I wonder what an equivalent would look like in Australia.
Probably a lot of empty, nominally Catholic space.
Bacon chips
Apparently a bunch of my fellow first years think of me as “the bacon guy”… I confess I may use bacon as a yardstick of orthodoxy. It’s what separates the (Christian) men from the (Jewish) boys in the early church. I have framed a couple of questions about theology with bacon as the pivotal point… and I did ask a question in New Testament about why Jews kept pigs for Jesus to drive demons into (I’ve pondered that here somewhere too). My reputation is probably deserved – but, my fellow first years, watch who you make these statements to. I have ears everywhere…
But I digress. I can’t help but be excited about this post. Bacon and chips are two food groups that I enjoy as part of my balanced diet. I can cut a food group completely – and thus be healthier – just by eating these bacon chips. That’s right. Bacon chips.
We start with the best quality potatoes and add a proprietary blend of some extra-bacony goodness. They will put a grin on your face and promise to test your limits of self-control.
For the iPhone Bible readers
We’re all very excited anbout the new ESV iPhone app – which presents the well documented dilemma regarding being spotted staring at an electronic device in church services.
Izaac devised this solution:
Long time readers may have seen this before – but there is a commercial solution (you don’t need to hack up a Bible – give it to an enquiring friend instead)… this was designed for hiding a flask – but it looks like it would do well with an iPhone… it also comes with a bonus flask so that you can carry around your spirits with you as well.
If you’re more musically inclined there’s a hymn book iPhone cover that will do the trick too.
History of coffee
I made a throwaway comment in class the other da that Jesus probably drank coffee. This is incorrect. Coffee was discovered as a beverage in about 800 AD. There’s a nice, concise history right here. Including a passage that tells the story of how coffee came to Christendom (before it was a legitimate form of ministry).
“Europe was introduced to coffee in the late 1500s by Venetian travelers. Priests tried to get coffee banned for Catholics by Pope Clement VIII because it was so popular in the Muslim world. They thought that since Muslims did not drink wine (a holy sacrament), the devil must have given them this devilish brew. For Christians to drink it was to risk the devil’s trap. Curious, the good Pope wanted to examine this “devil’s brew” and had some brought to him. At first he just smelled it, but then to the horror of the priests, he drank some. The priests thought he might die or turn into the devil. Instead he declared it delicious and baptized it, thus snatching it away from the devil’s grasp and opening up the coffee trade to Europe.”
So the pope isn’t always wrong.
How to write a Media Release to promote your church event
Mikey responded to yesterday’s rant about media releases with a post on Christian Reflections urging churches to think about how they can use the media. The day before yesterday a friend in Townsville sent me an email asking for some tips on how to talk to the media – she had sent a release out and had received some interest from a local television station.
For those wondering what makes me qualified to give this advice here are my qualifications in a nutshell. I’m a journalism graduate who spent four years working as a corporate communications hack for a regional development and tourism marketing body – I marketed my organisation and the Townsville region. I wrote hundreds of media releases and had a pretty good strike rate in terms of getting them placed. This was partly because Townsville is a regional centre with lots of media outlets and a finite number of sources, and partly because my organisation had a finger in just about every pie, and probably partly because I know what I’m doing. Enough self promotion for now…
It’s time to put all those years of spin twitting to good use – here’s my guide to writing a media release for your church event, and some tips for what to do when it is picked up, and when it’s not…
The first thing you’ve got to remember when sending out a release is that journalists are time poor and get heaps of media releases. You need to be prepared for the idea that they may not get past the heading and the lede (the first line). If you’re lucky they’ll think your release is interesting and read to the end, if you’re really lucky they’ll want to follow it up. With that in mind… follow these steps.
- Write an intriguing headline – it doesn’t have to be literal, puns are ok, but make sure you get some feel for what the story is about from the heading.
- Put the important stuff first – who, what, where, when, and most importantly why. The first four are easy. The why needs to cover why you’re doing it, why the outlet should cover it (is it news), and why their audience should be interested in coming.
- If you’ve never spoken to the media before put some information about who you are in the second or third paragraph.
- Keep it short – ball park 500 words.
- Include quotes from a spokesperson – do as much work as possible for the journalist – if they don’t have to call you for follow up that works for them. Three sentences (or paragraphs) of quotes should suffice.
- Include a closing paragraph that contains a call to action – how can people register for an event? Who do they RSVP to? Media Releases are great to put on your website too, it won’t necessarily just be the journos reading them.
