Church Websites: Jesus is king, but content is important

Continuing this little series on building a new church website I thought I’d go through a little bit of how to fill your outsider focused site, designed with the modern web consumer in mind, once you’ve found, or defined, your voice.

This takes two separate but related bits of thinking: A content strategy and a content schedule. It’s quite possible that the thinking you put into your web based content strategy and content schedule will actually double as your communication strategy and your communication plan which will cover how you communicate offline as well. This is a good, and mostly necessary, step. But I’m jumping right into the latter, because that’s what I’m working on right now, and knowing that in our case, the teaching plan for the year at church is well and truly bedded down. If you’re just starting with a web content strategy, that’s fine, but it might feel like cart before horse stuff.

The step after this, which depends on having content is your distribution strategy, and somewhat relatedly, what to do with comments and discussion about your content. That can get its own, subsequent, post, but you should read this study about the impact of comments on the web in the meantime.

Your content strategy (and a bit about information architecture)

There are a few ways to approach the question of what content you’re going to put on your site, and a few style type decisions you’re going to have to make in the process. The first is choosing whether you’re building a static site (where the content is fixed, and a schedule might involve a periodic update – this is the easiest option), a dynamic site (a site where new content is generated in a steady stream, where a schedule is really important, or the stream will stagnate – this option is the most work), or a site with a mix of static and dynamic elements.

You could, I reckon, mount an argument by analogy from the nature of God’s interactions with creation that the last is the best. If you’re familiar with deism – the idea that God set up the world and then walked away – the static site is the deistic option. Set it up. Forget it. It’ll point to the existence of your church, but won’t really help people know it beyond whatever content they can observe from a very small amount of evidence. The purely dynamic site is more like open theism – this is a simplification of open theism – but there’s nothing concrete. Everything changes. According to the whims of the webmaster. There’s not really much consistency and nobody really knows what to expect. The mixed site – which I like the best – involves a well thought out creation, that is good and purposeful, with fixed rules and structures, but a long term commitment to engaging with the world. The analogy breaks down in all sorts of ways, and isn’t really that useful… except that static sites aren’t all that great, and purely dynamic sites are dangerous).

While I’m a big fan of the static/dynamic mix – there are actually good reasons to choose a static site, if your resources are limited. If this is the case, don’t start a blog on your website and leave it with the “hello world” post that WordPress gives you as a default… That undermines the credibility your website is attempting to give your church as it proclaims an important message. It says “I’m lazy” or worse “I’m uninspired”… A static site, at the very least, should give a visitor an idea of what your church is on about, where it is, and how to contact you.

The voice you’ve developed comes into play when you’re writing the static part of your site – but so to does the content strategy. Are you going to be take a minimal approach to content, or try to give as much information as possible. Is your information architecture going to be simple – with as few pages and clicks as possible, or complex with complicated menus and trees and a huge dependance on your site’s search capabilities?

So we’re going with a mix of static pages that tell our visitors who we are and what we’re on about as a church (the gospel of Jesus), that use a mix of multimedia and carefully structured text, erring on the side of saying too much rather than not enough, and a blog where we demonstrate who we are and try to provide valuable content for visitors to our site that serves our mission as a church.

A content strategy for static pages

It’s counter-intuitive – but I think with some careful writing and layout you’re actually better off doing a relatively flat, minimal click, site structure, with a fair bit of content per page.

There are good search engine optimisation reasons for writing pages that use lots of relevant keywords together, and I think there’s huge value in producing a site that actually answers the questions people might be bringing to a search for a church in a transparent and open way. I’m also pretty convinced that long valuable content is a better long term strategy than minimal content – though it is really important to be aware that not everybody reads the web in the same way.

This means each page should have a nice clear lead paragraph that explains what you’re on about in the rest of the page – recognising that a fair percentage of your audience will stop reading and click away there – and making the opening paragraph link heavy, so you can control where people are clicking to next, I’m a big fan of anchor links that take people to specific sections of the same page too, they can be a really useful heuristic tool.

Basically my approach to content writing is based on the good old inverted pyramid that journalists use.

Image Source: Wikipedia: Inverted Pyramid

The inverted pyramid is useful for a couple of reasons – it recognises that some people want all the background stuff, but others only want the news at a glance, and it means if you’ve got limited space people don’t lose out on the real substance of what you want to communicate if they ignore the bottom two thirds.

You are more than a headline. Your website, hopefully, is occupying something more significant than the role a headline plays in a news story. There are good reasons for an exceptionally minimal approach to marketing a product – especially if the product is well known, or if you want to create some sort of buzz, or vibe. But if you’re after a user-friendly website, that will make an interaction with your church in the real world less painful for somebody who is not familiar with who you are, because they’re more informed, then just having your particular buzzword like “PRUNE” in really big text isn’t actually telling anybody about who you are or what they can expect.

And you also can’t rely on videos and multimedia to carry the can (and they certainly won’t help with how you come up on a search engine). While videos won’t play nice with search engines, the use of testimonials from real people is, I think, a really nice way to not be blowing your own trumpet, and to be authentic. That’s why people use written testimonials, but videos help carry a bit of pathos and ethos along with the written world. They’re moments of oratory captured for ongoing use.

Which means you need text. And I think more is more. Or rather, enough is enough. But you need to structure it with a mind to how people read websites – they scan, they look for links, they click away, and structure your content accordingly. So that a visitor to your site can both find what they’re looking for, and get a sense of what you’re trying to tell them about, with minimal fuss.

A content strategy for a church blog

So once you decide you want a dynamic aspect to your site, and you’ve allocated resources to the site for a certain amount of time (you can always reassess and downgrade to a static site if you can’t maintain a schedule), you need to decide what sort of stuff you’re going to post, and there’s a few factors to weigh up when you’re answering this question.

  • Who are you? Part of this is knowing what your voice will be, but a bigger deal is figuring out if you’re existing online as a particular individual within your church (the minister), as the church speaking corporately, or as individuals from your but before that you need to figure out what your “brand” is – what is your ethos that you want driving your communication? How do you want to present yourself to outsiders so that they get a feel for who you are.
  • Who is your audience? How wide are you casting your net? If your site is for newcomers are you just blogging for non-Christians? Do you also want to be providing resources for other Christians? 
  • Why are you posting? What’s the purpose of having a dynamic page – just for google links, to provide resources, etc?
  • How does your blog content relate to the real world that people will experience when they visit your church? How does it match up to your philosophy of ministry?
  • Who will write your content? Will it be a team of individuals as individuals, or a corporate mothership with multiple contributors adhering to the same style guide?
  • What are you going to write about? Are you going to generate content? Are you going to link to other resources?
  • How often will you post, and how substantial will your posts be?

Here’s a case study for how we’re thinking about our blog at church, which will then inform the schedule/plan we put together for our blog.

I’m thinking that it’s not too weird to have our static pages (to use a nice WordPress distinction) speaking in a “corporate voice” – so using a royal “we” and hopefully saying things that every member of our church family would be happy to have said on their behalf, with a personality that’s a bit representative of how we do things on a Sunday, and think about ourselves, and then to have our posts, on our blog, using particular voices – from particular individuals within our church family. So there’ll be a little less consistency in style, but we’ll also be giving people a picture of who they might meet on a Sunday, and who in our team and congregation is interested in different areas.

We’re pretty keen for our website to primarily be about the newcomer – but we also want to give the newcomer an accurate picture of what we’re on about without them having to sign up to be part of The City, our online community – so we want to be providing content for people who are part of our church to share with their non-Christian friends, content that reflects on what it means to be a Christian, and we’re also committed to using our resources, as a bigger church, to serve other churches who are, like us, trying to reach people in our world with the gospel.

We’ve got a philosophy of ministry that is pretty helpful for shaping our editorial policy – how we decide what goes up, and what doesn’t. We use a pathway for how we think about how individuals move from being a visitor to a mature, servant hearted Christian – and we use the words: Connect, Grow, and Serve. These will become the categories that we use for our blog. We also teach through books and topics in groups of ten – in line with the school term, which gives us a nice period of time to produce material related to the big idea of a Sunday service.

Connect will feature bits and pieces that help newcomers connect with the gospel, resources for people thinking about Christianity and joining us to process whatever issues the current series is raising, links to the podcast, some bits and pieces about church life, and maybe some interactions with pop-culture and current events. Grow will feature book reviews, interesting and useful articles, resources for living as a Christian, some more in-depth reactive stuff when it comes to pop-culture and current events. Serve will feature resources that we’re producing for other people, outside of Creek Road, to use for ministry – kids church material, some articles from our staff on different aspects of what we’re doing as a church, etc – and both the Grow stuff and the Serve stuff will be produced mindful that it’s being published to an audience of everyone.

The content will be produced by a number of different contributors, centralised, checked for consistency and moderated and posted by one or two people. It’ll include a mix of videos, text, links, and pictures. And the content will either support or duplicate what is happening at Church on a Sunday, so that there’s consistency in our messaging across our different distribution platforms. This means a lot of our content is generated by what we’re already doing, but appropriated for the web, and some of it will be generated to support what we’re doing, and to articulate how we’re doing it, which is a pretty useful process and hopefully won’t bog our staff and content producers down.

Your Content Schedule

This is a pretty tricky area with millions of different opinions. Here are a couple of maxims I live by:

Blogging regularly is important for keeping on going.

A blog that isn’t updated regularly dies, and stinks up the place (where the place is your website).

The problem with these maxims is that it’s impossible to know what regularly is. 6 times a day is too regular, and you should probably see a doctor. Once a week is probably at the other extreme.

The most important thing here is to have a plan, and try to stick to a minimum. The thing I like about our content strategy is that there’s a mix of proactive stuff – where we’re running the agenda, and putting out material that supports our ongoing ministry, and reactive stuff, where we’re joining existing conversations that are happening in the public and using those conversations as opportunities to express our key message – the gospel. Having that freedom is really nice, it makes sure we’re not missing anything essential, but that we have the freedom to take opportunities as they arise, without being inconsistent or piecemeal in our online presentation.

My plan, partly design driven, is to be preparing posts in triplets – one for each category – and featuring them in dedicated boxes on our home page by relying on certain WordPress processes, rather than needing to do things manually. That means getting a pool of content generated for release ahead of time, and keeping ahead – it helps that we’re planning our sermon series a long time in advance, and having most of the content sorted months in advance too. The lead time in the teaching team’s thinking means there’s time to generate supporting content before the last minute.

This also means we need to plan a slot for reactive stuff. And planning to be reactive is hard, and counter-intuitive. But there are certain events we know are going to happen ahead of time (like a Federal election), and there are pop-culture type events like movie releases, or music releases, that other things might trump, and that aren’t as time critical. Plus, there’s always something to react to.

I’m wanting to sketch out a schedule in line with the teaching plan, and have a more concrete schedule for a term, with posts produced at that point (before the term, if possible), and then a slightly more flexible weekly or fortnightly schedule for some reactive things. Steve Fogg has this cool template for church communications planning that’s worth using at this point. I’ll be putting together something like this with three different columns dedicated to blog categories.

Hume, Penn Jillette, and faith v reason

I mentioned I’d been reading Hume the other day. He characterises “religious people” in a slightly well-poisoning way in the midst of his discussion in Dialogues on Natural Religion

“And here we may observe, continued he, turning himself towards DEMEA, a pretty curious circumstance in the history of the sciences. After the union of philosophy with the popular religion, upon the first establishment of Christianity, nothing was more usual, among all religious teachers, than declamations against reason, against the senses, against every principle derived merely from human research and inquiry… The Reformers embraced the same principles of reasoning, or rather declamation; and all panegyrics on the excellency of faith, were sure to be interlarded with some severe strokes of satire against natural reason.”

This characterisation has become a bit of a meme. It treats all religious belief as outside of human reason, a case Hume attempted to make in his seminal ‘Of Miracles’ in An Enquiry Concerning Human Understanding. There, Hume argues that because miracles don’t happen, because they are outside of nature, and are almost impossible to verify using a naturalistic framework (a somewhat circular approach to the supernatural), religious belief operates in the world of faith, not reason. He pushes a form of fideism. The belief that reason and faith are in conflict. He does this because he needs to maintain some veneer of being an orthodox Christian, because not being an orthodox Christian in 18th century Scotland is pretty difficult – fideism is a cop out, Hume probably didn’t hold to it – given that his entire academic program contradicted it, and it’s pretty sloppy arguing, on behalf of modern atheists to characterise faith in this way.

Fideism is dumb. Faith might be the belief in things unseen or hoped for (Hebrews 11:1), but it is also based on experience and observation, and not a little reason. That’s pretty consistently been the Christian approach to faith and knowledge since, well, forever. That’s why science was a product of Christians trying to read and understand God’s world better. Seriously. Google Francis Bacon. And it’s why atheistic naturalism’s sweeping claims are devoid of anything that looks like history or philosophy

It’d be great for the thinking, intellectually honest, atheists out there to break free of the group think shackles of this meme, and start admitting they don’t have a monopoly on reason.

But no. It continues. Enter Penn Jillette’s recent opinion piece in the New York Times. Penn’s a smart guy. He’s funny. He’s been reasonably nice about Christians in the past – while clearly disagreeing with people of faith. But this article perpetuates a false meme. To be fair, he’s answering an equally annoying meme from our side – the claim that atheism is a religion…

Here’s what he says…

Religion is faith. Faith is belief without evidence. Belief without evidence cannot be shared. Faith is a feeling. Love is also a feeling, but love makes no universal claims. Love is pure. The lover reports on his or her feelings and needs nothing more. Faith claims knowledge of a world we share but without evidence we can share.

Faith is a hypothesis, as is atheism, about the question of God’s existence on the basis of evidence – like revelation, history, philosophy, and not a little bit of reasoning on the basis of our own existence.

It’s a positive hypothesis, while atheism is a negative hypothesis. There are plenty of less than good systems of religion built on varying types of faith – but faith itself should never be maintained contrary to actual evidence. It’s just that the evidence that naturalists put forward is so dissatisfying on anything but a purely material level, and in its modern form (possibly since Hume) it fails to consider any alternative frameworks and anything that has come before it. Hume was pretty good at characterising or ignoring the people who made good arguments against what he was saying, his whole project in Dialogues and Enquiry essentially ignores 1,700 years of Christian thought that is relevant to the natural theology exercise. Christians have something to say on how we read nature based on the Bible – and I’m not talking about accounts of human origins, but accounts of human nature, and the application of a Christian anthropology to the scientific endeavour had been serving us pretty well since Christians kicked the scientific process off because they believed God supplied a guarantee that the natural order would continue in the way that he created it to operate.

That is all.

The Tarsier is awesome.

There are some language issues that may offend you in this video. But wow. This is a cool animal.

Also it made me laugh.

Here, meet Matt Le Tarsier. Which is what I would name a pet Tarsier if I were lucky enough to have one…

matt le tarsier

Lance Armstrong performs Radiohead’s Creep

Umm. Wow.

Creep from Matthijs_Vlot on Vimeo.

20% time and “working on your church, not in it”

If you hang around in the business world for long enough – especially with small business owners who are working really hard at growing, you’ll hear the phrase “I’m wanting to work on my business, not just in it”… this realisation that growth comes through changing and improving, rather than maintaining the status quo (generally), is what drives big companies to spend big bucks on research and development.

This was the sort of mentality that drove some friends I used to do PR for in my old role to do all sorts of cool things – two guys in particular were champions on this front – my friend Allan, who ran a cafe, decided to set up quad bike tours, a gift shop, a function centre, walking tracks, a bus tour, a furniture shop, and to start selling Kopi Luwak – cat poo coffee – a decision that netted him millions of dollars worth of media coverage. He was a big fan of this maxim. The other, my friend Ross, spent time looking into grants for solar power, and found a heap of other ways to not just cut costs at home, but become greener in a way that opened up new markets for his cabins. Working with these guys was pretty exciting – because they were always coming up with new ideas. Both businesses started off as family projects. Both Allan and Ross lived on site at their businesses and could easily have been caught up in the day to day operations, the mundane stuff – and the important. But they found time to develop and change through a bit of creativity. They kind of inspire me – I learned heaps from them, lessons that I’d love to apply to ministry. I’ve spent a long time trying to figure out how I’d do that. I don’t know for sure – but I reckon there was a reason they were heaps less jaded and likely to burn out than other people I worked with.

Big technology companies have worked pretty hard to foster this sort of culture and harness the creativity of all their staff by giving workers a certain portion of their week to work on their own projects – usually with certain parameters about being related to the core business of the company. Google has 20 percent time – one day a week – and about 50% of their current range of products have been developed in that time, Apple has just introduced Blue Sky Time – encouraging certain staff to think creatively, and perhaps most famously 3M, the company behind such ubiquitous stationery as the post-it note, has been driving innovation by freeing up their staff to develop ideas since 1949.

20 percent time

But what would this look like in the church context – to “work on your church, not for it”? I’ve got no idea – for full time church workers, or for the members of the body of Christ. I think this is a “priesthood of all believers” thing – the companies that do this best let everybody in on the action, 3M has patents produced as the result of ideas from administration staff… But I reckon it’d be pretty cool to figure out.

I’ve been a student minister in a couple of different shaped churches in Brisbane, a member of a few different churches in different places, and the son of a minister of churches that grew from small to big… but I still have no idea what the average week of full time ministry should look like. I’ve only experienced four years of reality outside of a life framed by full-time ministry – my family’s, and now my own, and all I know is that full time ministry is time consuming.

