Category: Communication

When naming competitions go a wry

User generated content based competitions are all the rage. They encourage better consumer engagement and produce content and ideas a corporation may not have the budget to produce by itself. But they’re open for abuse. They can be hijacked – particularly if someone with a big enough following turns on you.

I like Stephen Colbert a lot. So I’m hoping NASA goes through with its promise to name a new space module after the most popular response to a recent competition.

“NASA’s mistake was allowing write-ins. Colbert urged viewers of his Comedy Central show, “The Colbert Report” to write in his name. And they complied, with 230,539 votes. That clobbered Serenity, one of the NASA choices, by more than 40,000 votes. Nearly 1.2 million votes were cast by the time the contest ended Friday.

NASA reserves the right to choose an appropriate name. Agency spokesman John Yembrick said NASA will decide in April, but will give top vote-getters “the most consideration.””

Let that be a lesson to anybody running user generated popularity contests – it means you have no control over the outcome. And if you do choose to exercise your right to disregard the competition it will be terrible PR. Unless you’re the people who put people into space – your coolarity is already so high that you can get away with just about anything.

Can K-Rudd hear me

Some time ago I posted a link to one man’s audacious bid to be heard by google. Can Google Hear Me won the hearts and minds of millions. Including Google – who were interested enough to take this man’s journey to the next level.

And now – following news that the Federal Government will now trawl critical blogs I ask the question. Can Kevin Rudd hear me?

It hasn’t taken long for people to make a connection between trawling blogs for criticism and the clean feed/blacklist campaign – particularly because the Government’s own media release listed Whirlpool.net.au’s criticism of the blacklist as one of the examples the Government’s beady eyes were watching.

I have said several things about the Ruddster and his ability to make even the most clear things unclear through erudite obfuscation. That was Rudd speak for using simple words in a complicated way so as to make things impossible to understand.

Kevin, if you’re here, and you can hear me – of if your staff are and they can – let me know in the comments. Perhaps you’d like to give me a job making your unclear communication clear.

Who knows. Perhaps you’d like to read through all the things I’ve had to say about you in the past.

Regards,

Nathan

Next ten words

Over at the newly revitalised Sydney Anglicans website there’s an article on an upcoming Sydney media campaign promoting Christianity. The article points out that Dominic Steele – author of the popular “Introducing God” material is nonplussed about the campaign. He likes the catchy slogan – “Jesus: All about life” but wonders what the “next ten words” are that come after the slogan.

It’s a useful question to ask anybody who’s coming up with catchy, pithy slogans – and it comes from my favourite show of all time – the West Wing. Working out your one liner is actually the second step – having substance behind it is the first – a lesson we didn’t really see in action in the recent Queensland election.

Here’s a clip from a debate in a presidential campaign.

There’s a great repository of West Wing quotes – including this one – here.

Moderator: Governor Ritchie, many economists have stated that the tax cut, which is the centerpiece of your economic agenda, could actually harm the economy. Is now really the time to cut taxes?
Gov. Ritchie: You bet it is. We need to cut taxes for one reason – the American people know how to spend their money better than the federal government does.
Moderator: Mr. President, your rebuttal.
Bartlet: There it is. That’s the ten word answer my staff’s been looking for for two weeks. There it is. Ten-word answers can kill you in political campaigns. They’re the tip of the sword. Here’s my question: What are the next ten words of your answer? Your taxes are too high? So are mine. Give me the next ten words. How are we going to do it? Give me ten after that, I’ll drop out of the race right now. Every once in a while… every once in a while, there’s a day with an absolute right and an absolute wrong, but those days almost always include body counts. Other than that, there aren’t very many unnuanced moments in leading a country that’s way too big for ten words. I’m the President of the United States, not the President of the people who agree with me. And by the way, if the left has a problem with that, they should vote for somebody else.

Now I know my ABC

blacklist

I listen to the ABC a lot. In the car. At work (sometimes). And at home when the cricket is on. I like the ABC. One thing that strikes me over and over again is the type of language government types use when answering questions – even about the weather. It’s obfuscation at its best.

There really is no excuse for not using normal everyday language when talking to normal everyday people. You don’t need to master this new government speak lingo in order to communicate effectively.

Unless you’re trying not to communicate at all – but to hide and spin.

So it pleases me greatly to see that the Local Government Association of the United Kingdom has released a list of 200 words that councils and their employees should not use in order to make their communication more effective. The list is at the bottom of that media release. Here’s the SMH story.

Gruen man

The Gruen Transfer returned to TV tonight. It’s a brilliant show. Tonight’s topic – tourism advertising. A subject close to my heart. Made some interesting observations about how tourism marketing works and the basic formula.

A couple of years ago at a marketing workshop with Virgin Blue marketing guru Sean Cummins (from Cummins and Partners) showed two tourism advertisements from different states with the soundtracks switched – and it was almost impossible to tell the difference.

Tourism ads are by and large formulaic and in the past were too focused on iconic shots of postcard landmarks – and apparently what we’re really into is collecting experiences rather than pictures.

Tourism marketers are limited by government funding and the fact that the tourism industry is a disparate bunch of small businesses who don’t really want to throw much money into advertising a destination rather than their own businesses.

I’m going to make my own tourism ad on their website and figure out how to put it up here.

Bully lives up to its name

Townsville’s esteemed local rag, the “Bully” is series of stories highlighting a scandalous use of personal time by a local city councilor who is daring to moonlight as a radio commentator for Cowboys games. Shock Jock horror. It’s a nasty campaign determined to boot the councilor out of the roll he held prior to being elected.

They’re going on and on about how it shows he’s not a 24/7 councilor. The counter argument is that he’s simply making money from his hobby.

Both arguments ignore the fact that the council actually entered into some form of ownership agreement a major sponsorship agreement with the Cowboys and thus he is simply promoting a council asset. Not to mention the $72 million economic impact the Cowboys have in Townsville – which he no doubt helps to promote by spruiking the product over the radio.

What is news

Here’s a little quote I found from England’s media baron (Lord actually) and father of tabloid journalism Alfred Harmsworth that is vaguely relevant to the discussion about persuasion, influence and manipulation and says a lot about the nature of news and PR.

“News is something someone wants suppressed. Everything else is just advertising.”

There are a heap of journalism quotes here.

What’s black, white and read all over

Yes, the humble newspaper. Thanks Peter Combe. If you want to track down the leading daily (or in fact any other dailies) from the 400 biggest cities in the world – here’s a nice aggregator.

I dare you

To read this headline and not click on the link:

Horse bites off man’s testicle

Rock’n’Pol

Whether or not you think Peter Garrett is a sell out or not is irrelevant – there’s no doubt he’s the rockingest Australian politician ever.

I suspect more of these performances would enhance his political stocks.

It’s Time

Time Magazine has just published a list of the 10 ideas changing the world right now. Number 3. New Calvinism.

There’ll be a bunch of links to some reactions in my link post today. But here’s the actual article.

And here’s a quote:

“Calvinism, cousin to the Reformation’s other pillar, Lutheranism, is a bit less dour than its critics claim: it offers a rock-steady deity who orchestrates absolutely everything, including illness (or home foreclosure!), by a logic we may not understand but don’t have to second-guess. Our satisfaction — and our purpose — is fulfilled simply by “glorifying” him.”

The article names John Piper, Mark Driscoll and Albert Mohler as leaders of this pack.

Watching Watchmen

On Saturday afternoon I caught the Watchmen with a bunch of guys from church. Having not read the Graphic Novel I wasn’t sure what to expect. Having caught the movie I now want to catch the graphic novel.

The movie was violent. Graphically violent. And had a fair bit of sex – so it’s hard to “recommend” to Christians if that’s likely to cause you to stumble.

But it was eye-poppingly rendered. A beautiful, dark, film noiry feel – complete with a fedora wearing trench coated detective like protaganist narrating entries into his diary.

It also asked questions of the human condition and asked questions about the nature of an omniscient almost omnipresent, omnipotent “god” in the form of a blue supercharged superhero. It certainly generated conversation amongst our group – and most of us enjoyed it, despite some of us not being entirely keen for a thought provoking cinematic experience.

The film has divided Christian movie critics. Movieguide is a pretty terrible “family centred” (think Focus on the Family) film review centre – and this movie is not “family centred” in content or intention. Here’s their list of reasons not to see the movie (I love how they open with “anti-capitalist” as though that’s unChristian:

“Strong anti-capitalist content with a strong environmentalist conclusion and homosexual references; 44 obscenities and 27 profanities; hyper-extreme, gory, bloody violence includes lots of gore with fingers cut off, arms cut off by a rotary buzz-saw, man’s head graphically cleaved with a meat cleaver, pointblank shootings, boy bites into boy’s cheek and takes out hunk of another boy’s cheek, woman beaten savagely, people electrocuted, people dissolved, people shredded, pregnant woman shot pointblank, people cut with broken bottles, women raped, people poisoned, martial arts fighting, man’s body transforms in gory ways, etc.; very strong sexual content includes several sex scenes, lesbian kiss, prostitute exposes her breasts, rape, character fornicates with his girlfriend by dividing into two characters, heroes fornicate, little boy’s mother is a prostitute, overt suggestions of sadomasochism, and discussions of sex; extreme nudity and strong sexual nudity includes major male character walks around nude showing his private parts throughout the movie, upper female nudity and upper male nudity; strong alcohol use; illegal drug use by one of the criminals; and, vigilante beliefs are carried out, revenge, idolatry, Egyptian pharaoh worship, false gods, blackmail, etc.”

