This is pretty nicely done.
Episode 16 – How to Design Like Apple from Minute MBA by OnlineMBA.com on Vimeo.
By Minute MBA, Via @Communic8Jesus
Book Review: Outspoken: Conversations on Church Communication
Church Communication is something I’m pretty keen on. So a book on Church Communication, with contributors from churches all around the world, is something I’m also pretty keen on.
Enter Outspoken: Conversations on Church Communication
What I liked about this book is how digestible the chunks are. Each chapter is an idea. A page or two – basically a blog post. From a different person. Each chapter ends with contact details for that person. It’s very conversational. It’s a nice format – and this is, increasingly, the way this sort of “how to” book is going to work, I think.
I loved that each contributor is passionate about seeing the church communicate its message well, and in a way that removes barriers for people while finding new opportunities. There’s much to like here. And not much to dislike. You should get a copy.
Some chapters resonated more with me than others, each is the product of a time, place, and culture, a little bit removed from the here and now. But it’s possible to mind that gap and get something from just about everybody who contributed.
Here are some of my favourite tips, tidbits, and communication tricks from the book.
“The early church didn’t have the modern technologies we have today. There were no billboards or direct mail campaigns to announce Jesus was coming. The disciples didn’t tweet or blog the Sermon on the Mount or other messages Jesus gave during his ministry. The one thing the early church did have, however, was captivating stories worth telling.” – Introduction, Tim Schraeder
This para is a nice summary of what my Masters project is going to cover next year.
“Church historians have noted that with every major cultural revolution that has taken place in modern times, there’s been an accompanying movement of God’s Spirit as the church has found new ways to reach more people. Our message has never changed but the way we communicate it has found new forms and new mediums throughout the generations.”
Those who caught my “multimedia is word ministry” post a while back will understand why I appreciated this
“Every time you communicate anything in any medium as a church, it is preaching. I’m not suggesting you start tweeting, “God reads knee-mail,” from your church’s account. What I am suggesting is that no matter what you’re saying, it is a sermon being preached.” – Media is Preaching, Jeremy Sexton
This collection of four tips for communication from a chapter by Curtis Simmons called A Failure to Communicate is timeless (the first three are the same sort of tips Cicero might give):
1. What The first step is to fully understand what you are being asked to communicate. Find out the story that is driving the communication. For example, don’t simply announce that Vacation Bible School is next month and assume everyone understands the benefits. Instead, explain the positive impact that it will have on the lives of the children and volunteers. Include testimonials from those involved in prior years.
2. Who Next, consider the audience. Tailor your message to the specific audience that truly needs to hear it. If your church is conducting a class specifically for new parents, then customize the message so it speaks directly to their needs.
3. How When developing your message keep it simple. Don’t use the cryptic language only some Christians may understand. Explain in simple, every day terms how one can come to know and trust in Jesus rather than inviting them to be “washed in the sanctifying blood of the Lamb.” Your message should also be crystal clear. Reduce the effort to get involved with an event or ministry to no more than three or four easy to under- stand steps and direct them to the first step.
4. Where Now that you know the story you need to determine which channels should be used to best reach your intended audience. In some instances an email to a small group is sufficient. In other instances, you may need to spread the word on your website, Twitter, Facebook and in the worship announcements.
There are a couple of really important points in there – I think – the first is to make all your communication about people – both in who communicates it, the content of the communication (stories), and the benefits you spruik (the “what’s in it for your audience” factor), and the second is the emphasis on multichannel communication. There’s a solid theory that suggests a message needs to be heard somewhere between 6-10 times (which means it probably needs to be said more than that) to be communicated effectively.
Simmons has a helpful warning emphasising the corollary of that – everybody else is trying to communicate to the same people multiple times.
“Keep in mind that the members of your congregation are bombarded with hundreds of messages each day. Don’t add to the noise by communicating every idea, event or program to everyone.”
This means being careful and creative with how we get messages to the ears or eyes of our hearers.
Another really helpful point, which I think leads back to ethos being more important than well put together pathos or logos (another part of my project), comes in a chapter by Phil Bowdle called Authenticity > Excellence. He says:
“There’s a word that has generated lots of momentum in the church world in recent years. It’s a word that gets thrown around frequently in conferences, workshops, staff teams and blogs. We’ve become obsessed with it. The word? Excellence.
