This is incredible. Two big parts of my childhood fused together perfectly.
Via Kottke.
Author: Nathan Campbell
Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.
How to write a “magazine styled” thingo in ten easy steps
At QTC, in the preaching subject, people are asked to write a magazine styled thing as part of their portfolio. A couple of people have asked me if I have useful tips. One person last year. One person this year.
I said yes. I thought I might put them here. I’ll even check with the lecturer to see if they’re helpful.
Here are ten tips for writing a magazine style article. From the top.
1. Write an effervescent heading that won’t fall flat in just five easy steps. Your heading should be descriptive, but not in a boring way. Pick a fun adjective that is a little jarring, add something that contains a value proposition. Juxtaposition can be fun. So can interesting metaphors or imagery.
2. Write a catchy hook. Make it your lede. Unravel the string so your reader follows it. A lede is your first paragraph. A catchy hook is an angle that makes someone want to read the whole thing. I’d say a magazine article is slightly different to a news article. You don’t want to put fluff in your lede in a news article – you want the who, what, where, when, why, and how – I’d say a magazine article does the heavy lifting in the second paragraph and aims to entertain and continue the headline’s value proposition in the first paragraph. This hook becomes something very much like your “big idea” – it should tie the story together. The conclusion should solve the dilemma or answer the question the hook presents. So should everything else in the article. Each paragraph should be the natural next bit of the story – unless you throw in a really interesting tangent (you can get away with this a little better in magazines than anywhere else – but it has to be really interesting).
3. Find some compelling talent. Stories about people are the best. Stories about people you want to read about are the best of the best. Find something interesting to say about an interesting topic using an interesting person and you’re away. Or find a new way to say something old and boring.
4. A picture is worth a thousand words.
5. Use “featured” quotes to highlight your main points for readers who scan.
Featured quotes look something like this.
They stand out from the text around them. Especially if you:
put them in bold italics.
6. Writing a magazine article is a lot like preaching if you are following the ten preaching tips from QTC (that is why this is in the subject) – use interesting words. Don’t be afraid to be a little more expressive than a newspaper writer – but don’t use more words than necessary. Be concise and clear – but interesting. Also – one difference is that print articles, by the nature of having been to a printing press, printed, and distributed, are always talking about past events so are always in the past tense (unlike sermons preached QTC style).
7. Mix up the sentence length a bit. I remember reading a Fairfax Newspapers style guide once upon a time that suggested the average sentence in a newspaper article should be 25 words, because a sentence also functions as a paragraph. This isn’t (always) true in a magazine. A sentence is. Within a paragraph.
8. Read other magazine articles. Find a style you like. Copy it. I love the writing on Grantland.
9. Buy lots of books on writing style and editing. Even if you don’t read them you’ll feel better about yourself. I have eight.
10. Start a blog. Practice writing things that you find interesting. Find your voice, sound like you – figuring out what you like, and how you should write, are important steps – but they’ll leave you sounding like a monotonous automaton if you don’t move to trying to apply those tips in the real world. Try to move to writing about things other people might find interesting to. Get famous. Send me money.
On politics and gender and stuff
I’ve tried to move away from talking about politics in a partisan way here – for a few reasons.
Firstly, I’ve moved away from thinking about politics in a particularly partisan way, I’m one of those people who feels largely disenfranchised by our adversarial political system (at least as our media reports it). Secondly, the differences between our major parties are greatly exaggerated – they’ll both do a reasonable job at the majority of policy setting in our country – and both have hugely problematic approaches to big issues that mean neither gets the “Christian vote” automatically. Thirdly, there’s a tired old trope I’m prone to reacting against that says something like “Real Christians should vote conservative, so must therefore eschew the Labor Party (and can’t possibly think the Greens are anything other than extreme).” But what is conservative anymore? And this seems to place some sort of odd moral issues on a pedestal above stuff like looking after the poor, and the marginalised, and the people that our so-called “left” focuses its energy on. I think the suggestion that to be Christian is to vote a particular way is patently ridiculous.
