Spread the word: “awareness raising” that doesn’t raise awareness is stupid

Apparently breast cancer awareness week is a movable feast. It happens whenever somebody decides that Facebook hasn’t had enough “awareness raising”… this time round it’s not quite as innuendo laden as the last few years. Women are being asked to put a vegetable as their status.

This one is pretty dumb, so it hasn’t caught on with the same gusto that the others have…

But, in case you’re wondering, this is what they mean.

Blueberry: I’m single
Pineapple its complicated
Raspberry: Im a touch and go woman
Apple: Engaged
Cherry: In a relationship
Cucumber: I just had sex!
Banana: Im married
Avocado: Im the “other one”
Strawberry: Cant find the right one
Lemon: Wish i was single
Grape: wants to get married.

How this relates to breast cancer is just completely beyond me. I think people just want to launch a meme, so they tack a popular cause onto it, say “this is a secret, don’t tell any men” and then release it into the wild.

I’ve made my opinion on this kind of “awareness raising” pretty clear previously, at least this one is relatively free of gutter level innuendo, but please. Just stop. It was funny (almost) once, it was hackneyed the second time, and now it’s just ridiculous. Why don’t we try just talking openly and honestly about breast cancer rather than copy and pasting for a cause or engaging in this “lets not talk about the elephant in the room” style of drumming up awareness for your cause.

Gary posted this the other day, it also goes nicely with my rant the other day about annoying status updates.

The author

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the campus pastor at Creek Road South Bank, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus.