Exegeting our suburb: trying to understand the area around our church

I gave a sermon a couple of weeks ago at Clayfield. On Matthew 9:35-10:22. A passage where Jesus describes the work of evangelism as a plentiful harvest with too few workers. I won’t bore you with the exposition I did of the passage, suffice to say my big idea was that we are to be part of the harvest in whatever way we are able because it is urgent. I spent some time showing that Jesus’ commission to his disciples to preach the coming kingdom of God to Israel was a specific commission which is replaced at the end of the book with the “great commission”…

My application focused on the area of Clayfield as our church’s mission field. It was a “think global, act local” slant. Here’s roughly the third quarter of my sermon, where I got some stats on Clayfield from Queensland’s Office of Economic and Statistical Research, I got some other bits and pieces from the Real Estate Institute of Queensland, and a little bit from OurBrisbane.com. I don’t completely buy into social demographics as a key for understanding people in a suburb. I like Tourism Queensland’s market segmentation approach a bit better – they split people into interest groups rather than arbitrary groups based on socio-economic factors. While the approach has weaknesses it’s also a really easy way to gain some insights into a community beyond the “people I know who live here” approach. And some generalisations are good generalisations.

Clayfield is a pretty difficult suburb to figure out, other than a local primary school that acts a bit like a hub, there’s not much sense of community. I preached this sermon (with different stats) in Townsville last year, and it was heaps easier to read Townsville’s pulse (possibly because that was also my job).

Here’s part of my application, copied and pasted from my manuscript, it includes some stats on Clayfield, seven basic tips on reaching Clayfield (or any community) from those stats, and of course from the passage itself:

While we can’t just take this passage and apply it completely to ourselves – we shouldn’t expect to be healing the sick and we shouldn’t just preach to the Jews – we can look at this passage and see Jesus’ concern for the lost – his desire for the good news to be preached. And that should be our priority as a church – and Clayfield is our mission field. I know many of us travel across the city to be here each Sunday, and the idea of Clayfield being our mission field may sound foreign – but if we’re not thinking about how we, as a church, can reach the suburb around us… then who will be?

It’s our job as Clayfield’s “local church” to be reaching the community with the good news of Jesus. For us the great commission extends to where we live, where we work, and where we play – but it also has to be where our church family is.

The great commission is a pretty clear imperative for Christians to be taking the gospel to the ends of the earth. We need to be people who think globally, but act locally. If we don’t reach Clayfield – then who will? Lets talk a bit about Clayfield. Our harvest.

The Suburb of Clayfield is, by most accounts, home to around 10,000 people. But we should be considering the suburbs around us too. If we broaden our horizon to the electorate of Clayfield, which is split between a few different church boundaries, but which we can consider our patch, there’s a population of 47,657 to reach. By 2026, in 15 years, the population is expected to be over 61,000.

Have you ever thought about Clayfield as a mission field? It’s hard. It’s very hard. Finding a community pulse to tap into, to be a part of, is difficult. Figuring out the wants and needs of the average Clayfielder is hard. We know, don’t we, that this is a suburb, or district, crying out for the gospel. But how do we help our neighbours know it too?

What is it that makes the average Clayfielder tick? If you have any idea then our ministry team, and our session, would love to hear it. We’re not there yet. We know the Eagle Junction school down the road is a hub, and there are clubs and societies that have local chapters – but where do we go to start harvesting? Clayfield is tough. How do you convince somebody living in relative prosperity that they need saving?

Here are some of the facts about Clayfield.

It’s a transient area, in the last census half the people in Clayfield had only been living here less than five years. One in five Clayfield residents were born overseas.

We’re not an area of social disadvantage – one in fifty Clayfielders are in the bottom economic band, While one in three people are in the top band. We’re a prosperous lot, most of us have who want jobs have jobs, half of the residents of Clayfield own, or are paying off their home. Sixty percent of us have post-school qualifications.

This presents a challenge for us as we present the good news of a crucified messiah.

It’s a caring community – one in ten residents work in health or some sort of social assistance area, one in five volunteer their time for a community group.