I’m also not all that concerned that our Prime Minister, Julia Gillard, is an atheist. She’s either up for the job of governing, or she isn’t. Governing a secular democracy with a relatively nominal attachment to a “Judeo-Christian heritage” doesn’t take a theologically orthodox Christian. In fact, in a democracy, Christians might be forced to compromise their views to a degree where standing apart from the political sphere is a better way to contribute to society and love people than being elected to represent a swathe of people they fundamentally disagree with.
I’m especially not concerned that our Prime Minister is a woman. I know there are some from my complementarian camp of Christianity who have problems with women in leadership roles. But I think that any “submission/authority” relationship dynamics happening in the context of Christian relationships (marriage, church, or otherwise) are to be voluntary from both parties, and only really make sense if your thinking is being shaped by the relationship dynamics modelled in the Trinity and some notion that they’re created by God. Women might feel otherwise – but I have grown up without any major awareness of different capabilities of men and women when it comes to the corporate, business, or political sphere (I’d rather watch men’s sport – but that’s because part of the watching sport is the vicarious “I’d like to be out there” thing). I was taught predominantly by women at primary school, and high school, and there was probably a 50-50 split in the classes I bothered going to at uni. My first CEO in my professional job was a woman, as was my line manager (and my managers in my part time jobs while I was at uni were women too). Most of my colleagues were women.
I don’t feel particularly enlightened on the basis of these aspects of my history – I think they’re pretty normal for people my age. I wrote a speech last year for a young professional (about my age) for a women’s function she was speaking at, and she said this was pretty consistent with her experience in the business/corporate world too. I’m not saying it’s universal. It’s probably a generational thing. I hope. I love that my wife has the same opportunities to study that I have, I hope that we’ll continue to make decisions that allow her to use her gifts and abilities to serve others. I hope my daughter grows up in a world where she has the freedom to make choices about her life, where her gender isn’t really a factor. I pray that she’ll grow up as a follower of Jesus, and be prepared to make sacrifices of some of her freedoms for the sake of others – but I want those sacrifices to be voluntary and driven by love, and her convictions about the world God has created and the way he created people – not chosen for her.
Which is why the rhetoric in Julia Gillard’s speech during question time today plays into a world I wish we could just leave behind a bit. Here are the words she said today that are echoing around the media, as I’m sure they were intended to…
“Let me say very clearly to the Leader of the Opposition – it will be a contest, counter intuitive to those believing in gender stereotypes, but a contest between a strong, feisty woman and a policy-weak man and I’ll win it.”
I’m still trying to parse this statement. I’ve been staring at it for quite a while. She has a go at people who believe in gender stereotypes while reinforcing gender stereotypes by making gender an issue (she also called Abbott a misogynist again). I think there’s a real danger that despite her intentions to the contrary – this sort of frontending of gender is perpetuating a dangerous form of cultural misandry. In rejecting one stereotype, the Prime Minister is creating, or buying into another.
She may as well label Tony Abbott the dumb/incompetent/bumbling man we’re familiar with thanks to so many TV sitcoms and advertisements (more here). Here’s what TV Tropes says about this cultural meme:
Often used as an enabler of several Double Standards. Sometimes, on the rare occasions that a mom does something dumb, she’s cut more slack than she otherwise would be, since the Bumbling Dad is there to make her look better by comparison. On the other hand, if everyone just gets used to tolerating Dad’s incompetence, they might still hold Mom to the standards of a competent adult – in fact, she may end up being held responsible for fixing his screw-ups. After all, somebody’s got to be the grownup in a family, and you can’t hold Dad accountable for not acting like one if he’s just an idiot. The frustrating and stagnant sexual roles enforced by this trope are often pointed to by feminists as a sign of how sexism hurts men as well as women.
This trope is still mostly seen in sitcoms and cartoons, along with many commercials, especially ones aimed at kids. In anime, this type of character is taken more respectfully, since it usually consists of a goofier dad, more involved with his family than the stereotypical Salaryman. This is even more common when his children have no visiblemother.
This is an example of how a Subverted Trope can end up becoming the norm. Back in the day, fathers were assumed to be wise and in charge, and the Bumbling Dad was something fresh and unusual. Today, sitcoms have made Bumbling Dad an Undead Horse Trope, and consistently competent fathers are a comparative rarity.
