Author: Nathan Campbell

Nathan runs St Eutychus. He loves Jesus. His wife. His daughter. His son. His other daughter. His dog. Coffee. And the Internet. He is the pastor of City South Presbyterian Church, a church in Brisbane, a graduate of Queensland Theological College (M. Div) and the Queensland University of Technology (B. Journ). He spent a significant portion of his pre-ministry-as-a-full-time-job life working in Public Relations, and now loves promoting Jesus in Brisbane and online. He can't believe how great it is that people pay him to talk and think about Jesus. If you'd like to support his writing financially you can do that by giving to his church.

Channel 9’s awful gamble, broken lives, and betting on Jesus

I love Rugby League. I love the Manly Warringah Sea Eagles. Say what you will – but League is faster, more exhilarating, and more straightforward than the boot-strapped game of chess and stoppages that is Rugby Union.

I love league. I hate the gambling industry. It’s an awful, poisonous industry that wrecks lives – financially and spiritually. I want to make a distinction here between small stakes poker, a casual bet on the outcome of a grudge match between two friends, raffles, Melbourne Cup sweeps at lunch, and perhaps even gambling as a form of entertainment, free of greed (if that’s possible), and the industry that has set itself up on the back of our love for a punt that makes huge profits by destroying lives. I do some of those things from time to time, but mostly avoid them as a wisdom issue, rather than a moral issue. But the gambling industry thrives on creating addicts and sustaining their addictions. It takes money from people and offers nothing tangible in return. It’s a parasite.

I’m not suggesting the individuals who get lured in and caught up in the web of the gambling industry are devoid of responsibility in their decision to gamble – but if gambling stops them meeting their other responsibilities – like feeding their families, then the gambling industry, the sporting industry, and the viewing audience, have the responsibility to stop enabling that sort of destruction. Responsible gambling is an oxymoron. The nature of a gamble is that it involves risk. The nature of an industry that generates that sort of profits by taking other people’s money, and giving them nothing in return (except a cheap, momentary, thrill) is “irresponsible,” not “responsible.

What makes me saddest is that the gambling industry is all about greed – and greed is an example of the rejection of God that the Bible calls idolatry.

So now I have a dilemma. Because the game I love is in bed with this industry that I hate.

Tom Waterhouse is a bookmaker who has signed a multi-million dollar deal with the NRL and Channel 9 to be a broadcast partner of the National Rugby League. That’s $50 million, and $15 million, that Waterhouse’s company has ripped out of the pockets of Australians – a fraction of their profits, and presumably a fraction of the money they stand to make from the arrangement.

Somehow this deal earned him a seat at the table when it came to 9’s coverage – he became a commentator, and his contribution was helping gamblers understand the various implications of Friday night’s game between the Brisbane Broncos and the mighty Sea Eagles (who won, in a thrilling second half comeback).

I didn’t catch the Tom Waterhouse Show on Friday night because I was at the game. Live. With my daughter.

It was her first game of football – and I’m very much looking forward to indoctrinating teaching her about the game, and how to appreciate it (even if Robyn wants her to love that other code).

Sadly, I won’t be able to do that using Channel 9’s coverage. There’s a bigger question about whether or not I’ll be able to teach her about any professional sport if the continued enmeshment of sport and gambling goes unchecked, that’s a deeper issue that needs a resolution, but the “in your face” nature of the coverage is an immediate concern.

The gambling industry preys on broken people and guarantees ongoing failure. Jesus offers restoration to broken people and a secure future.

I’m not into censoring too much when it comes to parenting – I’m happy to sit down with my daughter – and her yet to be born sibling(s) – and talk about what we watch together. I’ll do that with all sorts of cultural texts, because I want my kids to learn about the world we live in, and to be able to critically engage with the arts.

That’s something I’m really looking forward to – I want my kids to be able to parse cultural texts for meaning, and I want them to be able to use culture to reach people with the gospel.

Sadly, thanks to Channel 9’s decision to get in bed with an industry that destroys lives without remorse, their coverage of the Rugby League will now be one of those things I keep away from my kids until they’re in their teens. And by then it might be too late. By then they’ll probably love Rugby Union or some other inferior product.

I can appreciate that some parents prefer to keep harmful ideas away from their children. But that’s not my style. Obviously there are certain things that I want to introduce them to at certain points of maturity – and I think the secular classification board does a pretty good job at picking what is appropriate for different ages, and we’ll probably err on the side of caution.

But that’s not really what’s behind my thinking.

I’m not shielding my kids from gambling – I hope they’ll be sensible enough to understand how to approach concepts like “responsibility” and “greed”… But I don’t think I can be a responsible participant in society if I teach my kids that it’s ok to benefit from exploiting others.