Based on nationwide statistics two thirds of Australians identify as Christian, 66% of people tick the “Christian” box on the census, but only 10% of the population will go to church somewhere once a month. That’s 4,700 people in Clayfield, in church, once a month.  That leaves around 43,000 people the Clayfield electorate not being taught from, or even opening the Bible. Almost ever. People who have no real idea of who Jesus is. That’s a bountiful harvest. A harvest that needs, that desperately needs, workers.
That seems like a lot of people – and maybe you don’t think that sounds right. Maybe all your friends are Christians. Maybe all your workmates are Christians. Maybe all your family are Christians – if this is the case then you need to get out more.
If you want to be a harvester but don’t know where to start, let me give you some suggestions.
  1. Help Andrew and Simone with RE and building relationships at Eagle Junction school, find someway to help out at Clayfield college. Fifty percent of school students in Clayfield attend public schools – bastions of secular culture, with the other fifty percent attending church run private schools around the city. When you look at just primary school attendance a much bigger percentage are in public schools. RE is a great opportunity to get the gospel in front of non-Christian kids, and to encourage our kids to be passionate about sharing the gospel with their friends.
  2. Volunteer for a community organisation – I know we’re always up here asking for people to volunteer for things at church, but we can’t spend all our energy on serving each other and forgetting the world around us. Almost one in five Clayfield residents volunteer for some organisation in some capacity. If you’ve got kids who play sport, help out with their team, bring the oranges, help the coach at training. Put in the effort to go to matches and chat to the other parents. You’re probably doing this already – and you may even be doing it with gospel intentions – but that’s the key to harvesting.
  3. If you live in Clayfield, talk to your neighbours, invite them to our Local Knowledge events coming up – they’re a great intro to people from church, they’re designed to be non-threatening. Try to get your neighbours darkening the doors of church and meeting this family that you’re a part of.
  4. Shop locally – there are 5,400 businesses operating in the Clayfield electorate. Talk to a shopkeeper. Become a regular. Think about how you can get out there to meet people.
  5. Use your gifts for the gospel – if challenging conversations and confrontations are not for you then why not look for opportunities to encourage other people in our church family to get involved, if hospitality is your thing why not invite your friends from work around for dinner with some friends from church. Gospel ministry is a team game. We see that in the way people show hospitality to the workers in
  6. Pray for harvesters – you’ll notice that’s what Jesus actually calls his followers to do in chapter nine verse 38, before they get sent out on the road, That’s how we all can play a part. Because, as Jesus reminds the disciples as he speaks to them, God is in control. And all of us, as Christians, can pray.
  7. Invest in the harvest – if all of this seems beyond you, and even if it isn’t, give generously to the work of the gospel. Harvests on farms need resources. Think about what resources you have that you can contribute to the gospel – maybe it’s your time, maybe it’s your money. The CMS slogan has it right – we’re to pray, give and go.

But if those aren’t your cup of tea there are plenty of other options – if I can drive a tractor on my father-in-law’s farm and a bunch of fishermen and accountants can spread the good news throughout Israel while facing persecution from the Government – preaching a message interpreted by their hearers as stupidity, at least after the cross… think about the non-Christians in your life, your family, your colleagues, your children’s friend’s parents, your doctor, your butcher, your baker, your candlestick maker – think about how you can be part of presenting the gospel to them. If you want to be part of the harvest, if you’re a Christian who wants to see people challenged to live with Jesus as Lord, then don’t delay – the harvest is urgent. Get involved. Find something you can do and get in and do it.

If you’re interested in the idea of cross cultural work, if you’ve always harboured a desire to be a missionary overseas, then start in our neighbourhood. One in five people here are born overseas – that equates to about 10,000 people living in the streets and suburbs around us. There are plenty of opportunities around us, plenty of people – and every one of them needs the gospel. Every one of those groups is a ministry opportunity. Every part of our community needs to be reached – and if you’re a Christian then you should be part of it. You should be a harvester.

July 14, 2010

How to turn coffee cherries into coffee beans: Step 4

Continuing my series on the incredibly time consuming process of producing a cup of coffee from a pile of coffee cherries (part one, part two, part three)… this next step is the roast. In theory the easiest, and quickest, step in the procedure. In theory. Because nothing in this little game is as it seems.