In the political sphere this guy would be the “policy weak” man. Which makes Gillard and Abbott a pretty odd couple. If politics is a comedy. There’s the related “Man can’t keep house” trope…
“It doesn’t matter if a male character is a globe-trotting super-spy, a hyperintelligent genius, or a Millionaire Playboy — according to this trope, any male who’s responsible for maintaining a home, apartment, or regeneration pod will inevitably fail in the most spectacular way possible.”
You could add “country” to the list of domestic situations a man can’t possibly be responsible for and you’re, I think, tapping into the kind of image Gillard is trying to paint for us.
I have no doubt our Prime Minister is a capable and articulate woman – and I’ve got no doubt she has fought through barriers created by her gender so her feelings on this issue are genuine.
But surely the time has come for gender not to be part of the public conversation like this. It feels like a political trope “pandering to a constituency on the basis of what you are not what you stand for” that is ultimately unfulfilling.
Making the election a contest between a “feisty leader” and a “policy-weak leader” regardless of the gender of the leaders involved is doing a disservice to the electorate. If its an amuse bouche for the election campaign that’s about to be forced down our throats then I’m kind of hoping the media regulation legislation gets amended to provide some politics free zones in our media or I’m going into some sort of self-imposed media blackout.
Gender is a huge issue for us to think through. Not just in the church – where how we think of gender as created by God, and the implications we see that having for how we structure our church community as a testimony to that created order – but in society where there’s a push to do away with gender distinctions altogether. The big question in both cases is whether or not the genders (and gender identity) are “essentially” different, not just constructed differently by different cultural forces (be it our culture, or the culture operating when the relevant bits of the Bible were produced). This is a huge, defining, landmark, watershed, pivotal, and important discussion that flows through to myriad social issues from marriage, to abortion, to education, to defence, to toymaking, to sport, to how we do democracy, and most importantly to how we conceive of what it means to be human…
Gender issues are still big issues – I’m not trying to play down the way women are mistreated by certain people in society – there are all sorts of industries where glass ceilings exist. There are serious policy questions surrounding gender, just as there are serious theological questions about gender for the church to continue answering well. There are serious cultural imbalances to be addressed – we see that as we speak up against violence against women (perpetrated by men), or when we recognise that an Oscars host has been incredibly unhelpful in his objectification of women and identify an ugly sub-culture that underpins that, or when TV reporters talk about a sexual assault in a way that blames the victim or tries to sympathise with the perpetrators (there’s a significant trigger warning on that article)… All of these are issues – big issues – gender issues. But they’re not the sort of gender issues that Julia Gillard is using to whack Tony Abbott with – I don’t think he’s blameless here, I’d say there’s merit to more than half of the criticism she levelled at him in her famous misogyny speech. The “gender issue” at play there is that there seems to be genuine antipathy between Abbott and Gillard, which has unfortunately, at times, involved terms that have been a little loaded when it comes to gender (but seriously – have you heard many men describe themselves as “feisty”?).
It’s great that we have a woman as Prime Minister. It’ll be greater still when we don’t really care what gender our Prime Minister is, when that’s completely unremarkable. It’s a tragedy, I think, that gender is being used to score cheap political points. It saddens me that her legacy, gender wise, will be making an election campaign about gender stereotypes, using her gender in such a cheap way for cheap votes.
That is all.
Pixar’s storytelling tips
Every time this gets reposted somewhere I think “I really should add that to the virtual filing cabinet that is my blog”… This time I had the will, and the headspace… so here are some great storytelling tips that have helped Pixar produce blockbuster after blockbuster.
Image Credit: Aerogramme Studio
They were tweeted to the world by a Pixar staffer. They’re part fun, part principled, part practical, part imaginative, part geared to get your creative juices flowing after writer’s block…
- You admire a character for trying more than for their successes.
- You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
- Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
- Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
- Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
- What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
- Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
- Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
- When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
- Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.
- Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
- Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.
- Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.
- Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.
- If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
- What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.
- No work is ever wasted. If it’s not working, let go and move on – it’ll come back around to be useful later.
- You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.
- Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
- Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?
- You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?
- What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there.
These have been all over the web – but I got them here this time.
Godwin’s daughter: dad “you’re being like Hitler”
Mike Godwin, the man behind Godwin’s Law, has given a nice little interview regarding his eponymous dictum…
These bits are my favourite.