I don’t mind talking to my kids about gambling, money and greed from the moment they’re born – I don’t even mind the casual bet with a couple of mates about the outcome of football games – but I refuse to take part, as a viewer, in enabling the destruction of lives. And I don’t want to model any sort of support for this selling out of others for my own entertainment or financial gain to my kids. Turning 9’s coverage off is one of the ways I’m going to make a stand.

Gambling is poisonous. It trashes lives. It tears families apart. Plenty of people have pointed out that the head of 9’s commentary team is a recovering gambling addict, and the face of the NRL – one of the game’s most scintillating players, has just checked in to a facility to deal with his gambling addiction which has left his life, and his family’s life, in tatters.

This decision by Channel 9 to throw people under the bus for the sake of their crumbling bottom line is a horribly tangible example of how broken our world is. They’ve taken a great thing – sport – a gift from God. And trashed it. And used it to trash lives. For their own gain.

I love sport because it teaches us good things about life. Individual sport teaches us about pursuing goals, working hard, and the value of discipline. Team sport teaches us about teamwork, selflessness, the value of a common cause, and camaraderie.

There’s a reason Paul uses sporting language to describe life following Jesus.

Here’s what he says in 1 Corinthians 9…

24 Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. 25 Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever. 26 Therefore I do not run like someone running aimlessly; I do not fight like a boxer beating the air. 27 No, I strike a blow to my body and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.”

Sport is good – Paul says physical exercise is of some value – but what really counts in life is your spiritual health (1 Timothy 4:8). The real tragedy of Channel 9’s awful decision to enable problem gambling is that they’re taking something good, and not only not keeping it in perspective with eternal, spiritual matters – but they’re using it to destroy lives both physically (as families fall into poverty) and spiritually, as people get trapped in a cycle of greed that leaves them rejecting the God who made us, and sport – to serve the pursuit of money through a system that is rigged against them, and only works if people lose more than they win.

Greed is a horrible thing – not just because it involves trashing other people for your own gain, and ultimately trashing yourself in the relentless pursuit of more, but because it involves putting the pursuit of wealth in the place God should occupy. Paul calls this idolatry (in Ephesians 5:5).

For of this you can be sure: No immoral, impure or greedy person—such a person is an idolater—has any inheritance in the kingdom of Christ and of God.

Jesus puts it a little more clearly – using slightly less theologically loaded language in Matthew chapter 6.

24 “No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.

He says this off the back of saying that storing up wealth now – pursuing wealth – is stupid because it’s not going to last. And that’s the real stupidity at the heart of gambling – it’s about taking huge risks for long odds on short term rewards. Even if you win now – the one certainty is that when you die, your winnings aren’t going with you.

Gambling is hopeless. It comes out of brokenness and leads to more brokenness.

Without Jesus, not gambling is a good idea for your personal finances – but it ultimately leaves us less poor,  still broken, and still losing at the end, when we die.

Jesus gives hope. And his life offers a real solution to brokenness. And a safe investment.

From Matthew 6 again…

19 “Do not store up for yourselves treasures on earth, where moths and vermin destroy, and where thieves break in and steal. 20 But store up for yourselves treasures in heaven, where moths and vermin do not destroy, and where thieves do not break in and steal. 21 For where your treasure is, there your heart will be also.

I love this Colin Buchanan song about the real hope Jesus offers (on Spotify) (or YouTube).

“I bet all I have on Jesus
I will throw myself on him
The one who died a real death for real sin
I bet all I have on Jesus
Throughout eternity
I will marvel at the real hope my Saviour won for me”

I hate the gambling industry. I hate that it preys on the weak and vulnerable with almost Darwinian antipathy leaving the weak weaker, and the poor poorer, and I hate that its insidious poison can turn functional and successful people into train wrecks who wreak havoc on the lives of those who love them. So there’s no way I’ll be able to watch Channel 9 destroy lives each week.

Here’s an ad from GetUp exposing some of the rhetoric the pro-gambling types use to justify the destruction of lives for financial gain after the NRL sided with the pokie industry when the Australian Government wanted to do something to make gambling more difficult.

Until Channel 9 extracts itself from this situation where its participating in the destruction of Australian families, undermining everything that’s great about sport, I’ll be listening on the radio or signing up for Foxtel. It’d be nice if the NRL stood up too and separated itself from the poison that threatens so many of those involved in the game – and the people who watch it and look up to its stars – rather than buying into the same greed that fuels that brokenness and perpetuating the problem.

How the new new facebook will change things for your church (or page)

Facebook is changing. Again.

The newsfeed is getting more compelling. It’s getting a facelift. The dross is being cut, and that mostly means that pages will suffer because people’s profiles will trump them. Very few people (I’d say “nobody”) join Facebook because they want to follow brands.