Excellence has become a mantra behind much of the work we do. We’ve attempted to prove wrong the world’s assumption that if it’s Christian, it’s sub-par. Excellence is a value that has often been overlooked in the church, and it’s as important as ever to keep it at the core of everything we do.
In an effort to demand excellence in all that we do, a more important principle has been overlooked. That principle is authenticity.
I’ll be the first to put my hand up to say that I’ve bought into the excellence idea – because I don’t think being excellent in how we do things stands apart from being real and excellent in who we are – I actually think excellence and authenticity are incredibly related – so long as excellence is aspirational, and room is given for the humanity of the communicator and their audience.
Bowdle makes an interesting point, depending on how you measure excellence, that authentic communication produces better outcomes.
“Interestingly, we generated a much higher response out of the secondary communication strategies we implemented. Things like webcam videos, simple blog posts and in-service testimonies seemed to be more effective than the polished video and print pieces. The difference? The more the authenticity of the person, message or story shined, the more effective the result.”
I would’ve thought that rather than authenticity being better than excellence, authenticity=excellence.
I’d say, given that I have a bent towards judging communication by its character, and its fruits (and hey, so does Cicero), that authentic communication is the most excellent kind – especially if it’s driven by love (ala Paul in 1 Cor 12:31-13:1 – which seems to be one of his fundamental principles for church communication).
If you’ve come across marketing doyen Seth Godin, you’ll recognise the notion of “tribes” – if not, the idea is that the most successful to build something to the point of being successful is to build a tribe. His definition of a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea,” essentially describes a church. Whether the leader is Jesus or the senior pastor (or both), is a question of one’s ecclesiology. Anyway. Jon Dale applies this model to church communication to suggest we should be working harder at equipping the members of our tribe to talk to other people – which is, I think, the essential secret to doing social media well as a church. He says:
“There are four types of tribal communication:
1. Leader to tribe member.
2. Tribe member to leader.
3. Tribe member to tribe member.
4. Tribe member to outsider.We spend most of our energy in the church (and business) world on #1. Think about it. We get up on stage on Sunday and do #1. We send out eblasts and do #1. We write books and do #1. Then we upgrade to the latest craze and do a podcast (more of #1). And for kicks we send out a survey and think we’re doing #2 well. But the reality is that #3 and #4 are what change the world.”
Another idea that resonated with me came from Danielle Hartland in Fresh and Light, which basically called for your organisational infrastructure and pathways should be seen, and experienced – rather than heard. And when you’re talking about these important things you should talk about them as they relate to Jesus and in a human way.
“No one is motivated when they feel like a tiny cog in a big machine. Instead of telling people how they fit in your church’s grand plan, tell them how/why things will help them connect to and grow in Jesus.”
This leads nicely back to the importance of the story – and Matt Knisely’s Your Church, the Storyteller, is, I think, the most important chapter for communicating with the post-modern, and post-post-modern world.
“One of the most powerful tools any church has to reach people is a first-person story of a changed life.”
And the best part is, no matter what size church you have, telling stories doesn’t require expensive equipment or complicated multimedia. You really need just one thing: People whose lives are being changed by the gospel message. Ask them for their stories. Ask in emails. Ask them to write their stories down. Ask them in person. Then, tell those stories. Video them if you want. Print them (with permission).
There are a few good practical chapters in the mix, none more important than the chapters on church websites. These make the point that the church website is, if not just for outsiders, the primary tool outsiders are using to investigate you. I’ve argued that the result of this is that your website should be geared to the outsider.
These contributors agree – Jeremy Scheller writes Your Website Needs to Be a Billboard, and suggests the following principles (I’ve summarised them):
1. Keep it simple.
2. Say something about you.
3. Get to the point.
4. Point people to take action.
Paul Steinbrueck in Your Website: your first, and only, impression, says 80% of people who are looking for a church start on the web. And they start with google. So search engine optimisation is really important, as is what people see if they arrive.
He gives seven tips with these points in mind. (Again, I’ve summarised them, buy the book).
