Author: Nathan Campbell

The key to success in the self-help market is to understand that you don’t actually need to provide any merit to your readers. They get enough benefit from simply adding your book to their self-help library to impress visitors. However, there are several tools that the successful self-help writer should have in their toolbox.

1. Statistics
2. Diagrams
3. Illustrations
4. Clichés
5. Repetition
6. Repetition
Statistics

The truth is 90% of self help books are never read, at least past the first chapter. Once your first chapter is finished you can pretty much write whatever you want to fill in the next nine chapters. This is both a valid lesson for the self-help writer to learn and an example of how statistics can be misused or just plain made up.

Diagrams

The old saying that a picture is worth a thousand words holds true in the self-help market. Because any given sample of 1000 words of a self-help book are unlikely to make any sense, you as the writer have a bit of freedom when it comes to diagrams. In fact the more complicated the diagram appears the more impressive it seems.

The idea cycle – another pointless diagram.

The most important part of a diagram is to have an appropriate caption so that people know what they are looking at. A really good caption will say a lot but mean very little to the reader.

Illustrations

One tool that the prospective self-help writer will have to develop if they want to increase their word limit in a hurry is to be able to use pointless, long-winded illustrations. Here’s an example of an illustration that will leave the reader looking for a point or moral:

“It’s like a boat, sailing on a really choppy sea, the sailors are getting sick, throwing up all over the place. In a situation like this the last person you want to be on the boat is the ships boy who has to clean up everyone’s mess, including their own.”

Often the reader’s interpretation of a story like that one will be much more beneficial to them than anything you could come up with yourself. While there are obviously many meanings that could be taken from this illustration its ambiguity is important if people are to gain any “real” meaning from your writing.

Clichés

Clichés are another important key to success. Especially when misused, they allow the real meaning of sentences to flow like water off a ducks back, where the duck is the reader. The more clichés you can pack into a paragraph the more confused the reader will get. It’s important when using clichés that you really give 110% to your writing.

Repetition

It’s a sad truth that people these days rely on repetition to enforce truth. Well sad unless you’re a self-help writer with a lot of space to fill and not much to say. The importance of repetition means that you can pretty much just say the same thing over and over again in new and innovative ways for the whole book if you want.

It’s vital that you repeat yourself so that the reader will recognise the importance of your message. Unless you repeat yourself several times your message won’t be enforced. This isn’t such a bad thing. It means that you will be able to fill up the empty pages of your book very quickly.

Always remember the golden rule for self-help writing – confusing the reader is the ultimate goal. You’ll eventually be able to release a sequel to your first book further explaining the concepts of the first. You can even use “for dummies” or “idiots guide to” in the title of the new book.

Now that we have picked our topic, the next, equally important, step is to pick a catchy title for the book. There are several self-help brand names, and unless you have been specifically employed by those brands, it’s a good idea to steer clear of titles that end with the words “for dummies” or start with the words “an idiot’s guide to”. However, it may be a good idea to cater for the section of the market that these books ignore and launch your own “for geniuses” brand. Because lets face it, nobody really likes being called a dummy do they? And you don’t want to be a nobody now do you? Like any good title a little pun never goes astray. Catchiness is also important, but believe it or not, this doesn’t mean your title needs to be short and punchy. Think of the books you’ve seen at bookshops in the last year. Which books had the longest titles? That’s right, the self-help books. Titles need to grab attention. They need to speak to the potential reader on more than a superficial level. They need to make a connection with the average bookshop browser, a connection that says, “you really want to buy me.”

The three big rules for writing a successful title are:
1. Don’t insult your reader
2. Be as catchy as possible
3. Less is not necessarily more

So a good title for our book about getting into the fresh fruit juice industry might be – “The big squeeze – a genii’s guide to creating your very own fruit juice franchise”

Establishing Credibility
It’s important that a self-help author establishes their credentials early on in the piece. Self-help writing is one of the few times in life where having lots of letters after your name is actually an advantage. If you have no really fancy qualifications, don’t worry. There are a few really easy solutions. There are several online “universities” offering diplomas for just 12 easy payments of $39. If that is beyond your financial means or you just don’t have the four weeks to wait for them to mail your certificate there is still hope. Simply legally change your name from ‘Joe Smith’ to ‘Joe Smith (B. Fruit Juice Studies, hons, Dip Bus Man, OBE)’. It’s always nice to award yourself a couple of prestigious awards. While a knighthood may seem a little pretentious, an order of Australia or other fancy award looks impressive and nobody will really question its legitimacy. Now that you have your new identity and your credibility is established, it’s time to start writing.