Upper male nudity? Oh no. Head for the hills. I wonder how they’d mark the Old Testament. Anyway. I can’t say I noticed the lower male nudity of Dr Manhattan as much as many reviewers critical of it did.

There’s a shining review of the Watchmen from the “Gospel and Culture” blog that balances out Movieguide’s response:

“Inviting a Christian audience to consume either version of Watchmen may seem irresponsible, especially to pop culture-weary brothers and sisters in Christ. While the story does contain more than its share of sexuality and violence, it simultaneously wrestles with important and weighty theological and philosophical issues. Countless sermons could and should be preached on Watchmen’s nuanced and allegorical treatment of predestination, miracles, the existence of God, human depravity, justice, and salvation. Few mainstream artistic texts so inventively grapple with these many important questions.”

They make the same criticism of Christian criticism that I just have too:

“And how exactly did the depiction of sex and violence become the third rail of Christian criticism? While not for everyone, certainly not for children, Watchmen goes places familiar to the grittier passages of scripture. Nothing in Snyder’s film, for example, equals the bleak sexual violence depicted in “The Rape of the Concubine”(Judges 19). This is not to suggest that the film is blameless. Snyder crosses the border into gratuitous territory by making the love scene between Silk Spectre II and Night Owl more sexually explicit than in the discrete, shadowy panels of the graphic novel. The same could be said of the frequent, if admittedly, humorous reappearance of Dr. Manhattan’s glowing blue genitals. Unnecessary. But, like the horrific passages from Judges in which a young woman is raped and dismembered, Watchmen deserves to be considered within its larger narrative context.”

Amen. A worthwhile movie – if not a wholesome one. It certainly raises more questions than it answers and is a conversational launchpad. Kudos to to Flickr minifig creator Sir Nadroj for his lego rendering of the Watchmen characters.

Manlyness

It’s obviously a pretty difficult time to be a Manly supporter – what with guys who punch fathers of attractive girls who dare to interfere in their advances and alleged sexual assaulters named to turn out for the team on Friday.

The NRL has just suspended Stewart for five rounds.

It makes me feel sick.

I don’t even want to trot out the “innocent until proven guilty” line in their defense. Or mention that the Gold Coast Titans played a player all year who was facing a charge for the same offence.

What’s worse than the media circus surrounding the upcoming court case is the fact that everyone feels compelled to weigh in on the debate. The NRL has forced a club not to play a player (for ruining their ad campaign bringing the game into disrepute, a former test rugby player and SMH columnist wants them to sack him, a group of prominent women associated with the club have come out saying the player is a gentleman, and a former League player from another club is now calling on Manly to drop the player for this weekend. Then all the politicians had to have their say on the issue.

Calling on a player to stand down while the charge is investigated is fair enough – or would be if the investigation took only a matter of weeks – but they often don’t. The Titans player mentioned previously played a whole season before being found not guilty. If he’d been forced to sit out that would have cost him a year’s wages in case where he was found innocent.

Man faces prison for posting swinger video

I like a good sensationalised heading. Did you happen to catch the YouTube video doing the rounds a few months back of a guy swinging a baby around in an aerobatic manner? It was on the Today Show and picked up all over the place. I won’t post it here – because doing so might land me in jail.

“Chelsea Emery, of Ryan and Bosscher Lawyers in Maroochydore, represents Chris Illingworth, who was charged with accessing and uploading child abuse material.

Illingworth, 61, published the three-minute clip on Liveleak, a site similar to YouTube but focused on news and current events.

Illingworth has uploaded hundreds of videos to the website. The one he was charged over, thought to have been created by a Russian circus performer, had already been published widely across the internet and shown on US TV news shows.”

That’s so incredibly stupid. Who on earth made the decision to pursue that prosecution.

Ad value

Tim Challies is one of the world’s preeminent Christian bloggers. Today he wrote about advertising and the church – mostly advertising but this was a great quote about his approach to ads:

“I guard against this because I’ve seen what happens to churches when they adopt a marketing mindset. Every church markets; the moment a church places a sign outside or puts an advertisement in the phone book or the local newspaper, it is marketing. But some churches go far further, adopting a kind of marketing mindset that makes the church functionally not much different than a business. After a while every decision comes back to the bottom line, whether that is a dollar figure or an attendance figure. This quickly sends churches into a tailspin, a downward spiral that draws them further and further from the Bible. It is inevitable, really.”

I’m still not sure where I sit on the issue of church marketing. I’m not as sold on it as churchmarketingsucks.com – who despite the name actually encourage churches to do better.

Challies also asks a question about whether or not we should ethically watch ads when consuming content – and thus whether ad blocking is immoral.