I use a Behmor 4600 roaster for my beans – it’s a purpose built unit with a rotating basket and two heating elements. Normally it roasts 500gm of coffee in about 20 minutes.

First, I put my 410gms of coffee into the basket.

Then the basket in the roaster.

Then, I turned it on. All very straightforward. But nothing in this process has been as straightforward as it seems. Here’s a scrambled together video (shot on my phone) of the process. It tracks the time a little, it took much longer than expected, perhaps because I hadn’t allowed the beans to dry out quite enough, and perhaps because I kept opening the door of the roaster to shoot video.

This was the situation after the second roasting cycle…

I prefer the beans to be slightly darker, and more evenly roasted, so I put them on for another 15 minutes.

Now I’ve got to rest them for a couple of days before tasting the final product.

July 14, 2010

Celebrate “Freethinking” with GodBlock

If there’s one thing I love about our new atheist friends it’s that they’re so open minded and freethinking. They really strive to get to the bottom of different points of view, while considering the “evidence.” They definitely don’t want to censor ideas they disagree with – because myopia is exactly what they accuse us blinkered theists of suffering from.

True freethinkers should surely be encouraging their children to participate in religious discourse – even if it’s being promoted by people from philosophically divergent points. That is, of course, what freethinking looks like. Participation in the marketplace of ideas without regulation or constraint. Free thinking should be to ideas what the free market is to the economy – the unrestrained ability to find a product, or position, that you believe is best.

Which is why I’m happy to present the latest tool in the atheist toolkit – GodBlock – don’t let your children stumble across God on the Internet lest their judgment become clouded (or indeed lest they become “indoctrinated” – the side effects of which are greater than any immunisation).

Here’s why GodBlock exists:

“In the last century, the United States has seen a resurgence of fundamentalist religion. Fundamentalist Evangelicals, Mormons, Baptists, Muslims, and Jews have held back progress in science, human rights, civil rights, and protecting our environment. How can we reverse this trend and join the rest of the world in the gradual secularization of society and government?

Most deeply religious people are born into their religion, but even children raised in a secular household are vulnerable to content on the web. That’s why we’ve produced GodBlock. GodBlock is a web filter that blocks religious content. It is targeted at parents and schools who wish to protect their kids from the often violent, sexual, and psychologically harmful material in many holy texts, and from being indoctrinated into any religion before they are of the age to make such decisions.”

Yes, on no account must we allow people to think for themselves. If the Bible (or other texts) are so inherently harmful and violent then surely good atheist parents will be able to talk through the issue with their children in order to guide them on paths of righteousness…

July 14, 2010

A love match

An author, and former professional drummer, Nic Brown, took on his friend, and former (low ranking) tennis pro Tripp Phillips, the rules – if Brown won a single point he was to be declared the winner.

It’s a question I guess we’ve all asked – though, having been to the gym with dual international footballer Brad Thorn, it’s not a question I ask myself very often.

But like any sports fan, I’ve wondered: How would I stack up? I mean, I know I’m not going to win. But I’m not bad. When I play my friends, I almost always win. I hit the ball cleanly, serve consistently. I’m not embarrassing. I play smart.

The conclusion might seem foregone (but read the piece anyway) but here’s the gap in ability…

“No matter what,” he says, “I was going to have you off balance. And no matter what you did, I was going to be perfectly balanced. I knew where you were going to hit it before you hit it. It’s the difference between me and you. But if I played Roger Federer right now, he’d do the exact same thing to me.”

July 13, 2010

Reading between the lines: What the Oxford English Dictionary can teach us about typography

Dictionaries can be fun. This is an amusing article exploring the subject of typography through the archives of the Oxford English Dictionary.

“Take this 1688 quote for bake: “when Letters stick together in distributing… This is called the Letter is Baked.” So we learn that, when printing, the physical pieces of type occasionally stuck together, but we’re left to wonder why this happened, how severe it was, and how printers corrected it. Did baking ruin the type? Did each printer have his own method to prevent baking, a trade secret he passed down only to his apprentice? Did some Elizabethan Edison develop a method for casting type that eliminated baked letters altogether? These are the sorts of questions that the OED can raise, which can be investigated later (but will more likely just be blended in with the actual definition, creating a fictitious pseudo-history in the memory of the reader). Though sometimes the dictionary answers its own questions, as a similar citation for bake from 1963 shows that printers likely never overcame the issue of sticky letters.”