On why he coined the law in the first place…
“The thing it seemed to me worth doing was to prevent the Holocaust from turning into a cliché, or into a handy arrow in someone’s rhetorical quiver. I was entering into the online world pretty deeply in the eighties, and I was offended by how glibly these comparisons came up — almost invariably inappropriately. My feeling was that the more people got into this habit, the less likely that people remembered the historical context of all this. And as you know, one of the injunctions of Holocaust historians is that we must never forget, we have to remember. And I just thought, Well, I’m going to do a little experiment and see if I could make people remember.”
On his daughter’s use of the law…
…There was a point where my daughter, who is about to turn 20, when she was in her early teens, she thought it was a hoot when she was mad at me to compare me to Hitler. She’d look at me with a very mischievous look and say, “You know, you’re acting just like Hitler.”
And this important bit…
Do you ever come across Nazi comparisons in discussions of American politics that you find legitimate?
You know … sure. American history has its own flirtations with fascism and racism and militarism, and people have believed in any and all of these things, so with certain individuals it has to come up from time to time. So it’s not the case that the comparison is never valid. It’s just that, when you make the comparison, think through what you’re saying, because there’s a lot of baggage there, and if you’re going to invoke a historical period with that much baggage you better be ready to carry it.
Batman in other movies
I laughed.
There’s a couple of small swears. The Home Alone scenes are my favourites…
Bacon Jam…
Thanks Ali for pointing me in the direction of this important recipe…
These ingredients sound pretty spectacular.
- 1 pound bacon
- 1 onion, diced
- 2 cloves garlic, minced
- 1 cup brewed coffee
- 1/2 cup cider vinegar
- 1/2 cup orange juice
- 1/4 cup maple syrup
- 2 Tablespoons brown sugar
- 1 teaspoon orange zest
- 1/4 teaspoon ground ginger
- 1/8 teaspoon ground pepper
- 1/4 cup bourbon
Channel 9’s awful gamble, broken lives, and betting on Jesus
I love Rugby League. I love the Manly Warringah Sea Eagles. Say what you will – but League is faster, more exhilarating, and more straightforward than the boot-strapped game of chess and stoppages that is Rugby Union.
I love league. I hate the gambling industry. It’s an awful, poisonous industry that wrecks lives – financially and spiritually. I want to make a distinction here between small stakes poker, a casual bet on the outcome of a grudge match between two friends, raffles, Melbourne Cup sweeps at lunch, and perhaps even gambling as a form of entertainment, free of greed (if that’s possible), and the industry that has set itself up on the back of our love for a punt that makes huge profits by destroying lives. I do some of those things from time to time, but mostly avoid them as a wisdom issue, rather than a moral issue. But the gambling industry thrives on creating addicts and sustaining their addictions. It takes money from people and offers nothing tangible in return. It’s a parasite.
I’m not suggesting the individuals who get lured in and caught up in the web of the gambling industry are devoid of responsibility in their decision to gamble – but if gambling stops them meeting their other responsibilities – like feeding their families, then the gambling industry, the sporting industry, and the viewing audience, have the responsibility to stop enabling that sort of destruction. Responsible gambling is an oxymoron. The nature of a gamble is that it involves risk. The nature of an industry that generates that sort of profits by taking other people’s money, and giving them nothing in return (except a cheap, momentary, thrill) is “irresponsible,” not “responsible.
What makes me saddest is that the gambling industry is all about greed – and greed is an example of the rejection of God that the Bible calls idolatry.
So now I have a dilemma. Because the game I love is in bed with this industry that I hate.
Tom Waterhouse is a bookmaker who has signed a multi-million dollar deal with the NRL and Channel 9 to be a broadcast partner of the National Rugby League. That’s $50 million, and $15 million, that Waterhouse’s company has ripped out of the pockets of Australians – a fraction of their profits, and presumably a fraction of the money they stand to make from the arrangement.
Somehow this deal earned him a seat at the table when it came to 9’s coverage – he became a commentator, and his contribution was helping gamblers understand the various implications of Friday night’s game between the Brisbane Broncos and the mighty Sea Eagles (who won, in a thrilling second half comeback).
I didn’t catch the Tom Waterhouse Show on Friday night because I was at the game. Live. With my daughter.