Fresh Feeds

Such is the way of Facebook.

They have no business model if they can’t entice people to spend money on advertising, and if they can’t keep users interested and on the site. They’re already losing out to other sites because they’re a little more boring than your average social media platform.

The key to success on Facebook is being interesting. Getting people talking about your brand.

Facebook has this thing called “EdgeRank” – it’s an algorithm they use to decide what gets into newsfeeds and what gets edited out. You’ll see stuff you want to see because Facebook tracks who you interact with, and tracks what other people are interacting with. This doesn’t seem to be changing in the new newsfeed – pictures, check-ins, and video get interacted with (shared, liked, and commented on) more than text. The changes are emphasising what is already popular.

This means, if you’re running a page, there’s more value in multimedia content than text updates.

But the key for pages is as it always has been – producing good content.

I feel like I’ve said this all before. Because I have.

What do these changes mean for your church?

We’ve been thinking about how we use social media as a church as part of thinking about how we use the web. Here’s our Facebook page.

We’re interested in sharing stories, and sharing this sort of multimedia content – at the moment, we’re especially interested in sharing videos.

The key, as far as I’m concerned, to succeeding on social media – and in most PR – is getting other people endorsing your product, talking about you, and pushing your agenda. I’m convinced almost nobody listens to anything that sounds “corporate” or like advertising. But people do listen to other people. Especially other people they trust. The real power and value of social media is in people talking about and sharing things.

Our strategy is to get other people sharing the content we’re created. People who are bought into the idea of using Facebook for Jesus.

These changes mean this is even more important than ever. Because as a page you need people who come to your page, without being hooked, in order to share the content you’re producing.

It works. We’re in pretty early days of our strategy of asking people to share our content (offline as well as online), and it seems to be working. Here are some stats from recent posts on our church page. We were starting from a relatively low base in terms of sharing and views per post, and we have less Facebook likers than we’d like.

On the 31st of December – our last post for last year – a link to our podcast (coincidentally, one I preached) scored 152 “organic” views on Facebook – that’s 152 views where the link made it into the newsfeed of people who already like the page, or where people came to the page.

A month later, on the 30th of January, we posted a promo poster thing to announce the launch of our new 4:30 service, it was shared 10 times, but only liked twice – it scored 141 organic views, and 4 “viral views” – where people saw it beyond the “organic” process, because it showed up in their newsfeed when a friend shared it.

We posted another post card type picture for our big term 1 teaching series “Got Questions” – it was shared 37 times, liked 10 times, but was only seen by 213 people.

We started sharing our vodcast instead of a podcast – and the numbers began a steady increase. A video of our podcast on Hell was viewed 503 times, 356 of those times were “viral”…

A video post featuring a friend of mine from our church wondering if the Bible was anti-gay was shared by 8 people and scored 684 “viral” views. Then, last week, a young woman from our church anonymously shared her testimony as a story on our page, which was shared 6 times and scored 50+ likes and was seen by 1500 “viral” viewers, and 300 organic viewers.

In the same time this was happening – a business I do some social media consulting for spent $200 on advertising on Facebook to reach about 21,000 people a day during the 6 day campaign, and increase likes on the page by 145 people (in a targeted demographic based on a location).

We could start paying for advertising for church – but because I’m a PR type not an advertising type – I’m biased towards not paying and trying to get people talking about our product – the good news about Jesus. I think this fits with our message too. It’s a person-driven message and anybody who becomes a follower of Jesus has their own story of transformation to share. That covers our “content”…

One of the other big markers for communicators/advertisers is the ability to “convert” messages into results. A “conversion” for us, online, is getting someone to church in the real world, or seeing someone come to know Jesus. When it comes to conversations with our friends – the real power of social media rests in the ability of Christians to engage in gospel conversation online that they take offline.

I think our non-paid model is a good long term strategy. It’s a better fit with who we are and what we’re on about.

Getting people to like and share our content has seen our reach on Facebook increase by a multiple of seven. The only way Facebook is going to work for your page – if you’re not going to pay to promote it – in the long term is by encouraging real people to share your content and to discuss it with each other on social media.

If your social media isn’t “social” you’re doing it wrong.

We have a pretty great story to tell. And telling real stories of real transformation – especially our own stories of transformation, offered by Jesus – like the story the girl from Creek Road shared – is something that can work in just about any platform. Social media or otherwise.

The Facebook newsfeed changes mean we need to think about how we’re sharing our message – the media types we use – so pictures and images are in, and text is mostly out. But the method and content is the same – we’re ambassadors for Jesus sharing the good news about what he means for us and can mean for others.