Here’s why the Oxford English Dictionary is cool:

“Indeed, the dictionary serves as an ad-hoc catalog of every experience that any English-speaking person felt interesting enough to write down.”

July 13, 2010

What, in the name of science, is Big Bird

Stick with this video. It’s worth it after the first 45 seconds.

From here.

July 12, 2010

Cup half empty

Ahh, the post World Cup low. I didn’t think it’d come so quickly, but now I’m wondering what I’m going to do with 4am. We’ve only recently become acquainted. Alas, I think our relationship will be brief.

Here are some World Cup odds and ends to help you overcome your fixation.

Starting with an analysis of the metaphysics of the World Cup from Overthinking It – Overthinking It is, without doubt, one of my favourite blogs. Other good recent posts include overthinking the problem of Mortal Kombat’s fusion of fantasy and verisimilitude (a form of plausibility),1 and a novel solution to the BP oil spill – namely the use of a band of merry men epitomised by the A-Team to clean up the spill.2 They also suggested the producers of Burn Notice might be criminally negligent or indeed open to prosecution under anti-terrorism laws. Here’s a quote from the World Cup post about England’s unfortunate goal line decision:

“The real world does not have official review. Even if we can determine the exact causes of a misfortune, we cannot rewind time to unmake it. All we can do is grit our teeth and try harder next time. But a sport — like any game — is a fenced-off version of how we’d like the world to be. It’s the World Plus Rules for Fairness. The arrow of time has less hold in the world of sport. We have the power to wind back the clock.”

If that’s not filling a World Cup void for you how about this video of Lego players reproducing the highlights of the round one clash between England and the USA?

Or this commemorative poster featuring all the nations from this year’s cup in the shape of the real star of the tournament – the Vuvuzela.

Or indeed, pre-order your copy of the best game spin off from the tournament.

Or you could be inspired by Remi Gaillard and drum up a gang of supporters to crash your local league game, turning it into the World Cup Final you wish you’d had this time around (H/T Tim).

It’s been a while since Argentina was knocked out – but if you’re a lady type hankering for some Maradona action (lets face it, he was one of the stars of this World Cup as demonstrated by this photo (h/t Dave Miers, from Boston.com))…

… you’ll be happy to know that Diego Maradona is most definitely not gay.

Perhaps you’re an aspiring player. If that’s the case there are two things you can do ahead of the next World Cup – sign me up as your agent/publicist and check out the mechanics of the perfect freekick (from FlowingData).

Also, check out this piece on why the pressure involved in taking a penalty kick may cause a player to choke (metaphorically of course).

“The “Yerkes-Dodson Law” predicts that participants in a penalty shootout should buckle under pressure. According to the theory, human performance follows an “inverted U shape.” Under the effect of mild stress, or “arousal,” proficiency improves as the subject expends more concentration and energy. But past a certain point, too much pressure leads to panic and attention problems, and choking ensues.”

Or, you could fill that gap by reading St. Eutychus.

1It’s a cool word, worthy of its own post, but I’ll footnote it in this one with Overthinking Its definition: To say something is “realistic” — a loaded word in itself — means that it could have come from real life. To say something has verisimilitude means that it appears that it could have come from real life. An explanation does not need to be plausible, but it needs to sound plausible, for it to have verisimilitude. It needs to stand up to casual regard, if not a concerted investigation.

Example: “Superman can fly” is fantastic. “Superman came from a planet with much higher gravity, so he can jump so far that it appears he can fly” has verisimilitude.

2 Such a team would traditionally feature: “individuals who fit into one of five types: Mastermind, Grifter, Hitter, Hacker, and Thief.”

July 12, 2010

Why do people play Farmville?

Farmville is boring. I’m proud I gave it up (remind yourself why). If you’re one of the 75 million people who regularly play Farmville – here’s a description of what you’re actually doing (from a broader exploration of why you, and your ilk, are doing it too).