- Include contact details for follow up – and most importantly – be available for calls from a journo. They’re not going to follow you up just because you think your story is worth it (unless it really is). If it feels like covering the story is doing you a favour (and not a disservice) then treat it as such. If your availability is patchy put when you are free in the footer of your release.
- Send it first thing in the morning (if you want television coverage) or after lunch if you want to give the paper a free run at it. Remember that media releases need to be timely. Don’t send it six months out from the event (unless that’s when you need registrations).
- Remember that you won’t always get a response. That’s ok. Send releases regularly so that you can build a rapport and a reputation with the local media. If it’s your first release, or an important event, place a phone call to the newsroom’s chief of staff (not the editor) and make sure they received your release. Be prepared to talk them through your event – pitch it to them as a story that matters to their audience. It’s also ok to call before you send it to make sure you’ve got the address of the newsroom right – you may also need to fax a copy through.
- Remember that pictures are worth 1,000 words. Be prepared to have a quirky photo op lined up for a newspaper or some pictures for a TV station to shoot – TV stories without pictures are dead. Make it clear in your footer that you have opportunities for filming or photos – and be creative. Does your event involve people in costumes? Get someone on site in a costume. This will give your story the best possible chance for the best possible coverage.
Once your release is in the wild you need to play a little game I like to call “wait and see what happens”… if you do get a call from a journalist – relax. Take a deep breath. Most of them are nice people, and most of them aren’t out to build a reputation as a bloodhound who takes down churches and disgraces ministers. Here’s how to get the best out of your interaction with the media post release…
- Never ever, let me repeat, never ever say “no comment” or “I can’t answer that” – if you get a tough question just answer it without answering it. Learn from the politicians, turn the question into an opportunity to push your agenda. Say “it’s interesting that you ask that, I think it’s important, but right now we just want to tell you about…” if they ask again, say it again. Repeat ad nauseum. They’ll get sick of asking the same question before you get sick of answering it.
- Try to include the gospel – you never know what they won’t cut.
- Remember they’re looking for eight second sound grabs or two sentence print quotes. Try to be quotable, succinct, and interesting.
- Don’t wear stripes or loud colours for TV interviews.
- If you mispeak during an interview pause, correct yourself, and start the sentence again – unless you’re doing a live interview (which I don’t really recommend unless you’re pretty experienced). Be prepared to tell the journalist that you stuffed up and want a do over.
- Stick to your point – stick with what you know.
- A good journalist will ask you at the end “is there anything you’d like to add” – use this as an opportunity to make a clear statement about your event and why people should come… and then stick the gospel in there. Journalists need it too. Even if they cut it they’re hearing it.
- Act with integrity, smile, make small talk before the interview with the journo to make yourself comfortable.
- Remember to blink if you’re looking at a camera, breath, relax, look confident, look up not at your toes, look at the journo, not at the camera.
- Speak clearly. Deliver your words as though you’re speaking to a crowd, not just to one person. I have a theory that Camera presence comes from aiming your words to the back of the camera not the lens – like when you kick a soccer ball you try to hit the far side while connecting with the front, or when you hit a cricket ball you follow through…
If this all sounds too hard I’ve set up a fiverr task where you can pay me $5 to write you a ten line media release. If you want to use me more than once I’ll probably make you pay more – but I’m happy to help. And I’m always happy to read over something before you send it out…
YouTube Tuesday: The elements of an oscar winner
I haven’t watched a whole lot of YouTube since I’ve been predominantly browsing using mobile broadband – I confess to not having seen this the whole way through. And I even think a couple of other people in my blogroll may have posted this already. But it’s topical (given that we just had the Oscars).You
On elegant analogies
While I’m in the mood for trying to express myself by the power of analogy I thought I’d share – for those not reading the comments on yesterday’s post – I thought I’d share this “gem” with you.
I’m still trying to come up with a way to affirm the good in all the good frameworks for Biblical Theology – and I’m loving Dr Leigh’s “expectation and fulfillment” (coming soon to a publication near you) idea.