It was her first game of football – and I’m very much looking forward to indoctrinating teaching her about the game, and how to appreciate it (even if Robyn wants her to love that other code).
Sadly, I won’t be able to do that using Channel 9’s coverage. There’s a bigger question about whether or not I’ll be able to teach her about any professional sport if the continued enmeshment of sport and gambling goes unchecked, that’s a deeper issue that needs a resolution, but the “in your face” nature of the coverage is an immediate concern.
The gambling industry preys on broken people and guarantees ongoing failure. Jesus offers restoration to broken people and a secure future.
I’m not into censoring too much when it comes to parenting – I’m happy to sit down with my daughter – and her yet to be born sibling(s) – and talk about what we watch together. I’ll do that with all sorts of cultural texts, because I want my kids to learn about the world we live in, and to be able to critically engage with the arts.
That’s something I’m really looking forward to – I want my kids to be able to parse cultural texts for meaning, and I want them to be able to use culture to reach people with the gospel.
Sadly, thanks to Channel 9’s decision to get in bed with an industry that destroys lives without remorse, their coverage of the Rugby League will now be one of those things I keep away from my kids until they’re in their teens. And by then it might be too late. By then they’ll probably love Rugby Union or some other inferior product.
I can appreciate that some parents prefer to keep harmful ideas away from their children. But that’s not my style. Obviously there are certain things that I want to introduce them to at certain points of maturity – and I think the secular classification board does a pretty good job at picking what is appropriate for different ages, and we’ll probably err on the side of caution.
But that’s not really what’s behind my thinking.
I’m not shielding my kids from gambling – I hope they’ll be sensible enough to understand how to approach concepts like “responsibility” and “greed”… But I don’t think I can be a responsible participant in society if I teach my kids that it’s ok to benefit from exploiting others.
I don’t mind talking to my kids about gambling, money and greed from the moment they’re born – I don’t even mind the casual bet with a couple of mates about the outcome of football games – but I refuse to take part, as a viewer, in enabling the destruction of lives. And I don’t want to model any sort of support for this selling out of others for my own entertainment or financial gain to my kids. Turning 9’s coverage off is one of the ways I’m going to make a stand.
Gambling is poisonous. It trashes lives. It tears families apart. Plenty of people have pointed out that the head of 9’s commentary team is a recovering gambling addict, and the face of the NRL – one of the game’s most scintillating players, has just checked in to a facility to deal with his gambling addiction which has left his life, and his family’s life, in tatters.
This decision by Channel 9 to throw people under the bus for the sake of their crumbling bottom line is a horribly tangible example of how broken our world is. They’ve taken a great thing – sport – a gift from God. And trashed it. And used it to trash lives. For their own gain.
I love sport because it teaches us good things about life. Individual sport teaches us about pursuing goals, working hard, and the value of discipline. Team sport teaches us about teamwork, selflessness, the value of a common cause, and camaraderie.
There’s a reason Paul uses sporting language to describe life following Jesus.
Here’s what he says in 1 Corinthians 9…
“24 Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. 25 Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever. 26 Therefore I do not run like someone running aimlessly; I do not fight like a boxer beating the air. 27 No, I strike a blow to my body and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.”
Sport is good – Paul says physical exercise is of some value – but what really counts in life is your spiritual health (1 Timothy 4:8). The real tragedy of Channel 9’s awful decision to enable problem gambling is that they’re taking something good, and not only not keeping it in perspective with eternal, spiritual matters – but they’re using it to destroy lives both physically (as families fall into poverty) and spiritually, as people get trapped in a cycle of greed that leaves them rejecting the God who made us, and sport – to serve the pursuit of money through a system that is rigged against them, and only works if people lose more than they win.
Greed is a horrible thing – not just because it involves trashing other people for your own gain, and ultimately trashing yourself in the relentless pursuit of more, but because it involves putting the pursuit of wealth in the place God should occupy. Paul calls this idolatry (in Ephesians 5:5).
5 For of this you can be sure: No immoral, impure or greedy person—such a person is an idolater—has any inheritance in the kingdom of Christ and of God.
Jesus puts it a little more clearly – using slightly less theologically loaded language in Matthew chapter 6.
24 “No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.