I’ve got no idea what a ministry week looks like other than that it’s busy. Very busy.

It seems to be a mix of the routine, and the reactive.

If you’re the sole minister at a church, regional or otherwise, you seem to routinely prepare a talk, write a Bible study, go to a meeting, teach RE, and you reactively pastorally care for people, take funerals, and deal with whatever else pops up. That all seems to take up a fair bit of time. All your time. It’s pretty much the same in a team context – it’s impossible not to be busy in ministry. Because all of life is ministry – in one form or another.

If the principles from the business world translate, then this seems like a recipe for staying the same. We’ve been thinking about this a bit at Creek Road – a couple of us were struck by a similar thought within a day or two of each other as we read and watched some stuff about Google. We’re trying to figure out what 20 percent time might look like in our team ministry, but the principles seem applicable to any ministry – by analogy – just as they are for small one man tourism operations, and multibillion dollar technology companies.

What I’m really keen to explore is how this sort of paradigm shift in thinking about ministry and how we use our already busy schedules when we’re talking about life as a church community. How we could start a culture of 20% time, or research and development time… how we could free people up to think about, and work towards, growth.

I’m a bit blown away by how well Luther got his base of supporters involved with promoting the Reformation – just by empowering people to produce their own material and modelling how to distribute new ideas in a really fast and effective way. How do we free the human resources at our disposal up to get people coming up with new ideas and opportunities to share the gospel – rather than just doing the same old stuff, and how do we control what ideas get legs and which ones are thrown back into the pool of ideas for refining… so that we’re not doing a million things badly.

Here’s a paper I wrote for our staff retreat that is trying to figure out what time like that would look like in our context – it’ll look different based on the shape of a church, or the people involved (both in your mission field, and in your team)… but for a creative person like me, this sort of freedom to think, explore, and fail – without it interrupting the flow of a normal week, is something I find really exciting.


“20 percent time” at church: building “blue sky thinking” into the work week

Big tech companies who value, and rely, on innovation to keep growing and developing new products, and who also value, and rely on attracting staff who are passionate about the vision of their company, have adopted an interesting policy – let staff work less on their “job,” and spend a portion of their time creating something new.

The idea is typically traced back to post-it note company 3M. The stationery company came up with an idea, back in 1948, to give staff a portion of time (15% of the work week), to dream big, and use the company platform to come up with new ideas that would help grow the company’s range, and bottom line.

The company is still, years later, a stationery powerhouse – with more than 22,000 patents. They’ve got a culture of creativity – and the Post-It Note itself, which you’ll find in offices, homes, schools, and just about anywhere that pen and ink exist, was a product of the 15% time of its inventor, Art Fry. Cool name.

Other companies have taken the idea to the virtual world – where it’s cheaper to develop new products, and even to the hardware world – Hewlett-Packard, Google, and Apple all have variations of the theme. They all want staff to feel like part of the company’s vision, and have the opportunity to pursue their passions and their own personal, but work related, projects.

Google call this 20% time. They give staff one day a week to work on new tech developments. Figures get bandied around a bit about how effective this has been for the company – but the conservative estimate is that 50% of their innovation has been the result of this time. Products that heaps of us use, like gmail.

Here’s something a google staffer says about the value of the program:

“We try to encourage this type of blue-sky thinking through ‘20 per cent time’ – a full day a week during which engineers can work on whatever they want. Looking back at our launch calendar over a recent six-month period, we found that many products started life in employees’ 20 per cent time.”

Blue-sky thinking is thinking free of the restrictions of your day-to-day job and routine. It’s the kind of thinking that’s needed for change and innovation to happen – but it’s only really valuable if you’ve also got time, and resources, to try to implement the changes – without it hurting your ability to get your job done.

Apple now has a “blue sky program” where certain employees can work on a “passion project” – something they’re keen to see get off the ground, they’re giving staff a block of time, rather than a regular window, but they too are keen to give their staff some room to experiment and try new things.

Blue-sky thinking in our context

We have a growing team with a huge range of gifts at our disposal, and all sorts of people who are passionate about different things. Hopefully all these passions are related to the gospel – our “core business” or “product.”  We passionately want to reach people with the good news about Jesus. Hopefully we’re all also on board with our philosophy of ministry – which wants to see people end up as mature Christians, with servant hearts, via our two pathways.

We’ve all got particular jobs to do, we’re all busy – and while we’re certainly passionate about the work we’re doing every week – it’s possible that there are huge untapped ideas and new ways of doing things, that we’d discover if we had the freedom to dream, to experiment, to get a bit creative, and to produce new things in a bit of time each week.

Blue sky thinking is something we can do alone – given the right environment – and having the freedom and time to put some new ideas, outside your core “job description” into practice might be a great way to connect, grow, or serve – or to reach people in our city, and around the world. Having the time to do some of this is just the first step.

But what if, like Captain Planet, we combined some of our powers. Some of our Blue Sky time. And came up with new things together.

It’s also possible that we’re greater than the sum of our parts – that mixing and matching some of our gifts and resources might produce new and exciting things that help us reach more people with the Gospel.

What if the kids team spoke to the media team about a video series to post on YouTube, that didn’t really tie in to the teaching program, but was something people might share that taught kids about Jesus in a clear and fun way.

What if some of the coffee snobs on staff came up with a way to connect the coffee snobs of Brisbane with some Christians, and the gospel, in a clever way.

What if the music team sat around with the youth ministry team and came up with a dub-step, spoken-word, fusion piece that would take the Internet by storm…

What if we all tackled some projects together – coming up with a stream of content for the website in a brainstorming session, or if we all jumped into the kitchen to make a batch of freezer meals for people in our neighbourhood, or in our church community. A one hour meeting with 30 staff could become 30 man hours spent on a project that makes a real difference.

One of the Google staffers realised the potential power of harnessing the “20 percent time” of some of his colleagues – he’s got an army of Googlers – 200 of the staff in his 1,000 person office – working on his “YouTube for Good” which provides technology solutions for the fight against AIDS, for clean water in various countries, and the United Nations World Food Program.

What next?

What would our week work with if we spent a day working on projects that help our core business – reaching Brisbane, and our world, with the gospel, in line with our philosophy of ministry – helping kids, youth, and young adults to reach maturity, and moving people towards Christian maturity.

What if we spend a few hours a week “promoting” things that we’re already doing – finding new channels to get information about Jesus, and our church, out to new people? What if we spent a few hours encouraging some people by giving up some of our time to catch up to read a helpful book together? What if we put some time into developing a clever and engaging video on the modern fight against slavery that we could share around the web? What if we created some pictures or social media campaigns using different hash tags that would get some of our big ideas from the term shared by people from our church on their social networks?

That’s just scraping the top of the barrel – the great thing about Blue Sky Thinking is that we’re only limited by imagination and time.

So how might we make this time a part of the work week at church – and what would it look like?

There’s a danger in just implementing this policy, that it’ll end up in wasted time, especially if the ideas are never put in to practice or development. Here’s what an author who studied the approach said:

“Many companies have tried to emulate the 20 percent time idea but failed because they remained conservative about supporting the new ideas.”

How do we use this time to create new resources, gospel opportunities, and growth?

More reading:

Same Love: the pathos power of music, and what love truly is

Heard this?

It’ll probably hit somewhere near the top of the Hottest 100 today (UPDATE – it got number 15, but it is number 1 on the ARIA charts at the moment).

It’s pretty powerful. It’s catchy. Its mix of perspectives works as a stand alone song, and is intensified in video form, where you get the additional benefit of seeing a young man, presumably the singer’s uncle, find happiness in his gay relationship.

That’s the fundamental premise of the song. Happiness is the ultimate end, and how can we deny someone the warmth and fulfilment a relationship offers.

It’s fairly convincing. Sort of. It’s just a shame it gets so much wrong. At the very least it’s persuasive, in the technical sense, and it got me questioning why I’m more persuaded by a song like this, than by the same premise put forward in dry argument.

For those getting ready to throw stones at me for being bigoted, or a heretic, let me remind you of my position – I am willing to cede the point that so far as our legislation is concerned this is the “same love” – in that it is voluntary, between two free individuals, and because I’m not huge on letting the government dictate what morality is and isn’t, I am not opposed to changes to the marriage act that reflect the wishes of the population – we live in a democracy, after all. But I’m also not willing to budge on the theological question – God says proper sexual expression that is in line with the order he established at creation (before the fall), and is good for the flourishing of humanity, is the kind of expression found in a loving, heterosexual union, for life, where man and woman become one… though neither, as individuals, were “less than one” beforehand – and it’s absolutely ok to be single without feeling like you’re missing out on an aspect of humanity – which this Same Love thing kind of glosses over in its bid for sameness. Pushing same sex attracted people towards heterosexuality isn’t really the answer, showing all people that the ultimate form of love and identity is found in a relationship with Jesus, and the community of the church (and being a community that people want to be part of) is ultimately far more valuable for everyone.