1. Optimize your website for search engines.
2. Give your website a nice design.
3. Prominently feature a “New Visitor” section.
4. Include a welcome message.
5. Include pictures or video services.
6. Answer all the questions you would want answered before you visit a church.
7. Publish stories.
The last, and perhaps most important point comes from Scott McClellan – who, in a chapter called Never Trust a Skinny Chef urges people involved in communication to put themselves in the shoes, seat, or ears, of their audience – to make sure it’s hitting the target.
“Read your writing. Watch your films. Listen to your sermons. Browse your website. Navigate the church building using your signage. Subscribe to your email newsletter.”
This is a really useful book, and one I’m sure I’ll be coming back to, both in its initial form – and by continuing the conversation, where necessary, with its contributors. Most of whom are on Twitter.
The Christmas Dragon
Also. While we’re on the subject of Christmas. I’m preaching on John’s nativity scene at our Christmas Eve service this year.
But wait. You say. John’s gospel doesn’t have a nativity scene.
Indeed. But Revelation does.
A great sign appeared in heaven: a woman clothed with the sun, with the moon under her feet and a crown of twelve stars on her head. 2 She was pregnant and cried out in pain as she was about to give birth. 3 Then another sign appeared in heaven: an enormous red dragon with seven heads and ten horns and seven crowns on its heads. 4 Its tail swept a third of the stars out of the sky and flung them to the earth. The dragon stood in front of the woman who was about to give birth, so that it might devour her child the moment he was born. 5 She gave birth to a son, a male child, who “will rule all the nations with an iron scepter.”
This ain’t no stable story.
I’ve preached on it before – but my last talk wasn’t great. So I’m gutting it. And rewriting it. It’s difficult to turn this pretty weird passage into something evangelistic. But I like the coolness of it, and the timing – given that the Hobbit is coming out on Boxing Day and it is pretty dragony.
I’m going to lean heavily on this bit, and just fly over the weird stuff with a short, sharp, explanation of why Revelation tells the Christian story in a symbolic way.
10 Then I heard a loud voice in heaven say:
“Now have come the salvation and the power
and the kingdom of our God,
and the authority of his Messiah.
For the accuser of our brothers and sisters,
who accuses them before our God day and night,
has been hurled down.
11 They triumphed over him
by the blood of the Lamb
and by the word of their testimony;
they did not love their lives so much
as to shrink from death.
Sound enthralling? Come along.
Meet this guy… and the baby who smashes him.
One of the things I’m finding tough is how to articulate that as Christians we do believe in something bigger than ourselves, something supernatural, other than the intangible God and his tangible son, Jesus. That we believe Jesus’ birth, death, and resurrection had some meaning beyond what it achieves for us as individuals, and for humans with the arrival of the crucified king of the world… that there was, and is, an entity who didn’t want this to happen. The dragon. Satan.
I find it pretty easy to talk about Jesus. Because he was a man, in history, who is historically plausible. But Satan? And Satan presented as a dragon? I’d rather deal with that in brush strokes and get back to safe and rational ground as quickly as possible.
I can’t figure out why.
We’re pretty good at buying in to struggles between good and evil in just about every story we consume – the Hobbit is an example – so I can’t figure out why I baulk at presenting the “evil” entity, not just the evil that dwells in each sinful person, when it comes to telling people the gospel.
Christmas video from Creek Road – Love Came Down
This is a beautiful little Christmas video featuring a family from Creek Road, put together by our media team.
Lots of things go up at Christmas, but Jesus came down. Love came down.
Check it.
Love Came Down – Christmas Video from Creek Road from Creek Road on Vimeo.
I like it. Lots.
Much loved: a photographic collection of cuddled toys
If your day needs some brightening after what has been a bizarrely traumatic week around the planet – then this might help (if the superb collection of kids jokes from last night didn’t). These are also less scary than the teddies with teeth from the other day.
The toys, and their stories, can be found in this gallery, and are on display in a real gallery somewhere too. The photos and concept are the brainchild of a guy named Mark Nixon.
Tumblrweed: Bad Jokes for/from kids
I couldn’t figure out where the apostrophe should go in bad kid’s jokes. It’s ambiguous. Some of them are from bad kids. Some are bad jokes. Some are bad jokes for kids.