He says this off the back of saying that storing up wealth now – pursuing wealth – is stupid because it’s not going to last. And that’s the real stupidity at the heart of gambling – it’s about taking huge risks for long odds on short term rewards. Even if you win now – the one certainty is that when you die, your winnings aren’t going with you.
Gambling is hopeless. It comes out of brokenness and leads to more brokenness.
Without Jesus, not gambling is a good idea for your personal finances – but it ultimately leaves us less poor, still broken, and still losing at the end, when we die.
Jesus gives hope. And his life offers a real solution to brokenness. And a safe investment.
From Matthew 6 again…
19 “Do not store up for yourselves treasures on earth, where moths and vermin destroy, and where thieves break in and steal. 20 But store up for yourselves treasures in heaven, where moths and vermin do not destroy, and where thieves do not break in and steal. 21 For where your treasure is, there your heart will be also.
I love this Colin Buchanan song about the real hope Jesus offers (on Spotify) (or YouTube).
“I bet all I have on Jesus
I will throw myself on him
The one who died a real death for real sin
I bet all I have on Jesus
Throughout eternity
I will marvel at the real hope my Saviour won for me”
I hate the gambling industry. I hate that it preys on the weak and vulnerable with almost Darwinian antipathy leaving the weak weaker, and the poor poorer, and I hate that its insidious poison can turn functional and successful people into train wrecks who wreak havoc on the lives of those who love them. So there’s no way I’ll be able to watch Channel 9 destroy lives each week.
Here’s an ad from GetUp exposing some of the rhetoric the pro-gambling types use to justify the destruction of lives for financial gain after the NRL sided with the pokie industry when the Australian Government wanted to do something to make gambling more difficult.
Until Channel 9 extracts itself from this situation where its participating in the destruction of Australian families, undermining everything that’s great about sport, I’ll be listening on the radio or signing up for Foxtel. It’d be nice if the NRL stood up too and separated itself from the poison that threatens so many of those involved in the game – and the people who watch it and look up to its stars – rather than buying into the same greed that fuels that brokenness and perpetuating the problem.
How the new new facebook will change things for your church (or page)
Facebook is changing. Again.
The newsfeed is getting more compelling. It’s getting a facelift. The dross is being cut, and that mostly means that pages will suffer because people’s profiles will trump them. Very few people (I’d say “nobody”) join Facebook because they want to follow brands.
Such is the way of Facebook.
They have no business model if they can’t entice people to spend money on advertising, and if they can’t keep users interested and on the site. They’re already losing out to other sites because they’re a little more boring than your average social media platform.
The key to success on Facebook is being interesting. Getting people talking about your brand.
Facebook has this thing called “EdgeRank” – it’s an algorithm they use to decide what gets into newsfeeds and what gets edited out. You’ll see stuff you want to see because Facebook tracks who you interact with, and tracks what other people are interacting with. This doesn’t seem to be changing in the new newsfeed – pictures, check-ins, and video get interacted with (shared, liked, and commented on) more than text. The changes are emphasising what is already popular.
This means, if you’re running a page, there’s more value in multimedia content than text updates.
But the key for pages is as it always has been – producing good content.
I feel like I’ve said this all before. Because I have.
What do these changes mean for your church?
We’ve been thinking about how we use social media as a church as part of thinking about how we use the web. Here’s our Facebook page.
We’re interested in sharing stories, and sharing this sort of multimedia content – at the moment, we’re especially interested in sharing videos.
The key, as far as I’m concerned, to succeeding on social media – and in most PR – is getting other people endorsing your product, talking about you, and pushing your agenda. I’m convinced almost nobody listens to anything that sounds “corporate” or like advertising. But people do listen to other people. Especially other people they trust. The real power and value of social media is in people talking about and sharing things.
Our strategy is to get other people sharing the content we’re created. People who are bought into the idea of using Facebook for Jesus.
These changes mean this is even more important than ever. Because as a page you need people who come to your page, without being hooked, in order to share the content you’re producing.
It works. We’re in pretty early days of our strategy of asking people to share our content (offline as well as online), and it seems to be working. Here are some stats from recent posts on our church page. We were starting from a relatively low base in terms of sharing and views per post, and we have less Facebook likers than we’d like.