Anyway. Back to why I felt my head moving as my heartstrings were tugged by this song…

Part of the power of music is that as a song is catchy, and as it bounces around in your head, and as the lyrics start to resonate with your experiences and observations of the world, suddenly you find yourself giving assent to whatever conclusions the songwriter offers.

Old Testament theologian Gordon Wenham has some great things to say about the power of music in shaping our ethics, perhaps especially if we sing along to something, via the power of a little speech-act connection where the words we say become the words we think, a little bit of reader-response theory being applied through something called democratisation, where use of the first person can make something feel like it’s about us, and via this reality regarding the value of some sort of performance in shaping our thinking, which he describes in a piece on the teaching value of ritual:

Educational psychologists tell us that we remember 10% of what we hear, 30% of what we see but 70% of what we do”

Anyway, in a piece called “Reflections on Singing the Psalms,” Wenham makes the following points about how music is perfectly geared to shape our thinking on moral and ethical issues…

“But even mere recitation is a more powerful instructor than listening to stories, commands or wisdom sayings. Listening is passive, indeed the message can be ignored by the listener, but recitation and especially singing is an activity which involves the whole person and cannot be honestly undertaken without real commitment to what is being said or sung…”

Here’s a little on the power of first person – which the song Same Love uses extensively. We become part of the story and identify with the protaganist.

“Another device inviting the worshipper to identify with the sentiments of the Psalm is the use of the first person. The psalmist often speaks in the first person ‘I will bless the LORD at all times’ (34:1). Someone singing or praying this Psalm later is thus invited to do the same… This switch between first and third person encourages the user of the Psalm to identify with the viewpoint of the psalmist. But particularly the use of the first person encourages such identification: ‘The experience of the I of the psalm embodies a religious ideal, whose reality is open to the reader to experience…

And here’s a little more on why music is more powerful than other mediums.

I have already observed that the Psalms differ from other parts of the Bible in that they are meant to be recited or sung as prayers… This involvement of the worshipper in expressing assent to these sentiments makes the Psalms quite different from the other modes of teaching ethics in the OT. The OT narratives were presumably recited by storytellers within the family or in the tribes, but they rarely make explicit their judgments on the actions that are recited, so the moral of the story might have been missed and certainly did not have to be endorsed by the listeners. They could have just ignored the point, as I suspect many listening to worthy sermons often do… When you pray a Psalm, you are describing the actions you will take and what you will avoid. It is more like taking an oath or making a vow… Promises for example change the situation and impose obligations on the speaker and create expectations in the listener. A promise is an example of a speech act.”

It’s powerful stuff – and I reckon Same Love will form a pretty powerful part of the case for gay marriage in Australia, it makes me think we need to do heaps better at writing music that is artistically good for a bigger portion of the world than our congregations on a Sunday. It worked for Luther.

But as powerful as it is – it makes some pretty interesting assumptions about what Christians believe about homosexuality, and about the motives of Christians in shutting down love.

Here’s a little bit from Macklemore and Ryan Lewis themselves…

The right wing conservatives think it’s a decision
And you can be cured with some treatment and religion
Man made rewiring of a predisposition
Playing god, aw nah here we go
America the brave still fears what we don’t know
And god loves all his children, is somehow forgotten
But we paraphrase a book written thirty-five-hundred years ago
I don’t know

Look – I’m sure reparative therapy (the cure with treatment and religion) has been harmful when people have been forced to undertake it against their wishes by bigoted parents or something… but the only real research I’ve seen that does something like a longitudinal study, by Jones and Yarhouse (it’s a fairly controversial study – as is anything Christians write on this issue), on the effectiveness and effects of such therapy found that it doesn’t actually cause harm, even if it doesn’t always work. And it doesn’t always work – contented celibacy is a statistically more probably result. I’m not sure that this is a “right wing conservative” issue either…

I’m also not sure that for a Christian the idea that something is a predisposition means that it shouldn’t be changed – or at least not acted upon. We call constantly try to challenge ourselves to leave predispositions behind. I’m lazy, I’d say all the evidence suggests this is my predisposition. That’s bad for my ability to be productive. We do this all over the aspects of our person, identity, and personality – without being accused of “playing God” – and the notion that “predisposition makes right” is patently impossible to demonstrate as soon as you throw in an example of someone who is predisposed to doing something heinous. The Christian account of human nature which sees us as simultaneously “children of God” made in his image, and broken by sin, such that the child-God relationship needs restoring through Jesus, the true child of God, means we can simultaneously say God loves all his children, while he punishes some for the broken relationship, and the broken acts that result. You don’t need to paraphrase the Bible to find this either. It’s right there. Especially in Genesis and Romans, but also in Psalms – the Bible’s biggest insight into what it means to be human but want a relationship with God.

There are some great bits about the song – it really nails why we need to be careful in how we speak of those who are homosexual in orientation, and who identify according to that orientation. There’s not much to disagree with here – except to say there’s a tragedy that you could easily replace hip-hop with “church”…

If I was gay, I would think hip-hop hates me
Have you read the YouTube comments lately
“Man, that’s gay” gets dropped on the daily
We become so numb to what we’re saying
A culture founded from oppression
Yet we don’t have acceptance for ‘em
Call each other faggots behind the keys of a message board
A word rooted in hate, yet our genre still ignores it
Gay is synonymous with the lesser
It’s the same hate that’s caused wars from religion
Gender to skin color, the complexion of your pigment
The same fight that led people to walk outs and sit ins
It’s human rights for everybody, there is no difference!
Live on and be yourself

That is a powerful reminder – even if it’s feeling the hate somewhat vicariously – that we’ve got to be sensitive and clear when we talk about issues that surround the areas people choose to identify themselves by… The song doesn’t really seem to be all that interested in letting one or two categories of humans be themselves though – Christians who want to disagree with the stance it takes, and perhaps more importantly, those who are same sex attracted who do want to make the choice, free of coercion, to not pursue a relationship with a member of the same sex. That is an ultimate act of “being yourself” – but it’s implicitly, and somewhat explicitly denigrated by this song.

The chorus, where we hear from Mary Lambert, singing in the first person, about her love, who keeps her warm, is where the real thrust of the song’s argument is – we’re talking about denying somebody this love. This happiness. How could we?

And I can’t change
Even if I tried
Even if I wanted to
I can’t change
Even if I try
Even if I wanted to
My love
My love
My love
She keeps me warm
She keeps me warm

The same sentiment is repeated in the final verse…

“Whatever god you believe in
We come from the same one
Strip away the fear
Underneath it’s all the same love
About time that we raised up”

Again – he attributes opposition to gay marriage or “equal love” to “fear”… I don’t doubt that some of the negative aspects of the way  those in the GLBTI community are treated is the result of fear, but I’m not sure that’s always true.

Sometimes it’s love.

The love that counts.

Sometimes we do actually disagree with somebody, and say something is wrong, because we love them. It’s not just possible to disagree with somebody and do it with love, it’s possible to disagree with somebody out of a greater love. Sooner or later, to be really loving – we’ve got to stop saying it and keep loving people despite this disagreement. But it is never loving to stay silent.

 

Not all love is the same. That’s why there are five Greek words for love. The song ends with a few little snippets of the famous 1 Corinthians 13 passage about love (love is patient, love is kind), but there’s a better passage about love in the Bible – one that shows that not all love is the same, and where real love is found.

It’s from 1 John 4… and while Macklemore, Lambert, and Lewis would like you to think that because we’re all God’s children this means everything we do naturally is good – John, who wrote this following passage, also wrote that famous bit of the Bible that describes the manner of God’s love as tied up in the death and resurrection of Jesus – which had to happen precisely because everything we do is naturally bad… anyway that’s there in verse 10 of this passage too.

Here’s 1 John 4 on real love, the kind of love that makes singleness a possibility if we do community well (we need to be much, much, better at this – we need to be very noticeably different from the comments section on YouTube), and makes giving up eros or epithumia (greek words for lust and desire) worthwhile in the pursuit of the true happiness that comes from knowing God.

Dear friends, let us love one another, for love comes from God. Everyone who loves has been born of God and knows God. Whoever does not love does not know God, because God is love.This is how God showed his love among us: He sent his one and only Son into the world that we might live through him. 10 This is love: not that we loved God, but that he loved us and sent his Son as an atoning sacrifice for our sins. 11 Dear friends, since God so loved us, we also ought to love one another. 12 No one has ever seen God; but if we love one another, God lives in us and his love is made complete in us.

13 This is how we know that we live in him and he in us: He has given us of his Spirit. 14 And we have seen and testify that the Father has sent his Son to be the Savior of the world. 15 If anyone acknowledges that Jesus is the Son of God, God lives in them and they in God. 16 And so we know and rely on the love God has for us.

God is love. Whoever lives in love lives in God, and God in them. 17 This is how love is made complete among us so that we will have confidence on the day of judgment: In this world we are like Jesus. 18 There is no fear in love. But perfect love drives out fear, because fear has to do with punishment. The one who fears is not made perfect in love.

19 We love because he first loved us. 20 Whoever claims to love God yet hates a brother or sister is a liar. For whoever does not love their brother and sister, whom they have seen, cannot love God, whom they have not seen. 21 And he has given us this command: Anyone who loves God must also love their brother and sister.

You heard it here third…

I’m not a big fan of putting too much personal stuff on this blog – it’s bad enough for my family (extended and nuclear), and especially my lovely and patient wife, that I am constantly putting my thoughts and stuff out there, let alone posting about the boring and mundane things I’m eating. I’m not really all that interested in talking about me when there are whole other social networks that exist for exactly that purpose, and for photos of my food (or coffee).

And I struggle with sharing good news on this particular front, and figuring out how to do it in a sensitive way, because we know what it’s like to hear other people’s news while you’re struggling in this area. But I love sharing in other people’s joys, and praying for safe arrivals of new babies… and I expect others are the same… so I guess there’s this.

Soph2.0

We are actually pretty excited about this, even if it’s still in that stage where it hasn’t quite sunk in just what double the responsibility will feel like.

If you’re the praying type – we’d love, and crave, your prayers. Especially for Robyn as she tries to knock over the last three subjects in her Masters between now and mid-year.

If you’re not the praying type, then please send financial gifts or other donations to us (not really).

The step before content: finding your website’s voice

A little while back I was posting through the process of putting together a church website (post 1, post 2). While I’ve been posting about other things, the process of actually putting together and writing content for the new website is picking up steam.

One of my big jobs before we launch the site is coming up with a content strategy and a content schedule – defining the scope of our website and thinking about what sort of things we’ll post, and putting together a calendar for posts that matches up with our church calendar, and keeps things coming along with regularity. I can’t emphasise how important these two things are if you’re going to do something other than a static website.

Content is king.

New content is, like in the history books of any exciting monarchy – more interesting than a royal who sits around and gets bloated or doesn’t really do anything different.

But before one gets to content, one needs to think about how this content is presented. It’s not that style triumphs over substance. It’s a question of one of the biggest bits of getting any sort of traction or recognition for a brand.

Your church is a brand.

Brands aren’t creepy corporate entities like they used to be – they’re something that describes the association people develop with entities. Including your church.

Your brand is not your logo.

Your brand is your story, it’s your character, it’s what people think when someone says the name of your church… your website helps create your brand because it’s where people experience your story, and your character. It’s where they hear your voice (or read it).

So the first step – assuming you’ve got a pretty realistic notion of what your brand is (hint, don’t pretend to be Apple if you’re Dodo, Dodo, the internet that flies…), is to figure out the sort of voice and tone that is going to carry your brand messages (stuff you want to say about you) to other people. The people reading your site.

This needs to match up with what people are going to experience if they move from your virtual front door to your real world front door on a Sunday. Nothing will turn people off quicker than something that isn’t authentic.

For those who’ve been following at home as I’ve unpacked the relationship between ethos, pathos, and logos when it comes to church communications – your voice, in this sense,  is mostly pathos, though it’ll influence the words that you use – but it has to come out of your ethos…

So how do you figure out what your voice sounds like.

I sat down with a few people the other day to think about how we want to sound as we write – across the board. We don’t want to be really prescriptive – there’s no blacklist when it comes to what words we will and won’t use – it’s more a descriptive thing.

And one of the things that helps is to play a little brand association game. There are plenty of big money brands out there who spend a lot of time thinking about their target market (pretty much our target market – in just about every case), and tailor their messages accordingly.

So we thought about some popular brands – Australian brands – who resonate with the kind of people who we might find in our neighbourhood. And we thought about our “product” – what a church service feels like, what the personalities of our preachers are like, and our service leaders… what the vibe is on a Sunday, and what we’d like it to be.

This will be different for every church because there are heaps of variables – but I’m not a huge fan of all churches sounding the same on their websites. I’m not a fan of churchy jargon. I’m not a fan of overly technical language. So it helps me, as I write, to write in character – what would this type of person say… maybe you should think of your church as a famous character or actor… as long as its authentic.

Hopefully if everybody jumps on board with this style it’ll drive consistency across our communications, so that the job of moderating, rewriting, and posting stuff to multiple platforms doesn’t fall to just one person. It’ll also hopefully stop anyone hitting post on anything reactive where the tone of our reaction is damaging.

Here are a couple of excerpts from the document – I hope it’s helpful.

Bear in mind – this is a draft, it isn’t anything official – it hasn’t been approved. It’s not our church policy. We’re not inauthentic Billy Connolly rip-offs, just with less swearing…

This is just something I’m doing as part of the process of launching a new website, and it’s something I think is important to that process.


This is a corporate style suggestion for guiding the approach to speaking, presenting, writing, graphic design, and recording as our church across different platforms including:

  • Online – Our website, our blogs, social media
  • Written resources – Printed material, the ministry papers, and e-books
  • Marketing Material – Announcements, Slides, handouts, advertising, and fliers
  • Videos and multimedia

It is not a prescriptive or restrictive guideline for individual personalities within the staff team, or congregation – that would be odd and decidedly inauthentic, but, instead, describes an aspirational corporate approach to communication conducted on behalf of the church community to represent our church to the community at large.

Ultimately, we don’t want our individual or corporate personality or brand getting in the way of people hearing about Jesus clearly.

Our brand personality – the “voice” we choose to speak with – can be described up through a list of the qualities we aspire to, but in summary we aim, through how we communicate, to:

  • faithfully present the good news of Jesus,
  • be persuasive to our audience – be it those we aim to reach, those connected with us, or those we serve,
  • encourage people to connect with Jesus, and with our church.

We aim to be winsome, generous, interesting, and wise in our contribution to any conversation – taking our core business (the gospel), and convictions (our philosophy of ministry), seriously, but not taking ourselves too seriously in the process.

We want stories the gospel itself, and stories about the work of the gospel in the lives of real people to drive our message – not our own corporate spin or in house jargon.

We want testimonials not advertorials.

We want authenticity, so real people with real stories will carry the communication load wherever possible – rather than simple assertions like this one.

This means we aim to present our message, and ourselves, with:

  • truth,
  • love,
  • grace,
  • humility,
  • integrity,
  • clarity,
  • good humour, including a dash of laconic “Aussie” self-deprecation.

These are essentially the traits we hope to display every time we put pen to paper, or finger to keyboard – whether we are presenting our own position on issues, or responding to criticism.

We are, ultimately, in all areas, beggars telling other beggars where to find food.

Some “golden” brands to plunder…
Ultimately we hope that our communication will be shaped by the Lord Jesus, and the cross, and that we will be guided by the Holy Spirit, and the example of the apostles and those who have gone before us – but there is also much we can learn about communication and branding from the world around us.

Augustine says we should see truth wherever we can, and “plunder the Gold of the Egyptians” to serve the communication of the gospel.

Here are some secular brands that capture something of the communications ethos behind the Creek Road “brand personality.”

The best brands to look at are those with lots of money to spend on advertising and branding – banks and beer companies…

If we were a bank, we’d be something like ING – both focusing on, and presenting ourselves as focused on, our core business with minimal distractions (for them – banking, for us – the gospel). We pursue excellence in our product rather than spending time and money talking about how good we are. Our communication is personality driven, and simple, without expensive bells and whistles (or walking ATMs). When we speak with a little self-awareness, and self-deprecating humour. The joke is never at the expense of others, but ourselves.

Like ING, we recognise that people in our audience have negative experiences or impressions of our product (Church), and industry (religion), but expect, and speak as though, our product (both the Gospel, and our church) can exceed overturn those impressions and past negative experiences.

If we were a beer – we’d be XXXX, the beer for the everyman, sold through human stories and relationships that people can relate to (think the group of guys on a camping trip), with an emphasis on our humanity and our fallibility (like the guys making bad mistakes on their camping trip), and on our desire and intention to achieve our others-centered goals (like the guys cooking dinner in a new and exciting way). We’ve got an old product – one of the oldest brands going still in existence (Jesus), but like XXXX, we’ll try new ways to make it appeal to new audiences because we believe in the product.


This is a voice I think we can pull off without having to moderate our personalities too much across our team. It’s not a perfect fit for anyone – but it’s a comfortable fit for everyone. It seems real. It seems manageable.

So what do you think?

Does this whole process seem a little artificial?

Is it really all that necessary (it’s possible we’re overthinking this)?

How important is consistency?

 

How would you describe the voice of your church? How would you describe the voice of other churches using a famous pop-culture character?