Farmville is not a good game. While Caillois [an author of a book on gaming] tells us that games offer a break from responsibility and routine, Farmville is defined by responsibility and routine. Users advance through the game by harvesting crops at scheduled intervals; if you plant a field of pumpkins at noon, for example, you must return to harvest at eight o’clock that evening or risk losing the crop. Each pumpkin costs thirty coins and occupies one square of your farm, so if you own a fourteen by fourteen farm a field of pumpkins costs nearly six thousand coins to plant. Planting requires the user to click on each square three times: once to harvest the previous crop, once to re-plow the square of land, and once to plant the new seeds. This means that a fourteen by fourteen plot of land—which is relatively small for Farmville—takes almost six hundred mouse-clicks to farm, and obligates you to return in a few hours to do it again. This doesn’t sound like much fun, Mr. Caillois. Why would anyone do this?

 if Farmville is laborious to play and aesthetically boring, why are so many people playing it? The answer is disarmingly simple: people are playing Farmville because people are playing Farmville.

Here’s the rub. This is why you keep feeling compelled to play a stupid game. It’s social psychology.

“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. “

Read the essay. It just might change your life.

July 12, 2010

Comic Sans fights back in an expletive laced tirade

Comic Sans, the world’s most maligned typeface, has come out swinging via this imagined monologue from McSweeny’s Mike Lacher. A sample (the language is a little blue).

“You don’t like that your coworker used me on that note about stealing her yogurt from the break room fridge? You don’t like that I’m all over your sister-in-law’s blog? You don’t like that I’m on the sign for that new Thai place? You think I’m pedestrian and tacky? Guess the **** what, Picasso. We don’t all have seventy-three weights of stick-up-my-ass Helvetica sitting on our seventeen-inch MacBook Pros. Sorry the entire world can’t all be done in stark Eurotrash Swiss type. Sorry some people like to have fun. Sorry I’m standing in the way of your minimalist Bauhaus-esque fascist snoozefest. Maybe sometime you should take off your black turtleneck, stop compulsively adjusting your Tumblr theme, and lighten the **** up for once.

People love me. Why? Because I’m fun. I’m the life of the party. I bring levity to any situation. Need to soften the blow of a harsh message about restroom etiquette? SLAM. There I am. Need to spice up the directions to your graduation party? WHAM. There again. Need to convey your fun-loving, approachable nature on your business’ website? SMACK. Like daffodils in m********* spring.”

July 12, 2010

Penn and telling: An atheist magician on Christianity

Penn Jillette, half of Penn & Teller, is a famous illusionist who once even guest starred on the West Wing. He’s a pretty outspoken atheist, though he also reserves some praise for Christians who act in a way consistent with their beliefs. I posted a video from YouTube where he praised Christians who hand him Bibles a while ago, here it is again:

He was recently named the most influential performer in Las Vegas by one of the casino state’s media outlets – and in the interview he had this to say about why Penn and Teller don’t go after Islam like they do Christianity (and why they respect Christians for the way they take a verbal beating).

Are there any groups you won’t go after? We haven’t tackled Scientology because Showtime doesn’t want us to. Maybe they have deals with individual Scientologists—I’m not sure. And we haven’t tacked Islam because we have families.

Meaning, you won’t attack Islam because you’re afraid it’ll attack back … Right, and I think the worst thing you can say about a group in a free society is that you’re afraid to talk about it—I can’t think of anything more horrific.

“You do go after Christians, though … Teller and I have been brutal to Christians, and their response shows that they’re good f***ing Americans who believe in freedom of speech. We attack them all the time, and we still get letters that say, “We appreciate your passion. Sincerely yours, in Christ.” Christians come to our show at the Rio and give us Bibles all the time. They’re incredibly kind to us. Sure, there are a couple of them who live in garages, give themselves titles and send out death threats to me and Bill Maher and Trey Parker. But the vast majority are polite, open-minded people, and I respect them for that.