I think any simplification causes the object in focus to suffer, because it can’t possibly not – simplifications involve cutting out of bits that don’t fit the “big idea”, though like some sculpture said “when I sculpt a statue of a horse I take a block of wood and cut away all the bits that aren’t horse” (rough paraphrase)… this got me thinking a bit. Simplifications are good for clarity. They help us see the main game. They help us appreciate the value. It’s a bit like diamonds. Uncut diamonds are worth a lot – because they have such potential. There are all sorts of directions you can go with the diamond thing as an analogy for Biblical Theology – each system is like a jeweler’s lens – they help us to appreciate something about the value of the diamond. And they help us to get rid of rubbish ideas about the meaning of passages (eg moral teachings from the OT that ignore Christ). But here’s where I went in the comments last night (with some modifications). I think it’s more helpful to think of each (good) system of Biblical theology as a facet of a precious jewel…
I like to think of the Bible as a really big diamond – one that is so big we can’t look at it all at once. You can look at one facet of the diamond and through it see all the others, this can distort each other facet if you forget that you can flip the diamond around and look at it from a different angle. Some people stand too close, or lack depth perception, and will only see one facet of the diamond ignoring all the others. Some will want to break the diamond up into lots of pieces, thus devaluing it.
The best way to appreciate the diamond is to step back and see that there are many facets at work and that each of them contributes to the diamond’s beauty in a slightly different way. Light hits each and refracts differently. If I wanted to be trite I would say “when you shine a light into any facet of the diamond and focus that light on a smooth surface it makes a cross – no matter which facet you point the diamond through…” But I’m not trite, so I won’t.
On essay writing
I think I quite enjoy essay writing. Though I may have romanticised it from my fleeting memories of putting in caffeine fueled all-nighters on deadline day while I was at uni. I’m trying to figure out what the difference is between essay writing and blogging (other than the finding reputable sources to cite bit).
Here is what I’ve come up with (not as a difference, but as a reflection on the art). I might be wrong. Feel free to crush my analogy in its infancy in the comments.
Essay writing is like finding threads of common quality from an array of garments, and tugging them out of those items in order to weave your own smaller and less significant rag.
Obviously you don’t damage the original in the process – unless you really go out of your way to discredit it.
I am enjoying the essay I’m writing for Bruce Winter’s Christ and the Clash of Cultures subject. Here is the question:
Citizens in the first century met in the context that declared who they were. Discuss the implications of this for the gatherings of the first Christians in the Roman East.
I’m sort of dancing around the question and trying to just write about the differences between the way the church ate together and the way pagan Rome ate at idol temples and banquets. I think I’ve jumped through enough logical hoops to synchronise the question with my topic.
Why you shouldn’t care that 50% of all media coverage comes from PR
As a former PR spin twit* nothing raises my hackles faster than the suggestion that PR is a pointless industry that thrives on the back of lazy journalism like a carrion bird picking the dead carcass of this once noble industry.
Crikey “broke” a story today, a bit of a non-story if you ask me, and it is certainly not “news” to anybody who knows anything at all… more than half of the stories in the media that Crikey monitored for a week originated in Public Relations.
After analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with (only) 42% PR-driven stories for that week.
I’d be willing to bet that 95% of that 55% were about newsworthy issues that were worth breaking, and that they were reported in a fair and balanced manner.
As a PR spin twit I released hundreds of media releases a year – and probably 30% of them were never ever going to get printed but were released to meet KPIs, commitments to other organisations, or political expectations. Media releases are currency in modern business – a way that companies can be seen to be taking a proactive stance on issues. Who cares if this sort of release is picked up (well me, as a PR spin twit whose pay increases are dependent on a better than average rate of pick up of my stories)? Some media releases are produced simply to reflect the company line on issues upon request, others are glorfied advertorials that might get a run on a really slow news day – but the vast majority – are things that a company believes are going to make the news because they are inherently newsworthy. Media placement is competitive – especially when you’re in a major city where space is tight. You’re not going to cheapen your brand by releasing something that everybody recognises as dross – unless you’ve got a really good reason to do so. You want to be the guy the media calls when they need stories, not the guy who clogs their inboxes with meaningless corporatised tripe filled with weasel words.
I’m actually surprised at how low that figure is – I wonder if they excluded all sporting stories from the mix – which would be a folly, because I can’t think of any competitive sports team that doesn’t employ a media manager to train players in how to talk to the media after games. PR is happening any time someone talks to a journalist with an agenda. Unless the journalist gazumps somebody with an FOI story, or doorstops them with a bombshell question, you can bet that “PR” is at play when any spokesperson from a listed company, political party, advocacy body, or sporting team fronts a camera.