On Church gathering: preaching, rights, the sacraments, and authority

Hopefully this is the last in a series of long posts responding to John Dickson’s book “Hearing Her Voice.”

The other posts include:

If none of this interests you – have you watched this lip reading of NFL players? It’s funny.

A tl:dr;* introduction/summary of what follows

*too long, didn’t read

In what follows I argue that if the sermon is preaching (not teaching), and preaching, in the context of the gathering (not preaching outside the gathering – essentially to non-believers), is:

  • a piece of cross-shaped persuasion proclaiming the crucified Lord Jesus and the message of the gospel,
  • something of greater magnitude than the sacraments, in that the sacraments support the preaching,
  • where God speaks through those he provides with gifts,
  • so long as they too submit to the authority of Scripture, and their sermon is based on the authority of God’s revealed word.

If these points are true, then the sermon is the ultimate act of authority in the church, and at the center of preaching – which is a corporate activity of the church (not an individual act).

So if one is a complementarian the sermon should be:

  • a clear proclamation of the gospel,
  • based on the authority of God’s revealed word,
  • given by a man who meets the Biblical ethos guidelines for a preacher (assuming they’re the same as those for an elder),
  • who is appropriately gifted to carry out the logos and pathos elements of the delivery of a sermon,
  • which sits in the context of a church gathering where all the members sacrificially exercise their gifts, as one body,
  • to preach the gospel, corporately (in an act of worship).

And therefore, those who preach should be:

  • Sacrificial in their approach to preaching,
  • not speaking as an ego exercise, but a genuine act of service to others,

which means being mindful of who they are preaching to, and how their preaching style and content relates to and serves those in the gathering.

While the structure of the gathering, and the life of the church outside the gathering, should be such that all members of the church can function as part of the body and use their gifts in the preaching of the gospel (outside of the context of the gathering).

If you disagree with any of that, and want to tell me about it – feel free to jump to the comments and tell me why – this is another pretty big post. I feel like I can justify most of these positions from the Bible, and from various “authorities” throughout church history – but I haven’t always done this because some of the points assume things I’ve argued previously, and other times it’s just too hard to list all the proof texts, and I prefer proof vibe, and theological coherence and cogency, anyway.

Thinking about this issue has been fun because it has forced me to consider some things that appear to be contradictory in my thinking about church and ministry. I’m trying to reconcile the beliefs that all people are equal, but genders are inherently different, and all believers are “priests,” while some specific roles exist, and some of these roles aren’t available to sets of equal people.

On a simplistic level – if you’re comfortable with the idea that somebody who is tone deaf but passionate about singing shouldn’t be leading the singing at church, and that they might willingly forgo this role because they understand it’s for the good of others without losing any sense of their own value or the value of their singing to God, you’ve already started reconciling these tension.

Want to read more. Like 5,000 words more… then click the “read more” link…

(more…)

Lance Armstrong, Me and the “perfect story” of redemption

Lance Armstrong has confessed and apologised, which, as we all know, is the first step to a public redemption. He did so with what seemed like as much genuine contrition as possible for somebody who has been pretty much tarnished as a pathological liar – it’s a classic paradox.

He did it to Oprah, who I guess is the secular religion of the public self’s closest thing to both a deity and a confessional…

I can’t help but feel like calling Lance Armstrong “Al” such is the resonance with the classic Paul Simon song – if only his drugs were administered by a roly-poly little bat faced girl…


Image Credit: BBC, Armstrong’s doctor Michele Ferrari, Bat-faced? Maybe. He denies being the administrator of the doping campaign anyway…

The song begins at where Armstrong is now…

“The rest of my life is so hard
I need a photo-opportunity
I want a shot at redemption
Don’t want to end up a cartoon
In a cartoon graveyard”

He’s also hoping the public will forget about all of this… because of our short little spans of attention… but here’s pretty much the dilemma we face…

“Who’ll be my role-model
Now that my role-model is
Gone Gone
He ducked back down the alley
With some roly-poly little bat-faced girl
All along along
There were incidents and accidents
There were hints and allegations”

Armstrong really does risk falling from being the character at the centre of a perfect story – which was part of his rationale for cheating – to being a cartoon in a cartoon graveyard of broken and forgotten men. Especially because the media does enjoy destroying idols almost as much as they enjoy building them up – that’s the celebrity news cycle.

Lance and the broken “perfect story”

Here’s a bit of the transcript

You were defiant, you called other people liars.

“I understand that. And while I lived through this process, especially the last two years, one year, six months, two, three months, I know the truth. The truth isn’t what was out there. The truth isn’t what I said, and now it’s gone – this story was so perfect for so long. And I mean that, as I try to take myself out of the situation and I look at it. You overcome the disease, you win the Tour de France seven times. You have a happy marriage, you have children. I mean, it’s just this mythic perfect story, and it wasn’t true.

Was it hard to live up to that picture that was created?

“Impossible. Certainly I’m a flawed character, as I well know, and I couldn’t do that. But what we see now and what’s out there now.

But didn’t you help paint that picture?

“Of course, I did. And a lot of people did. All the fault and all the blame here falls on me. But behind that picture and behind that story is momentum. Whether it’s fans or whether it’s the media, it just gets going. And I lost myself in all of that. I’m sure there would be other people that couldn’t handle it, but I certainly couldn’t handle it, and I was used to controlling everything in my life. I controlled every outcome in my life.

Lance, and Me

I can relate to that. In a lot of ways I am like Lance Armstrong. I’m not really interested in throwing stones at him – in a way I’m guilty for the standards he set for himself. I want my sporting idols to go harder, faster, stronger, and for longer.

I think this bit, where he talks a little bit about his state of mind as he cheated, is honest, and scary – but it’s scary because I can completely relate.

Was it a big deal to you, did it feel wrong?

“No. Scary.”

It did not even feel wrong?

“No. Even scarier.”

Did you feel bad about it?

“No. The scariest.”

Did you feel in any way that you were cheating? You did not feel you were cheating taking banned drugs?

“At the time, no. I kept hearing I’m a drug cheat, I’m a cheat, I’m a cheater. I went in and just looked up the definition of cheat and the definition of cheat is to gain an advantage on a rival or foe that they don’t have. I didn’t view it that way. I viewed it as a level playing field.”

But you knew that you were held to a higher standard. You’re Lance Armstrong.

“I knew that, and of course hindsight is perfect. I know it a thousand times more now. I didn’t know what I had. Look at the fallout.”

What do you mean by you ‘didn’t know’? I don’t think people will understand what you’re saying. When you and I met a week ago you didn’t think it was that big? How could you not?

“I see the anger in people, betrayal, it’s all there. People who believed in me and supported me and they have every right to feel betrayed and it’s my fault and I’ll spend the rest of my life trying to earn back trust and apologise to people.”

I am Lance Armstrong. I am a wretch – a wretch who wants to be the center of attention. We all are. We all want to be characters in the perfect story, but we’re all deeply flawed.

Lance and Me and the perfect story of redemption

But Lance Armstrong is wrong – he can’t earn redemption – he can’t earn anything back. And neither can we. We’re all accountable – not to the media, not to Oprah – but to the real God. The God who created us. The God who humanity turned on.

The God who authors the perfect story. The one perfect story. The only perfect story.

It’s the perfect story of redemption.

The perfect story of overcoming those flaws.

The perfect story with the perfect character at its centre.

And it’s this perfect story that, to continue the Paul Simon motif – might help Lance Armstrong see “angels in the architecture” it might see him “spinning in infinity” and all it takes – for us to see Graceland (to borrow from another song) – is to say “amen and hallelujah” – I could really spin this out a bit longer with some hackneyed line about Jesus being our bodyguard, who doesn’t always stop us getting into trouble – but gets us out of it… but the story is better than that.

I am Lance Armstrong. I am human. I know what it is to not do the things that I want to do – I have no doubt that when Lance Armstrong says he wishes with hindsight that he’d fought against the culture, rather than pretending to when Hollywood came calling (see his cameo in Dodgeball)… because to err is human… To want to do right is human. That’s what Paul expresses in Romans 7 – our natural state is to be caught up in the tension between wanting to do right, and desperately wanting to paint ourselves as perfect people by putting ourselves on a bit of a pedestal – serving our flesh…

19 For I do not do the good I want to do, but the evil I do not want to do—this I keep on doing.

20 Now if I do what I do not want to do, it is no longer I who do it, but it is sin living in me that does it.

21 So I find this law at work: Although I want to do good, evil is right there with me.

This is what it means to be human. We’re all made in God’s image – we’re all at least partly wired to do good things, which creates a tension because our very nature, tainted by the effect of sin, means that we can’t.

We can’t earn our redemption – because this is a pretty vicious cycle. And Paul sums up the good news like this, in the same chapter…

24 What a wretched man I am! Who will rescue me from this body that is subject to death? 25 Thanks be to God, who delivers me through Jesus Christ our Lord!”

