips on how to be a cat lady.
Well now you see the problem. Plus since I’m not actually a cat lady it seemed like a fallacy.
Still I was convinced I could give 5 tips on something. Then it hit me…
Mad on How to share mad skillz:
(in no particular order of importance, except point 4)
So there you have it – if you’re inspired feel free to keep sending mad skillz my way – nm
Sometimes I read links to awesome posts about cool stuff where the person does such a good job of describing the content at the other end that I don’t feel the need to click through. This is probably a bad thing. A few weeks back Kottke linked to a post about how to write an incendiary blog post. His post was good. I shared it via google reader, and thought nothing further of it.
Then Amy linked to the same post and I read the original. It’s funny. You should read it – and make sure you check out the comments too…
This sentence claims that there are many people who do not agree with the thesis of the blog post as expressed in the previous sentence. This sentence speculates as to the mental and ethical character of the people mentioned in the previous sentence. This sentence contains a link to the most egregiously ill-argued, intemperate, hateful and ridiculous example of such people the author could find. This sentence is a three-word refutation of the post linked in the previous sentence, the first of which three words is “Um.” This sentence implies that the linked post is in fact typical of those who disagree with the thesis of the blog post. This sentence contains expressions of outrage and disbelief largely expressed in Internet acronyms. This sentence contains a link to an Internet video featuring a cat playing a piano.
Here’s my favourite comment…
“This comment is by a trolling Jehova’s Witness who is filled with brotherly love for all the other commenters, but knows without meeting any of them that they all deserve to burn in hell forever. Fortunately, anyone willing to read this far is already jaded from way too much time spent reading comments.”
The moral to this story (other than that you should read both Amy’s blog and Kottke.org) is that you should always click through to interesting links.
It seems that an article on Read Write Web about an emerging trend in social networking managed to rank better than Facebook’s login page for the phrase “Facebook Login”…
Hilarity ensued when a bunch of luddites thought the page was some sort of new landing page for Facebook – and many of them left comments venting their frustration at being unable to log in with the new red and white designed page.
Seriously the most fun you can have laughing at the technologically illiterate…
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