If this figure only considers proactive PR, rather than reactive PR, it’s still lowballing the actual reality – there are thousands of ways to place a story – and unless a journalist literally stumbles across the story themselves on the way to work you can bet they’ve got a source who is interested in seeing a story getting out. Whistleblowers are engaging in public relations.
It’s disingenuous to run this story suggesting that the landscape of journalism is changing, or indeed that there’s a problem with the idea of public relations. Journalists are interested in pursuing either truth or their newspaper’s particular agenda (read the hobby horses of their readership). These biases are usually so overt it’s as if they’re declared on the masthead or clearly obvious from the demographics they reach. So long as news is market driven – ie giving the masses’ itching ears what they long to hear – PR professionals have to be presenting stories in interesting and intriguing ways that will move units and sell advertising.
Here are some facts to consider when dismissing news coverage because it originates in PR…
- Most public relations professionals hold some sort of qualification in journalism or communication
- Most have a good eye for a story
- Most are killing more dumb stories in their organisation as editorial decisions (ie things people think are stories that aren’t) than they are releasing
- Most are investigating their claims and fact checking rigorously to avoid releasing bad information (which is deadly for any company that trades on its reputation)
- Most have a vested interest in the truth getting out – unless they’re working for a terrible and unscrupulous company in which case they’re interested in cover up and are culpable, or working for a politician in which case their bias figuratively written all over their faces.
PR people aren’t the bad guys – and spin mostly isn’t the enemy. Spin is the product of a culture that crucifies any company or individual brave enough to take an unpopular stand. If you want to know why politicians vacillate and pontificate rather than providing answers to questions from journalists look what happened to Tony Abbott when he admitted the he’s scared of homosexuals (which was admittedly a pretty stupid thing to say).
This quote from the editor of The Australian – Chris Mitchell – to Crikey is pretty telling…
“It’s very difficult I think, given the way resources have drifted from journalism to public relations over the past 30 years, to break away as much as you really want to … I guess I’m implying, the number of people who go to communications school and go into PR over the years has increased and the number in journalism has shrunk even more dramatically.”
Why are we assuming that the better trained and more talented journalists end up working for the media? I’d rather keep a good company from the maws of the ravenous tabloid journalist than feed the masses their latest sacrifice any day of the week. There is no real nobility in the fourth estate (the media) any longer.
The Crikey article reaches some stupid conclusions that are pretty close to scaremongering propaganda themselves.
Our investigation strongly confirms that journalism in Australia today is heavily influenced by commercial interests selling a product, and constrained and blocked by politicians, police and others who control the media message.
Why is controlling a message a bad thing? If it was up to the unscrupulous headline grabbing media barons they’re conduct crucifixions by media, or put heroes on pedestals, just to sell more papers. Why would the media run a moderate, unmanaged quote when they can take a sensational soundbite and beat someone they don’t like over the head with it. You’re stupid not to think about how you control your message in any context.
Some PR is stupid though – I’ll leave this rant with a priceless quote from a SMH story in the Binglegate case. The only winners in this case are the promoters (and perhaps Michael Clarke). Max Markson is using this opportunity to get himself on TV so every aspiring celebrity golddigger knows his name – and the best line in any of the stories surrounding the affair came from Bingle’s law firm. In a media release.
”We are not seeking publicity by this media release.”
How can you tell me a line like that is not worth a story of its own – and Crikey complains about 55%.
*A title bestowed on me by the Townsville Bulletin’s resident cynical “about town” columnist…
Advice for young preachers
Remember all that furore last year about Mark Driscoll’s plans to go global – planting video screen churches all over the planet? Here’s some timeless advice Mark should probably listen to – pulled from a list of tips for young preachers.
Beware of the radio preachers.
As a new Christian I listened to many hours of Chuck Swindoll, Greg Laurie, Tony Evans, Billy Graham, John MacArthur and others and was blessed. However, when men preach for the radio they are preaching to the masses. Subsequently, they are not as likely to speak personally of themselves, their struggles, their families, and the specific issues in their church because they are preaching to America. Most pastors don’t preach to the nation or world, but just to their flock who need to know their pastor, see what the Holy Spirit has been doing with the Bible in their life, and how the Bible is integrated into their daily life and relationships instead of vague and general illustrations and principles that are true but not specific to their community. Also, younger preachers can often listen to so many hours of a radio preacher that they end up parroting him rather than finding their own voice and style.
Emphasis mine. You could quite easily replace the word “radio” with “internet” and have it still ring true. The catch – this quote is from Mark Driscoll’s own list of tips for preachers. Which is mostly useful.