This seems true of almost every atheist blog or book I read – Christianity is an easy target, mostly because “turn the other cheek” is a lower risk than “kill the infidels”…

Penn does believe that reading the Bible (or Koran, or any other “Holy Book”) will lead to atheism:

“…if you read the Bible or the Koran or the Torah cover-to-cover I believe you will emerge from that as an atheist. I mean, you can read “The God Delusion” by Richard Dawkins, you can read “God Is Not Great” by Hitchens… but the Bible itself, will turn you atheist faster than anything.

Question: Why would reading the Bible make you an atheist?

Penn Jillette: I think because what we get told about the Bible is a lot of picking and choosing, when you see, you know, Lot’s daughter gang raped and beaten, and the Lord being okay with that; when you actually read about Abraham being willing to kill his son, when you actually read that; when you read the insanity of the talking snake; when you read the hostility towards homosexuals, towards women, the celebration of slavery; when you read in context, that “thou shalt not kill” means only in your own tribe—I mean, there’s no hint that it means humanity in general; that there’s no sense of a shared humanity, it’s all tribal; when you see a God that is jealous and insecure; when you see that there’s contradictions that show that it was clearly written hundreds of years after the supposed fact and full of contradictions. I think that anybody… you know, it’s like reading The Constitution of the United States of America. It’s been… it’s in English. You know, you don’t need someone to hold your hand. Just pick it up and read it. Just read what the First Amendment says and then read what the Bible says. Going back to the source material is always the best.”

It’s a shame that such a well thought out guy couldn’t engage with the notion of reading the Bible as a unified work rather than cherry picking stories he didn’t agree with and stories like the one of Lot’s daughter as though God was ok with it because it wasn’t the focus of the narrative… it’s like saying the author of a crime novel is ok with the crimes he describes…

July 12, 2010

How Should Jesus Smell? Scent branding church

Scent branding fascinates me. It seems so obvious. Appealing to all the senses – especially when taste is so related to smell. It’s like nailing two senses with one blow. I went to a tourism marketing seminar with Tom O’Toole, the owner of the Beechworth Bakery. One of the first things he did when turning the bakery into a landmark tourist attraction and nationally renowned bakery was to pump the smells from the kitchen out onto the street. I read elsewhere that fast food joints use similar strategies (which is why they always smell so good).

Smells effect us all. They trigger memories, comfort us, stimulate us, warn us off dodgy food… Jasmine is apparently as effective as valium. Smells are chemically complex – the aroma of your freshly ground pile of coffee can be formed by as many as 800 different aromatic compounds. Smell is powerful stuff – and besides food chains and deodorant manufacturers its been a pretty underutilised element of branding. Sure, we describe new purchases by their scent (cars, leather etc) – but this seems more a marker of quality than a factor in the purchase decision (though you wouldn’t buy a stinky new car). Scent marketers Air Aroma cite research that suggests that 75% of our daily emotions are triggered by smell.

The practice of creating artificial smells is pretty controversial (unless you’re a celebrity launching a perfume brand – ala Bruce Willis… because smelling like a sweaty male action figure is awesome.

Hotels have trademarked fragrances that get pumped into their lobbies and rooms take this little anecdote for example:

Since Le Méridien was founded in 1972 by Air France, Penot and Roschi took a very old copy of Antoine de Saint-Exupéry’s Le Petit Prince—the author was a pilot—and had the rich smell of the book’s pages analyzed. (Capturing the scents of familiar objects is quite standard in this industry, though presumably the choice of this particular old book for the testing was more whimsical then determinative.) They used the results to create a scent, which they took to Ziegler. She decided it would be Le Méridien’s signature fragrance, its olfactory logo.

Scent branding isn’t new, the article above dates its use in travel to the 1970s – it even has a name for the part of your brain that the method targets: “Singapore Airlines has a branded scent… used in all of its planes, a light sweet scent like pure steam from fresh rice. If you’re booking a flight…you’ll find it that much harder to go with the competition because the Singapore scent builds the brand in the limbic system.”

The future of the hotel industry will apparently involve us selecting a scent for our room at check in, and the room smelling of roses (or whatever we choose) by the time we get to the door. Some people see this practice as a form of subliminal manipulation, or have problems with the ethics of the perfume industry.