Here’s the premise of this pretty fun site.
“I moderate jokes on a Kids Jokes website. A lot of joke submissions can’t be published because they’re offensive (to kids, or to parents who would hear them repeated at home), or they don’t make sense… so I publish them here instead. I have not edited or made up any of these jokes.”
Here are some samples from the front page.
Peas
WHAT DOES PEAS EAT?
TOAST
Black and White
Q.what do you call black and white, black and white, black and white ,grey, red????
A.A penguin rolling down a hill, hit a rock and DIED!!!!!!
Girls
why are girls freaky?
beacuse they have long hair and there stupid.
Chickens Stop
why did all the chickens stop?
because a fat cow was about to put her bum on them
Zombe
what do you get if you cros a zombe and a persen?
dead!!!!!!!!!!!!!!!!
A useful reminder for how not to respond to tragedy and sin
Dear Christian with a microphone,
I know. It’s tempting. Very tempting.
Everybody is looking for someone who has something to say. An expert. And it’s tempting to get on your soapbox when bad stuff happens and talk about how it’s judgment for sin, not an example of the cost of sin.
But the two are different.
Even if there’s a correlation between sin and judgment, where the negative consequences of sin (given that sin falls outside of the design for human flourishing so naturally has bad results) are an immediate form of judgment for sin, I’m not sure you can jump from the individual to the corporate – from the judgment the individual experiences after their sin to bad things happening, where people are hurt and some sort of nefarious or malicious intent on God’s part. There’s something very Old Testament about the idea that a nation’s fortunes are tied to their obedience to God’s law – but America isn’t Israel. Nor is Australia.
This is the God who hates sin and injustice so much that he sent his son to experience injustice and start the process of dealing with sin. At the cross. This was still evil, though good happened as a result.
You might want to link sin and judgment and death. And where better than when they’re all happening at once. You might want to point out that the world is broken. But I’m not sure that putting forward a solution, or a proposed cause, other than that all people everywhere have turned away from God and do bad things to each other as a result, is particularly sensitive.
Now is not the time to push your particular special interest. Especially if it looks like point scoring. Even if it’s right. Now is not the time to point score. But to comfort. To love. To empathise. To condemn. To support. To offer hope.
I know there’s a robust theology of God’s sovereignty behind your statements. I know people would be better off if they followed Jesus (that’s pretty much how I responded yesterday).
Sometimes it’s not obvious who to blame – so you might be thinking that a tragedy presents an opportunity to further your only tangentially related cause (or, more cynically, sometimes the people who give you lots of money might be looking for alternative scapegoats). But the blame game is the wrong game.
This is a horrible political road to travel – and it’s worse if you’re trying to play the political game as a Christian.
If that’s you, you’re not going to get people to follow Jesus by cashing in on events like this for your political cause – it doesn’t matter if you’re trying to ban video games (as the ACL did with the Norway shootings), or, as is the case with Mike Huckabee, trying to (re)introduce school prayer. Or, more charitably, to restore or salvage some sort of public role for Christianity in a post-Christian world.
“We ask why there is violence in our schools, but we have systematically removed God from our schools… Should we be so surprised that schools would become a place of carnage?
“Maybe we ought to let [God] in on the front end and we wouldn’t have to call him to show up when it’s all said and done at the back end.” – Mike Huckabee
You may have a point. The world might be a better place if people were more like Jesus. That’s pretty much what I said yesterday. But that’s not going to happen if you systematise Christianity. If you legislate it. If you make it compulsory. And it’s certainly not going to happen if you try to make some political mileage towards that goal off the back of a tragedy.
Changes of action follow changes of the head, and the heart.
The head and the heart are only followed by the hands if you’re some sort of totalitarian control freak dictator looking to the kind of emotional response that produces Stockholm Syndrome, or Pavlovian responses to bad experiences.
That is not how the Holy Spirit works, which is essential to the process of making people more like Jesus.
Your theology is wandering off into dangerous territory if you think the answer to bad stuff is to set about systemically introducing Christianity, not having Christianity, through the church, systemically working to making things better by loving and protecting people through the political process. The two are different.