The best part of the story, I reckon, is that we’re not just rescued – we’re perfected. By centering our story around Jesus, rather than ourselves, we start to become part of the greatest perfect story. The gospel really is the best story. It’s a redemption story.

It’s a story that unravels the human condition – the human condition that lead Lance to drugs, and leads us to all sorts of bad stuff – that all changes. And the notion of the “good life” and the “perfect story” changes too – because that tension at the heart of humanity starts to disappear. That’s where Paul goes in chapter 8…

28 And we know that in all things God works for the good of those who love him, who have been called according to his purpose. 29 For those God foreknew he also predestined to be conformed to the image of his Son, that he might be the firstborn among many brothers and sisters30 And those he predestined, he also called; those he called, he also justified; those he justified, he also glorified.”

In Jesus we become part of God’s purpose – and achieve something greater than the sort of unblemished humanity that was around when we were just run of the mill “children of God” when humanity was created. We’re now being “conformed” to the image of Jesus. We have a role model – one who’ll stick around. And we are being made like our role model – the perfect role model. We’re redeemed – and we’ll be perfected, or glorified… We’re not faced with the prospect of being a cartoon in a cartoon graveyard – we’re loved, in three dimensions, by the God who calls us his children.

That’s a heaps better redemption story than anything Oprah offers.

Bad Lip Reading and the NFL

This is great.

The old atheism: why it’s more dangerous than the “new”

I don’t want to suggest Richard Dawkins and his other two horseman friends (following the very tragic demise of Christopher Hitchens) aren’t effective in their campaigns against religion, and for atheism… but I’ve been reading some David Hume (Dialogues on Natural Religion) for the Philosophy subject I’m taking at college this year, and he’s much more interesting and engaging, and therefore more dangerous, than today’s $2 shop atheists like Richard Dawkins. He makes some of the bilious rhetoric these modern guys employ seem very cheap indeed, not because the substance of his argument is all that different – in many ways Hitchens, Harris, Dennett, and Dawkins have all simply been developing Hume’s arguments in line with modern knowledge, but because he is all style. He’s just so winsome, and gentle, it’s like one of those kung-fu moves from the B-Grade movies out there, where you don’t know he’s actually started hitting you until it’s too late – unless, you are familiar with kung-fu.

I can’t help but make comparisons with Dawkins as I read Hume (By the by, Hume’s Dialogue, while it was said to undermine “natural theology” and the argument from design pretty much assumes the conclusions it then sets out to prove, by essentially ruling out divine revelation by looking for natural causes of both nature and religion, and then admitting that such revelation is probably necessary to know anything about the nature of God).

Hume is wrong because he essentially fails to engage with the question of who Jesus is – God made incarnate. God made subject to empirical observations. God made man – a man who was real, historically verifiable, and whose death and resurrection didn’t just legitimise his claim to be king – but all the stuff he said was written to point to him from beforehand – the Old Testament, and the testimonies that are written about him are the empirical evidence offered to support his claims. Written documentation of history – Hume was a history writer himself, so it’s surprising he’s so dismissive of history’s ability to contain and describe truth.

But back to the comparisons…

I like how at times Hume, in contrast to Dawkins, will engage with some of the big theological questions that present themselves in the course of his argument (lets not forget how Dawkins chooses not to engage with where hard Christian thought is happening), here he is highlighting the dangers of trying to draw an analogy from the creation to the creator:

“But as all perfection is entirely relative, we ought never to imagine that we comprehend the attributes of this divine Being, or to suppose that his perfections have any analogy or likeness to the perfections of a human creature. Wisdom, Thought, Design, Knowledge; these we justly ascribe to him; because these words are honourable among men, and we have no other language or other conceptions by which we can express our adoration of him.”

At that point he presents a much bigger picture of God than he seems to employ throughout the book, where his God, if he exists at all, is a neutered, deistic god, who has no influence on natural events, and potentially even less interest. It’s a bigger picture of god than some modern Christians are willing to conceive. God is so far beyond comparison to man that drawing analogies is largely futile… unless, of course, you have something that claims to be the word of God which essentially establishes a comparison between God and man (Gen 1:26-27) right off the bat…

Anyway, like I say, I’ve enjoyed reading Hume because he seems genuine in grappling with the issues he’s writing about – though you’re never really sure, at this point, how much legitimacy he’s giving to opinions other than his own when he writes, his Christian character, Demea, who promises to indoctrinate her children before they’re taught any “scientific” enquiry, is pretty much a caricature with very little of substance to contribute.

Where Dawkins is shrill, Hume is gentle. Where Dawkins is bombastic, Hume presents with doubt and not a little epistemic humility. Where Dawkins is brash and intolerant, Hume is empathetic and questioning. Where Dawkins is filled with smug certitude and self-righteousness, Hume is a little bit charming and self-effacing. Where Dawkins can’t see much good in any religious people, Hume was enamoured with the leading Christians of his time (he used to go to see Whitfield preach, not because he believed what Whitfield was saying, but “because he [Whitfield] does.” Where Dawkins seems to want the quick victory, Hume amassed a pretty comprehensive case against Christianity almost by stealth – with snippets in all sorts of publications that almost needed to be put together posthumously.

This article in the New Yorker comparing the atheists of old with the new atheists has a nice little para on Hume…

“Yet his many writings on religion have a genial and even superficially pious tone. He wanted to convince his religious readers, and recognized that only gentle and reassuring persuasion would work. In a telling passage in the “Dialogues,” Hume has one of his characters remark that a person who openly proclaimed atheism, being guilty of “indiscretion and imprudence,” would not be very formidable.

Hume sprinkled his gunpowder through the pages of the “Dialogues” and left the book primed so that its arguments would, with luck, ignite in his readers’ own minds. And he always offered a way out. In “The Natural History of Religion,” he undermined the idea that there are moral reasons to be religious, but made it sound as if it were still all right to believe in proofs of God’s existence. In an essay about miracles, he undermined the idea that it is ever rational to accept an apparent revelation from God, but made it sound as if it were still all right to have faith. And in the “Dialogues” he undermined proofs of God’s existence, but made it sound as if it were all right to believe on the basis of revelation. As the Cambridge philosopher Edward Craig has put it, Hume never tried to topple all the supporting pillars of religion at once.”

What’s particularly interesting to me, given my recent penchant for all things Ciceroesque, is how much Hume follows Cicero. Deliberately and unabashedly. While there’s a fair bit of overlap in philosophical approach and the questions both men asked, there’s a style comparison as well. It’s, I think, a testimony to the quality of the communication advice and approach to life that Cicero laid out for communicators (believe in your cause, live for it, speak eloquently and passionately, write often, etc). This too, is why I think Dawkins and his ilk, though they persuade some, will eventually fade away into insignificance – their “rhetorical triangle” is not particularly balanced, they’re heavy on the pathos, with not much logos, and not a whole lot of conduct worth imitating or being convinced by…

Fresh Prince theme lost in translation

If you translate, and then translate, and then translate… another 61 times… this is what happens to the Fresh Prince of Bel Air theme song…

A Third Eagle song about the Denver International Airport mural (oh, and Psy says the Antichrist is a gay polygamist)

I love it when he sings… and when he talks about the Denver International Airport. So this is fusion gold.

But here are some things we learn from Gangnam Style about the antichrist.

  • The timing of end times events (but you’ll have to wait for the next video for this).
  • The timing of the end of the Catholic Church.
  • The timing of the end of the United States.
  • The timing of Russia and China’s invasion of the United States.
  • The relationship between the false prophet and the antichrist.
  • The sexuality of the antichrist – he’s a homosexual, bisexual, pedophile who is married, to two wives.
  • The gender confusion of the antichrist – he’s a transexual, apparently.
  • The bow-tie in the video promote gay marriage because they are phallic symbols.
  • The antichrist will publicly proclaim his support for gay marriage…

The real fun starts at about 6 minutes in…

What is preaching?

I’ve been talking to my dad a little about the hubbub surrounding Hearing Her Voice, my review, and some of the stuff I’ve been suggesting is relevant to how we think about preaching from the thought world of the first century. Dad (and now Mikey) made the interesting point that there’s never really been a solid definition of preaching, as in “what we do in the pulpit in church on a Sunday,” beyond teaching, especially for those influenced by the Knox/Robinson revolution in the Australian evangelical scene.

Here, as a bit of a cheat note, is the relatively pregnant definition I’m suggesting in this post:

Preaching is the persuasive and authoritative proclamation of the good news that Jesus is the Christ, who launched God’s kingdom in his death and resurrection, it relies on the authority of God provided by his word, and the gifts supplied to his body – the church – by the Spirit, to beget and nurture the faith of those God has called.