Natalie Dee, a designer, very usefully put together this periodic table of smellements – a grading of smells we find pleasant or noxious.

And, incidentally, it’s now possible, through the availability of precise scientific measuring tools like mass-spectrometers (made famous by NCIS), to analyse a person’s “scent print”…

“Florida International University chemist Kenneth Furton studies the smells that might be of greatest use in a crime investigation. These, he says, are the ones that come from the hands. (Murderers rarely wield weapons in their underarms.) For the last five years, Furton has been cataloging the many chemicals that compose hand scent, including odoriferous acids, alcohols, aldehydes, hydrocarbons, esters, ketones, and nitrogen-containing compounds.”

Robyn tells me that using aromatic oils in the classroom also helped moderate behaviour – lavender calmed the kids down, lemon and eucalyptus perked them up.

Which all adds up to a compelling case for harnessing smells in branding – but is this an area churches should be playing in? Should we install ventilation systems dedicated to pumping the odour of a well read bible through the auditorium at reading time? Should we be pumping the smell of morning tea onto the street to entice people in on a Sunday? What smell do you think captures, or enhances the church experience? What did Jesus smell like? A mix of sawdust, dirt, and after his anointing a liberal dash of perfume. Was that the first case of scent branding?

July 12, 2010

Kitchen Mythbusters

A scientist has put common kitchen myths to the test, finding many wanting. Like these:

  1. Searing meat seals in the juices
  2. A box of baking soda in the fridge or freezer absorbs odors
  3. When you add alcohol to a recipe it all evaporates during cooking so there is none in the final dish
  4. Avoid aluminum cookware because of Alzheimer’s disease
  5. Microwave cooking destroys nutrients more than other cooking methods

July 11, 2010

Why smart people fail

Apparently there are at least these 20 reasons that smart people fail. If you want to look into why dumb people are overconfident (or the Dunning-Kruger effect),

1. Lack of motivation.
2. Lack of impulse control.
3. Lack of perserverance and perseveration.
4. Using the wrong abilities.
5. Inability to translate thought into action.
6. Lack of product orientation.
7. Inability to complete tasks.
8. Failure to initiate.
9. Fear of failure.
10. Procrastination.
11. Misattribution of blame.
12. Excessive self-pity.
13. Excessive dependency.
14. Wallowing in personal difficulties.
15. Distractibility and lack of concentration.
16. Spreading oneself too think or too thick.
17. Inability to delay gratification.
18. Inability to see the forest for the trees.
19. Lack of balance between critical, analytical thinking and creative, synthetic thinking.
20. Too little or too much self-confidence.

I wonder how many of these factors must be present before intelligence must be questioned.

July 11, 2010

The design

I have, unless you notice any major dramas dear reader, finished playing with my design.

It should look a little something like this:

If it doesn’t, could you let me know (and tell me what browser you’re using too…) Could you also let me know if you really hate it? Or like it. That would be great.

July 9, 2010

How to turn coffee cherries into coffee beans: Step 3

I was all set to roast the beans at the end of step two (which followed step one).

And doing so would probably have proved disastrous. The husks were still on. That would have thrown out all my roasting calculations and I probably would have set the beans on fire in my roaster. This DPI article was useful. Although it suggested storing the dry beans in a sack for two weeks before continuing with the hulling process (which may have saved me significant time).

Removing the husks proved to be the most time consuming process to date – and the most mechanised. Even with the help of modern technology (a food processor) the process require sorting through every bean by hand and often removing either flakes of husk or the whole husk – depending on how effectively the food processor had worked on the individual bean.

I started shelling the beans by hand – as though they were peanuts.

Before turning to the food processor. The plastic blades (recommended by the DPI) took too long – and the beans probably did more damage to the blades than the blades did to the beans. So I switched to the metal ones. This process was very loud. I started at about 11.30pm, and then decided our neighbours might not appreciate the machine gun like sound.

I enlisted some help, and even with these three dedicated shellers the process took about two hours.

These beans (approx 430gm worth) are now roast ready, but they’ll lose another 20% of their weight in the roast – so I’m going to end up with around 350gm of roasted coffee for my troubles.

July 9, 2010