It doesn’t matter if you think that there’s a particularly heinous amount of immorality going down in the world right now (see this 2009 example from Danny Naliah, and just about anything Westboro Baptist say) – that’s a judgment call that requires you to ignore 2,000+ years of post-Jesus human history, and focus on a particularly narrow definition, or manifestation, of sin…
The correct response is not “we” or “they” deserved this, or in any way earned this, as a result of God’s judgment. You might make that theological case in general – the Bible is pretty clear that sin and death aren’t part of how God made the world, and one leads to the other, for all people. But you can’t take that to the specific – and link particular, disconnected, sins, to particular deaths, and you probably shouldn’t be making that case at this time. It looks cheap and unloving. Even if you’re trying to be loving.
It’s not particularly loving to victims of sin and tragedy, and their families, to be trying to score from their misfortune – no matter how well intentioned you are. Or how right your cause may be.
If you do. If you give in to that temptation and jump on that soapbox, you are an idiot who is damaging the gospel and making people think less of Jesus.
UPDATE – Huckabee has clarified his statement a little.
“A specific act of violence is rarely the result of a specific single act of a culture that prompts it. In other words, I would never say that simply taking prayer and Bible reading from our institutions or silencing Christmas carols is the direct cause of a mass murder. That would be ludicrous and simplistic. But the cause and effect we see in the dramatic changes of what our children are capable of is a part of a cultural shift from a God-centered culture to a self-centered culture.”
Christ and Pop Culture has a great post offering a balanced critique of Huckabee’s statement, which links to this Rachel Held Evans post that I liked.
Answering the “why” of tragedy and the “who” of stopping it…
This is the first American school massacre since I became a father. I don’t know if that alone made my heart sink further when we woke up to the news of 20 young lives lost this morning, and the six adults, but holding my daughter as I digested the news brought home to me the sort of range of emotions the parents of these children on the other side of the planet must be feeling.
Image Credit: Sydney Morning Herald
I remember writing an essay at uni, back in 2004, about the process the mainstream media moves through when covering a tragic news event like this – from reporting the facts, and just the facts (who, what, when), to reporting first hand accounts (who, how), to “experts” dissecting events and looking for deeper answers to “why” questions. This process has accelerated. Dramatically. Thanks to the internet – such that the facts are available almost immediately, and the democratisation of punditry means that we all have an opinion on the “why” question, and we can all jump on our platforms to not just answer “why bad things happen” but “how this should be fixed.”
The most obvious solutions are pretty obvious. They’re superficial.
We fix shootings by tightening up access to guns. There are secondary solutions – less obvious, and a step or two back on the causal chain – we should fix mental health so that potential perpetrators and sociopaths are identified, and loved – or fixed – or removed from society (and especially from access to guns), before they can lash out.
Some suggest we should stamp out violent video games and change the violent culture that spawns the sorts of people who do this sort of thing. Which seems pretty appealing. Except that this sort of violence predates television, it predates the newspaper, it predates anything that we could meaningfully ban in response.
Sure. Gun control worked in Australia – we haven’t had a shooting massacre since Port Arthur. And it’ll go some way to solving the problem in America. But my Facebook wall is littered with people calling for gun bans, as if that’ll completely solve the problem.
But guns don’t kill people. People kill people.
That’s cliched. With reason. Cliches become cliches because they describe something true – something that needs to be said often.
We can ban all the guns in the world – but people will look for ways to hurt other people. People will respond to generations of hurt – carrying the baggage inflicted by poor family decision making, absent or abusive parents, generational or systemic mistreatment of people, injustice, bullying, all sorts of pain inflicted by others… People will snap. Will make bad decisions. Will take drugs. Will do all sorts of mood altering things that leave them with a low empathy threshold, or a willingness to inflict pain on others for their own pleasure.
The world is broken.
People in our world are broken.
And giving those people less guns – because you recognise the brokenness is a wise response – but it’s not a solution.
The only meaningful way to change human nature is to restore it to what it was meant to be before it broke. It broke when we turned away from the God who made the world. The world broke then too.
People were meant to be children of God. Children of God who didn’t turn on each other out of rage or anger. And yet, as Genesis tells the story, almost as soon as people turned away from God – brother knifed brother – you can bet Cain would’ve shot Able if he were able.