On the 31st of December – our last post for last year – a link to our podcast (coincidentally, one I preached) scored 152 “organic” views on Facebook – that’s 152 views where the link made it into the newsfeed of people who already like the page, or where people came to the page.
A month later, on the 30th of January, we posted a promo poster thing to announce the launch of our new 4:30 service, it was shared 10 times, but only liked twice – it scored 141 organic views, and 4 “viral views” – where people saw it beyond the “organic” process, because it showed up in their newsfeed when a friend shared it.
We posted another post card type picture for our big term 1 teaching series “Got Questions” – it was shared 37 times, liked 10 times, but was only seen by 213 people.
We started sharing our vodcast instead of a podcast – and the numbers began a steady increase. A video of our podcast on Hell was viewed 503 times, 356 of those times were “viral”…
A video post featuring a friend of mine from our church wondering if the Bible was anti-gay was shared by 8 people and scored 684 “viral” views. Then, last week, a young woman from our church anonymously shared her testimony as a story on our page, which was shared 6 times and scored 50+ likes and was seen by 1500 “viral” viewers, and 300 organic viewers.
In the same time this was happening – a business I do some social media consulting for spent $200 on advertising on Facebook to reach about 21,000 people a day during the 6 day campaign, and increase likes on the page by 145 people (in a targeted demographic based on a location).
We could start paying for advertising for church – but because I’m a PR type not an advertising type – I’m biased towards not paying and trying to get people talking about our product – the good news about Jesus. I think this fits with our message too. It’s a person-driven message and anybody who becomes a follower of Jesus has their own story of transformation to share. That covers our “content”…
One of the other big markers for communicators/advertisers is the ability to “convert” messages into results. A “conversion” for us, online, is getting someone to church in the real world, or seeing someone come to know Jesus. When it comes to conversations with our friends – the real power of social media rests in the ability of Christians to engage in gospel conversation online that they take offline.
I think our non-paid model is a good long term strategy. It’s a better fit with who we are and what we’re on about.
Getting people to like and share our content has seen our reach on Facebook increase by a multiple of seven. The only way Facebook is going to work for your page – if you’re not going to pay to promote it – in the long term is by encouraging real people to share your content and to discuss it with each other on social media.
If your social media isn’t “social” you’re doing it wrong.
We have a pretty great story to tell. And telling real stories of real transformation – especially our own stories of transformation, offered by Jesus – like the story the girl from Creek Road shared – is something that can work in just about any platform. Social media or otherwise.
The Facebook newsfeed changes mean we need to think about how we’re sharing our message – the media types we use – so pictures and images are in, and text is mostly out. But the method and content is the same – we’re ambassadors for Jesus sharing the good news about what he means for us and can mean for others.
2 Cor 5:17 Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here! 18 All this is from God, who reconciled us to himself through Christ and gave us the ministry of reconciliation: 19 that God was reconciling the world to himself in Christ, not counting people’s sins against them. And he has committed to us the message of reconciliation. 20 We are therefore Christ’s ambassadors, as though God were making his appeal through us. We implore you on Christ’s behalf: Be reconciled to God. 21 God made him who had no sin to be sin for us, so that in him we might become the righteousness of God.”
How to catch a rabbit Australian style
This guy is nuts.
Via 22 Words.
How a can of coke is made…
Here’s the chain of events that leads up to the “cshhht” sound you can of Coke makes when you open it. It’s complicated. And sort of beautiful.
And it all starts in the bauxite mines of Western Australia…
The number of individuals who know how to make a can of Coke is zero. The number of individual nations that could produce a can of Coke is zero. This famously American product is not American at all. Invention and creation is something we are all in together. Modern tool chains are so long and complex that they bind us into one people and one planet. They are not only chains of tools, they are also chains of minds: local and foreign, ancient and modern, living and dead — the result of disparate invention and intelligence distributed over time and space. Coca-Cola did not teach the world to sing, no matter what its commercials suggest, yet every can of Coke contains humanity’s choir.
The humble pencil has a similar story, which is why sharpening them is an art.
Media relations for churches
This free Media Relations ebook (PDF) from Church Juice echoes much of what I’ve written here over the years, but with better typograpgy. It’s a very handy resource.