It’s interesting that the Knox/Robinson ecclesiology, which Mark Thompson has just summed up in The Briefing, seems to influence the understanding of what happens in the pulpit on a Sunday. There is another useful factor that I’ll get to below – but I wonder if the appropriate first principle for figuring out what “preaching” is, particularly in the context of the gathered people of God, is to figure out what church is.

What is church?

I’m a young guy, I have nothing like the runs that either Knox or Robinson had on the board – but I want to humbly suggest that their focus on the internal aspect of church life, appears to have come at the cost of ignoring the simultaneous external aspect of what it means to be the church.

I’ll bold the bit that I think create an unnecessary limit on what church is.

Thus church is Christian fellowship. Like all fellowship it requires as a sine qua non ‘other-person-centredness’, that is, being genuinely interested in the other person as a person, and, in particular, as a Christian person. It will require communication, talking to each other in Christian things, in the things of faith and hope in Christ. Christian church fellowship means not only talking together, but doing together Christian things such as praising, praying, and thanking God. Our fellowship is not only directed towards God, but also towards one another, building one another up as Christians.”

What’s really interesting is what’s missing. If the reformers model of church as mother, the ordinary means of both begetting and nurturing faith, is correct – and I think it is, then an ecclesiology and understanding of what the role of the church is that excludes the process of begetting is slightly lacking.

Also, if the church is incarnational – the physical body of Christ, united to him, and the dwelling place of the Holy Spirit – it seems odd to limit its focus like the quote above does. Christ’s ministry, recorded in the gospels, seems to be directed to all people, publicly, in the service of God, with clear demonstrations that he was and is the long promised king bringing the long promised kingdom, ultimately for the benefit of those who put their trust in him, but this definition explicitly suggests the church (and its gatherings) should only really focus on God and other Christians.

It’s not just “missing” – it’s deliberately absent. Here’s how Thompson sums up how both Knox and Robinson conceive of the mission of the church…

“We might discern a slight difference of emphasis between Knox and Robinson at this point, though both consistently argued that “the visible church has no purpose or mission beyond being the church, that is, being the fellowship of Christ’s people”

Thompson says the pay off of this position for who we think church is for is one of the significant contributions Knox/Robinson make for today – and I’d say it’s part of the significant contribution to whatever confusion exists about what the difference is between “teaching” and “preaching”… I’ve heard from someone sharp, and remember, I haven’t read anything by either of these guys, that their emphasis, and thus the emphasis at Moore College is on training Bible teachers, and letting authority rest in the word of God, rather than training preachers.

Thompson sets up, or articulates, what I think is an unhelpful false dichotomy in our thinking about the orientation of our gatherings.

“Some of our contemporary confusion about what we do when we come together, it seems to me, arises from a failure to observe the important distinction between being intelligible to outsiders and being oriented towards outsiders. Paul expected that an outsider might enter the assembly at Corinth and understand what was being said. But he did not expect that all that was being done would be oriented towards the outsider, calculated to remove all that might seem strange to the outsider, or even designed so that the outsider might anonymously observe and feel more comfortable.”

I’d argue that the problem isn’t one of failing to observe an important distinction, I’d say it’s failing to grasp that the thing that both outsiders and insiders need – the one thing – is to know the gospel of Jesus.

You don’t have to choose between “seeker” and “believer” oriented – because both seekers and believers receive their mothering in the same way – the gospel. Sure. The full significance of the gospel is something that bites with time – which is why Paul can say he gives the Corinthians “milk, not solid food” (1 Cor 3:2), but I don’t think his preaching ever goes beyond “Christ and him crucified” (1 Cor 1:22-24) and the wonder of being united with Christ and having our status as children of God restored in him – and the impact that has on how we understand what it means to be human (which seems to be part of the solid food he serves up in Romans).

To know how Jesus, the long awaited Christ, is foretold in the Old Testament, and to know what the kingdom he launched at the cross is, and how we can be a part of it. Clear, authoritative, gospel proclamation, based on the authority of the Scriptures (including the apostolic deposit) – aimed at persuading (both those who are already persuaded, and those who aren’t), will serve both believer and unbeliever, doing the “mother” thing the reformers saw as so key to what the church was on about.

Also, if we assume that part of being the church isn’t just wanting to have fellowship with one another and to do things together as we worship God, sacrificially, with the gifts he gave us, as the Body of Christ, under his head, but see this role extending to something like seeking to be, actively, his representatives on earth – as his ambassadors, as participants in his mission – then not letting this impact how we gather, such that our gatherings make the gospel message as clear as it possible can be (which in turn benefits the insider), is a bit odd.

While I think Knox and Robinson made some incredible contributions to how we think of the church using appropriate theological categories, I suspect their desire not to meddle with the harmful stuff the ecumenical movement was doing meant their picture of the church as an entity with some sort of outwards focus was a little weak.

Thompson says:

“Of course we should recognize the danger of alienating those who visit our churches with obscure language, unexplained rituals and general insensitivity or rudeness. However, the outsider is visiting or entering a fellowship that has a particular character that marks itself out from other gatherings. Not all ‘strangeness’ is bad, especially when we consider how distant our contemporary culture has become from gospel priorities. The desire in some circles to transform church into something which resembles other gatherings (theatres, cafes, etc.) needs a better justification than it is often given.”

And again, sets up an interesting dichotomy. Strangeness isn’t bad, unless it obscures the gospel. Unexplained rituals or obscure language is bad because it obscures the gospel. You don’t have to jump from an unexplained ritual to theatre though – a better place on the spectrum might be doing whatever it takes to make the message of the gospel, as it relates to the revealed word of God, as clear as possible – using the gifts God has given his body to make his Christ, Jesus, known.

What is “preaching”?

This definition is a bit of a work in process, it brings together the essence of a few previous posts, I’ll provide links here and you can read them, or not, at your leisure, at times I’ll assume premises that I’ve argued for in these posts:

In yesterday’s post (the last one in that list) I tried to show that when the New Testament uses the word preaching it brings with it the idea of proclaiming Jesus as the Christ, and proclaiming the kingdom of God.

I’m also assuming the legitimacy of a Biblical Theological framework that is something like Goldsworthy’s (while recognising that attempts to apply one central motif, rather than seeing many strands contributing to a rich picture of fulfilment in Jesus, is a bit reductionist). Such a framework also sits in the Reformed tradition, where it is understood that for any passage of Scripture to be appropriately understood by a Christian audience, as Christian scripture, it needs to be understood through the lens of Jesus being the Christ.

On this basis all faithful “Bible teaching” points to Jesus being the Christ. You can certainly “teach” about the Bible both the Old Testament, and narrative bits of the Gospels that occur before the cross, and its meaning for its first, pre-cross readers, but that’s not preaching.

Harking back, for a second, to the Knox/Robinson model of church – because they rightly want to place the emphasis on the authority of Scripture, they saw teaching (as I understand their position) as expositing Scripture faithfully, with the preacher and his congregation sitting under the authority of the word – rather than the office of the preacher. And there’s a real rightness to that. In this way “teaching and exercising authority” was one act – the act of standing in front of the congregation and presenting the authority of God, and it was limited, by Paul’s instruction, to men.

But in jumping on “teaching” as the vehicle for authoritative instruction in the church, without really adequately defining or emphasising what “preaching” is – such that any trained monkey can be taught to teach – they’ve robbed us a little bit, I think, when it comes to supplying a definition of what preaching is.

Here’s my working definition – hopefully tying up nicely where I’ve been heading in the last few posts:

Preaching is the persuasive and authoritative proclamation of the good news that Jesus is the Christ, who launched God’s kingdom in his death and resurrection, it relies on the authority of God provided by his word, and the gifts supplied to his body – the church – by the Spirit, to beget and nurture the faith of those God has called.

Preaching is multi-genred, as the Scriptures are, and includes, I think, exhortation, teaching, rebuking, prophecy, and anything that helps people to see who Jesus is. It’s multi-media, it is communicated through the word – primarily, as it is adorned by the character of those who speak it, the way they speak it, and through the work of the Spirit (in the gifts supplied to the speakers, and the work the Spirit is doing in conforming the speaker to the image of Jesus, and in his work in the lives of the hearers).

If I ever get up in the pulpit on a Sunday and what I’m doing isn’t achieving that end, I feel like I’m wasting my time.

It’s interesting that Broughton Knox, in this quote from the Thompson piece, appears to agree with the essence of the sermon.

“We who are members of Christ’s church should lift our thoughts to where Christ is, and remember that the purpose of Christ’s gathering us in his presence is for fellowship with him and with one another by our hearing his voice which comes to us in the preaching of the gospel within that fellowship…[34. Knox, ‘Church’, p. 22.]”

I’d just add that it’s also for the purpose of bringing other people into the fellowship that we enjoy as we participate in the task of glorifying God by declaring his good news in a clear and persuasive way.