Today is the first anniversary of my first post and obviously it has been a particularly interesting year for me. Today marks a year since my second last day in Brisbane – so as of tomorrow I’ll have been a Townsville resident for a whole year. As this is a celebratory post of some kind I’ll use it to reflect on my year and give general feedback on all the goings on… kind of like a report card. I’ll compare my expectations with the delivery – this all feels like some sort of psyhcometric analysis or something. I read a story lately about a business lecturer who is worried about the corporate trend to incorporate such testing in their recruitment strategies. He gives his students a psych test and then hands them a printed results page which 95% of students agree identifies key personality traits – then he tells them they’ve all got the same photocopied sheet.
Reflections and Forecasts
At the end of the year I put out a series of media releases for each division of our business with reflections and forecasts – basically a list of our successes from the previous year and a prediction of future successes – I haven’t gone back to see how our reflections matched my predecessor’s forecasts but I’ll do that with my forecasts from last year’s post:
“So here you have my thoughts on my impending departure: I am simultaneously
excited and nervous (I’m not sure what the adjectival form of the word
trepidation is but I would have used it there, maybe trepidated?)”
I’d say that while I was a little nervous about my relocation last year posts from the last couple of weeks probably suggest that I’m fairly settled up here. And I am. While I do miss friends, family, chuch, outdoor soccer and I’m sure there are other things – they have mostly been more than adequately replaced with new friends, indoor soccer (we’re back to back A-Grade mixed champions), work, and Robyn. Who is the obvious success story of my year.
“I’m really looking forward to starting my new job with Townsville Enterprise, who you can find here.”
Boy was I right on this count. I really enjoy my job. Townsville Enterprise is a diverse organisation representing a diverse region. Townsville is a great city – I may be paid to say that, and I am a bit of a mercenary when it comes to my loyalty in these matters – but it’s easy to sell and I truly enjoy the stuff I get to do for work (helicopter flights, sailing trips, island holidays and lots and lots of food).
“I’m looking forward to meeting new people. I just didn’t think it would be
that hard to say goodbye to old people but on the upside it’s not like I’m dying
and there’s always me in blog form if you miss me too much.”
I have met new and fun people through church, work and various networks of people. And I certainly do exist in blog form. In a year I’ve managed 149 posts – that’s one every 2.4 days and more than 82,000 words filled with ranting, ruminations, stupid theories and updates on my life. That’s about the equivalent of 2 Mills and Boons novels and probably every bit as valuable.
Here’s a bit of gratuitous bragging in list form to summarise the “year that’s been”…
1. Relocated 1465km (by road – but I flew) to Townsville
2. Met Robyn, convinced Robyn I was a nice guy, proposed to Robyn, became engaged to Robyn
3. Generated $35 million of positive media coverage for Townsville – my original target was $20 million.
4. Had a full page story printed in the Financial Review with a byline
5. Broke a story that made the front page of the Courier Mail, scored 5 minutes coverage on Hamish and Andy and went international… about “cat poo” coffee.
6. Consumed an estimated 30 steaks “on the job”
7. Won back-to-back Mixed A-Grade indoor soccer titles
8. Went deep sea fishing on the Great Barrier Reef, flying in a helicopter, sailing on a schooner, holidaying on the island the XXXX ads are screened on, ate crocodile and other fancy things at a $200 gala dinner, stared down a Japanese tourist suffering dope fuelled psychosis and drank a $50 cat poo coffee – all in the name of “work”
9. Set up Donna and Aaron (I’m actually very proud of that).
10. Kept a pet fish alive for a whole year (almost – actually I inherited the fish from Cam Bell, we killed two crayfish – indirectly – the fish actually is mostly responsible for the demise of the second cray) in a tank bought at a garage sale on an early Townsville adventure – along with the Bob Hawke head drink dispenser which now sits proudly on my desk at home. I also killed an echidna…
Forecasts will follow in tomorrow’s post.
No Comment
As an experienced PR person (I feel one year on the job and a 5 year degree makes me an “expert”) there’s one piece of wisdom I’d like to pass on to anyone out there who has anything to do with the media. NEVER*, NEVER**, ever say “no comment.” It’s poor media management, it takes away an opportunity to express your point of view in the public sphere and it just makes you look guilty. Don’t do it. Ever. Someone should pass this advice on to Sylvester Stallone and his management company. He copped a hiding in the media after he was busted trying to import 48 vials of illegal “stay young and fit” growth hormones on a promotional visit to Australia – eager to avoid uncomfortable questions in the future the Stallone camp has banned Australian journalists from attending his press conferences. The ultimate “no comment” – as a result every major Australian newspaper ran a story about his poor sportsmanship and recalcitrance. The rules for dealing with the media are (for those of you planning on ever being in front of a camera, or talking to a journalist).
1. Figure out your key message and stick to is – say nothing else if need be, all the reporter is looking for is a quote to write a story around – if you only say one thing that’s the only thing they’ll quote.
2. Never say no comment – if you don’t want to comment come up with a standard line explaining you won’t comment at this point as you’re waiting for more information – by the time that information comes the story should be well and truly out of the news cycle.
3. Don’t lie to the journalist.
4. Don’t try to unsay something you’ve said – that puts a big flashing neon sign over the statement – corrections are ok, flat out denials not so good.
5. Don’t get angry with what’s said. K-Rudd apparently needs to learn this one – what’s printed is printed, you can’t unprint something. Nor should you try to put pressure on a journalist – that breeds contempt and that’s bad. K-Rudd is looking into his media management strategy.
6. Don’t crack wise with journalists – if you say something that can potentially be taken out of context it probably will be. Only say what you want to be quoted.
Funnily enough, I started writing this entry yesterday just before I had to say “no comment” to a journalist – although he was a uni student trying to break a story we didn’t want broken so I’m not overly concerned about the far reaching implications of that – and I didn’t “no comment” him – I just didn’t return his calls.
*capitalised to indicate importance.
**repeated to indicate importance.
May 4, 2007