Real life Lemmings
This street art is funny – but it is not “Lemmings in real life” (as this link proclaims) it is “characters from the game Lemmings in a real life context”… This, on the other hand, is a real life lemming…
Play with gusto
Anyone who ever owned a NES gaming console knows that to make it work you had to give the cartridge a good gust of wind. So some bright spark decided to put a harmonica inside them and sell them on ebay. Ahh. Nostalgia.
Visualisations of famous movie quotes
These are cool. From FlowingData.
Unifying unifying ideas
Izaac has been reflecting on life at Moore College – and I’m happy to see that stuff first year Moore College students are taught in the early weeks of their course is similarly formative to the stuff we’re taught in the early weeks of our course at QTC.
It would be really nice if the Bible could be summed up with one unifying idea that every passage drives towards. I think it’s something like “you need God”… other people have more nuanced interpretations of that. There are classic systems for understanding every passage of the Bible – a lens through which people come to terms with every passage they approach.
Here’s Izaac’s helpful diagram.
Let the reader understand.
Here are some of the big ideas that “famous” preachers are famous for:
John Piper: Joy.
Mark Driscoll: Missional contextualisation (and sex, lots of it).
Tim Keller: Idolatry.
Graeme Goldsworthy: God’s people, God’s place, God’s rule.
Phil Campbell: Deuteronomy 30.
Matthias Media: The answer to your every question is Jesus – and we’ll even skip the actual answer to your question and get to Jesus straight away in order to sell books that are the right size for people to read.
NT Wright: Who knows, but it makes people angry (possibly “the people of God”).
Share any more in the comments…
The nice thing about these ideas is that they all capture the essence of something true and good. And something big, but just that little bit elusive. Like an animal you try to spot in the wild – like bigfoot or the Sydney panther – that comes close to being caught but escapes just when you think you’ve got it… Thinking through how each passage we’re exegeting fits into these schemas is useful when it comes to applying them, and to pointing people to Jesus. All have their place.
The problem comes when we push one barrow as the “big” idea driving every part of the Bible. These ideas suffer because they’re never quite big enough. I’m going to plant myself into the “The Bible has more than one big idea that ultimately help us to live our lives as God’s people, joyfully, forsaking idols while pursuing righteousness by the spirit so that people will know that they need Jesus”… I’m not sure that I can fit Driscoll’s second big idea in there… Is this rocket science? It feels like one of those posts you write that is really obvious to everybody reading it.
Coffee and ministry
I wrote about the sin of instant coffee a few weeks ago – if your church is still serving International Roast at morning tea and wondering why all the young people are heading down the road to the nearest espresso machine wielding pentecostal church – then I am here to help. Vicariously (or possibly directly).
The other night we trekked out to Ipswich to make coffee at a church function. We’ve done a few events around the traps and it is always pretty warmly received. We’re still trying to figure out how to cost our services. So if you’re someone responsible for putting on church events or budgeting for them I’d love to know what you think the provision of good coffee is worth… but if you’re running a church event and you have a machine available and you want to know about quantities then this is the post for you.
Neil Atwood from Ministry Grounds (in Sydney) has a 2 group machine he makes available for hire for events. In his paperwork on the hire page he gives the following quantities to help you budget for your event. They’re a pretty good yardstick. I tend to go with single shots rather than doubles – mostly because I do most of my events in the evening, and a lot of people don’t drink coffee at night. Hot chocolate tends to be twice as popular as coffee at these events.
Coffee
We recommend that you built your event around serving double shot drinks. This is because: a) For most people it’s much easier to pull a good double shot than a single. b) The taste profile of a good double is usually much better than a single.
If a single is required (ie: someone requests a ‘weak coffee’) , you can use a double spout portafilter and let the output from one spout run into the drip tray.
On that basis, you will get approximately 50 double shots from each kilo of coffee. If you decide to serve singles, your will get double that quantity.
Milk
On the basis of using 8oz disposable cups (8oz = 240ml), using double espresso shots, and making a flat white or cappuccino/latte, you will need around 200ml of milk for each drink. That means you will need 10 litres of milk per 50 milk coffees served. If you are serving hot chocolates, you will need to allow around the same amount of milk per 8oz cup. You can use whatever milk you prefer, but most people can’t tell the difference between full cream and lite white!
If you’re a church in Brisbane looking to hire a coffee machine, beans, and a barista for an event fill out the contact form on my coffee page.