The only way for us to stop killing each other is to start not just recognising that we’re all valuable because we’re made in God’s image – and so, shouldn’t be killed by one another – but to start recognising that we’re all, to steal another cliche, family…
And the only way for that to be true is for all of us to turn to the perfect child of God – who not only models being a child of God perfectly, but enables us to become children of God – where our present lives, and future hope, reflect a view of the world that rules out events like this morning’s events.
This future hope makes the present tragedies a little easier to stomach – not easy – because suffering sucks. Tragedies suck. The emotions we experience, even vicariously, in these situations as parents, and siblings, and children of other people – are real. The emotions the victims and their families experience during, and after, the inflicting of horrible human on human tragedy are real – and we can’t play this down. But how can we explain events like someone turning a couple of semi-automatic weapons on children without looking to shortcomings in human nature? Shortcomings described best by the very first chapters of the Bible… And how do we solve them without looking for solutions – solutions described in all the subsequent chapters of the Bible as God began his rescue mission that culminated with the horrific and tragic death of an innocent – Jesus.
He suffered. For the sake of securing a future – for himself, and for those who are in him – as his people. His children. The whole world is waiting for this future. From Romans 8…
17 Now if we are children, then we are heirs—heirs of God and co-heirs with Christ, if indeed we share in his sufferings in order that we may also share in his glory.
18 I consider that our present sufferings are not worth comparing with the glory that will be revealed in us. 19 For the creation waits in eager expectation for the children of God to be revealed. 20 For the creation was subjected to frustration, not by its own choice, but by the will of the one who subjected it, in hope 21 that the creation itself will be liberated from its bondage to decay and brought into the freedom and glory of the children of God.
22 We know that the whole creation has been groaning as in the pains of childbirth right up to the present time. 23 Not only so, but we ourselves, who have the firstfruits of the Spirit, groaninwardly as we wait eagerly for our adoption to sonship, the redemption of our bodies. 24 For in this hope we were saved. But hope that is seen is no hope at all. Who hopes for what they already have? 25 But if we hope for what we do not yet have, we wait for it patiently.
We stop tragedies like this by becoming like Jesus – the true child of God. And while this doesn’t properly happen any time while we’re still this side of heaven, the process begins with following him.
“28 And we know that in all things God works for the good of those who love him, who have been called according to his purpose. 29 For those God foreknew he also predestined to be conformed to the image of his Son, that he might be the firstborn among many brothers and sisters. 30 And those he predestined, he also called; those he called, he also justified; those he justified, he also glorified.”
Following Jesus means beginning the process of reversing the human nature that leads to tragedies like this. It conforms and transforms us.
It seems trite. It seems like little comfort to those grieving the brokenness of our world. It seemed a cold comfort to me as I sat nursing my almost 1 year old, imagining a future where something horrific happened to her… but the more I think about it the more I yearn for, and honestly desire the future described in the closing chapters of the Bible, in the book of Revelation, where events like this don’t, and can’t, happen.
21 3 And I heard a loud voice from the throne saying, “Look! God’s dwelling place is now among the people, and he will dwell with them. They will be his people, and God himself will be with them and be their God. 4 ‘He will wipe every tear from their eyes. There will be no more death’ or mourning or crying or pain, for the old order of things has passed away.”
Here’s the guarantee from Jesus himself, the closing words of the Bible… They’re what provides real hope, and a real solution, in times like these – when the tragedy of broken human nature strikes…
22 20 He who testifies to these things says, “Yes, I am coming soon.”
Amen. Come, Lord Jesus.
21 The grace of the Lord Jesus be with God’s people. Amen.
Democracy at work: America to consider considering building a death star
Whitehouse.gov has a petition feature where American citizens can voice their concerns, and policy initiatives, and, if they secure enough support – have their ideas considered by the President, who will then issue a response. The threshold is 25,000.
Image Credit: Geekerd.net
Here’s the text from an important petition for the American military machine to invest its research and development efforts into the construction of the Death Star:
Secure resources and funding, and begin construction of a Death Star by 2016.