2 Cor 5:17 Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here! 18 All this is from God, who reconciled us to himself through Christ and gave us the ministry of reconciliation: 19 that God was reconciling the world to himself in Christ, not counting people’s sins against them. And he has committed to us the message of reconciliation. 20 We are therefore Christ’s ambassadors, as though God were making his appeal through us. We implore you on Christ’s behalf: Be reconciled to God. 21 God made him who had no sin to be sin for us, so that in him we might become the righteousness of God.”

How to catch a rabbit Australian style

This guy is nuts.

Via 22 Words.

How a can of coke is made…

Here’s the chain of events that leads up to the “cshhht” sound you can of Coke makes when you open it. It’s complicated. And sort of beautiful.

coke cans

And it all starts in the bauxite mines of Western Australia

The number of individuals who know how to make a can of Coke is zero. The number of individual nations that could produce a can of Coke is zero. This famously American product is not American at all. Invention and creation is something we are all in together. Modern tool chains are so long and complex that they bind us into one people and one planet. They are not only chains of tools, they are also chains of minds: local and foreign, ancient and modern, living and dead — the result of disparate invention and intelligence distributed over time and space. Coca-Cola did not teach the world to sing, no matter what its commercials suggest, yet every can of Coke contains humanity’s choir.

The humble pencil has a similar story, which is why sharpening them is an art.

Media relations for churches

This free Media Relations ebook (PDF) from Church Juice echoes much of what I’ve written here over the years, but with better typograpgy. It’s a very handy resource.

Media Relations 101

Words are powerful: Why bullying sucks

This is great. And sad.

Totally necessary invention: The Oreo Separating machine

It uses a hatchet. It’s a bit like a chicken deboner.

It’s a fantastic ad campaign. Here’s a second video…

How TED works

This behind the scenes look at TED is pretty cool – especially when they talk about what they’re looking for to make a “lecture” a “story”…

They also talk a bit about “getting out of the way of the idea” when it comes to what you do and say, but supporting it in terms of how the idea is presented.

It’s got me wondering what that would look like in the church context.

A social media infographic

Once the church website is up and running, I’ll be putting some more thought into how we use social media. I’m also toying with turning some old blog posts, some other bits and pieces, and my masters project, into a social media ebook.

This is a handy infographic. Because it’s a visual reminder that using the right content on the right platform is important.

framed-visualstorytelling-e1361895487860

Via Churchmag, from M Booth.

It’s a sign (painter)

This looks brilliant. Mind you. I enjoyed the movie “Helvetica” – which was a documentary about fonts.

There’s a swear word. Consider yourself warned.

SIGN PAINTERS (OFFICIAL TRAILER) from samuel j macon on Vimeo.

There’s also a book.

Some wind down videos

These are nice and relaxing.

The Me Bird from 18bis on Vimeo.

The Wood Turner from Elliott Forge on Vimeo.

Got anything similar I should watch?

A sneaky sneak peek at a new website

I find myself in need of some people who can give constructive feedback on something new and exciting.

If that’s not you, then feel free to go back a couple of posts for some hilarious goats.

If it is you, we’re a couple of days away from launching a new website at Creek Road – this has been a labour of love for a few of us for a month or so – including a pretty handy web developer who can do just about anything, a writer or two, and some talented graphics types, and we’re now so caught up in it that it’s very hard to be objective. If you want to check it out, and let me know what you think in the comments here – that’d be great. I’ll update this post with a link to the actual site when it goes live too… I’m hopeful it does what we wanted it to do, and I’m also hopeful that with a little bit more work we’ll be able to turn what we’ve done into something that can be used as a WordPress theme by other churches without too much trouble.

Our big aim is for the website to be something that’s aimed at people who aren’t from a church background, so we want the gospel to be the focus, and to be pretty clear. If you find any unhelpfully complex jargon I’d love to know that too.

There are a couple of things that aren’t exactly what I want them to be – when you hit the link for more posts the alignment goes funny – but that’s the nature of pinboard type sites. I’m hoping to replace some of the wordiness with videos, but words do better things with search engines…

Creek Road Website

The Wilhelm Goat

I was thinking, as I watched those hilarious movie videos, and as I read Andrews comment that the goat scream was possibly fake, that it did sound an awful lot like the Wilhelm Scream.

Someone has suggested it supplant it.

Goats who yell (and sing) like people

Meanwhile, on the Internet… these goats have also been taking the world by storm.

Especially the world of not great music.

Now that I’ve posted two such important things (and almost finished our church website), I might be back in the habit. We’ll see.

Kai, the awesome hitchhiker guy

I posted this on Facebook a while back, and, in the absence of any better content to post right now… here’s possibly the best TV interview ever given (a bleeped out version) with one of the best autotune songs ever made… I know it’s old news now. Wait until you see the goats post coming up next…


 

And a little bit of Kai singing his own song.