Those who sign here petition the United States government to secure funding and resources, and begin construction on a Death Star by 2016.By focusing our defense resources into a space-superiority platform and weapon system such as a Death Star, the government can spur job creation in the fields of construction, engineering, space exploration, and more, and strengthen our national defense.
It currently has more than 27,000 votes.
Centives costed the project a while back – it doesn’t look all that feasible. Unfortunately. At 2012 prices the space craft would cost something like $852,000,000,000,000,000.
Tumblrweed: Ordinary Batman Adventures
What does Batman do in a quiet week?
This nice little lo-fi gif collection of animated Batman portraits goes some way to unmysterying (or demystifying) the mystery.
Tumblrweed: Thanks Textbooks
Thanks Textbooks collects badly thought out sections from academic works.
Some examples…
You can, of course, explore more single serving Tumblrs in the Tumblrweed archives.
A prank call, tragedy, the blame game, and the power of forgiveness
Wow. What a gut punch. The nurse who took a prank call from an Australian radio station, where staff pretended to be the Queen, and Prince Charles, has, it appears, taken her own life.
There seems to be a pretty strong causal link between the call, and this outcome.
Plenty of people have responded by condemning the Australian pair. I read someone suggesting they should be charged with manslaughter. That is, frankly, ridiculous.
Playing the blame game in a tragic situation like this is ridiculous.
Blame is not the appropriate response to tragedy. It just makes tragedy worse.
It’s a tragedy. A mother of two. A wife of one. And surely a friend to many… lost. It’s awful. Indescribably awful. There are no winners in this situation now. None. But there are people who are going to feel this loss, and their grief is going to be preyed upon by a hungry and vicious British press, feeding a bunch of people who want to see blood. Everybody is voicing their shock on social media. Because it’s truly shocking.
But words have consequences. Even unintended consequences. The consequences become bigger as the words are given more importance – and in this case some relatively harmless words have become harmful because they’ve been amplified.
The futility of the blame game
It would be easy to point fingers at just about anybody in this situation, but establishing agency and causation is almost impossible. What follows is an exercise in futility. It’s particularly fruitless, because already, once the chain of events kicked off the way it did, there weren’t any winners, just victims – well, except the one group who wins either way…
The prank callers – sure, if they hadn’t called anybody then this wouldn’t have happened. They’re now under siege from all over the world, and people are saying horrible stuff about their responsibility for events. Give them a break. They couldn’t possibly know this was going to happen when they sat down and sketched out a pretty funny prank concept. But they were doing their job…
So we could blame the radio station – sure, for pushing comedy based programming, but people love prank calls, and this one was mostly harmless – and the callers were expecting to be hung up on immediately. The British press is having a field day dragging out stories about Kyle Sandilands. They sure do love controversy… but then so do their listeners…
So we could blame Australian culture – we listen to, and love, commercial radio comedians, and their audacious prank calls. But we’re a world away from the events in England.
We could blame the hospital – but the administration has been incredibly, and publicly, supportive of the nurses involved. They blame the callers. And blaming the hospital goes mighty close to blaming the victims… the nurses – one of whom has now become, tragically, the biggest victim.
We could blame the royals, for not immediately hosing down the event, and refusing to comment. But they’re under constant scrutiny, and even in this most private of moments are suffering from media attention. And suggesting what might have been – an immediate statement of forgiveness, laughing the whole thing off – would have produced better results is an exercise in the hypothetical. It may have resulted in thousands of copycats. Prince Charles seemed to think it was funny.
We could blame the culture clash – It’s, on the surface, an awful example of two cultures with a lot in common not quite sharing the same sense of humour. The prank was funny. Most of us are incredulous that it worked the way it did. That’s how pranks get laughs. The British weren’t amused. Turns out a common love for irony, not shared by the Americans, doesn’t extend to a common love of taking the proverbial out of their royals.
The British press – they’re the only winners in this situation. They’ve got a controversy to inflame, victims to profile, royals to protect. They turned the prank into a “cruel international hoax,” and blew away any sense of proportion. So, now the story serves to demonstrate the power of a rabid and angry British media. The same British media that protects the royals when it suits them, and publish naked pictures of the same royals, taken with a telephoto lens, while they’re in a private place, on a holiday, when it suits them.
But blaming the press isn’t really all that worthwhile, you can’t blame them without blaming the people who consume their products – the audience dictates what the commercial press prints. So do the advertisers. So do the people who buy the advertisers products.
Essentially. We’re all to blame. And we’re all victims. Victims who have to live in a world where horrible stuff like this happens.
The power of forgiveness
Now, I don’t want to make mileage from this tragic set of circumstances. That’d be ghoulish. This really is awful. And as a guy, behind a keyboard, thousands of kilometres, and a cultural jump away, I’m feeling only a small amount of the grief that those closer in proximity will be feeling at this loss of life. Every time I think about that poor husband, and those poor kids, I want to yell at someone. Blame someone. And I’m pretty detached from the circumstances. The best I can do is pray for that family, and, given the above – pray for our world. The kind of world that creates the environment for this sort of thing…
But imagine a world, for a moment (channeling John Lennon), imagine a world where, say this prank call still happened – because it’s not a perfect imaginary world – imagine it happened, and the mistake was made in receiving it… imagine if the first victims acted in forgiveness immediately. Imagine if they had immediately spoken out to forgive not just the nurse, and the hospital, but the callers. That would have robbed the story of its sting. The press couldn’t be indignant about a story where there’s no victim, the nurse would have nothing to fear. The story would’ve fallen off the middle pages of the paper within days, if not hours.
Imagine if the press was forgiving. Imagine if, given the tragedy, we didn’t just band around the family of the nurse, which is good and right, but around the radio presenters who I can imagine, as humans, are now suffering incredibly deep feelings of remorse and regret, questioning their own agency in proceedings, and blaming themselves…
Imagine if there was a royal who, when persecuted, forgave the masses who perpetuated the persecution. The clamouring crowds, baying for blood. The feeding frenzy of a public who just want to see a spectacle – with no real regard for justice being served. Imagine a king who when misunderstood, who is suddenly the centre of attention, all eyes on him, as he is nailed to a cross – killed for simply being who he is – called out:
“Father, forgive them, for they know not what they do.”
Imagine a world where more of us, in more circumstances, followed that king. Imagine if, even when tragedy happened, we didn’t look for who to blame, but for who needs love and forgiveness – and we offered it, even if they were doing us wrong.
Imagine if we acknowledged that we were in the wrong – rather than looking to blame others – and we went after forgiveness, from the victims – but also from Jesus, the king, who was put in the above circumstance by us too – the crowd baying for blood 2,000 years ago, the crowd baying for blood (and cheap entertainment via the media) now – we’re part of both of them. We’re to blame. We need forgiveness. We’re participants in this culture that creates victims all over the place.
I guess that’s my biggest prayer, and the point where I can take the most action in response to these circumstances, and this world. I really want people to know Jesus because modelling that kind of forgiveness, and that kind of willingness to turn the other cheek, actually stops tragic events like this happening.
How to write a Twitter profile that doesn’t make you seem like a self-serving goose…
I’m expanding my presence on Twitter. Which involves getting more followers. This happened by accident. Deliberate accident.
Lots of expert Twitter types have a policy of following back the people who follow them. And I’ve spent the last couple of days tracking down, and following (like a good stalker), people who do church communications stuff. So when I followed 100 new people, I scored about 25 new followers.
One of the questions I’m trying to figure out when it comes to social media in general, and Twitter in particular, is how you be present on these platforms in a way that points people to Jesus. How do you use these platforms with humility shaped by the cross? This is true for St. Eutychus too, and for Facebook (though I have some thoughts on ways to use Facebook in a gospel-promoting way (linked, for ironic self-promotional purposes)).
Reading through a few thousand Twitter biographies has been an interesting exercise.
Incidentally, one of the reasons I’m doing this is that I’m drinking some of the social media kool-aid (also this Kottke piece) that says Facebook is a weird mish-mash of relationships largely made up by incidental people in your life – former colleagues, school friends, and random acquaintances – which is true, with all the caveats about how I love you very much if you are one of those people… while Twitter is fresh and exciting, and you can follow people you share interests with. So I follow the coffee industry, and its various parts, and personalities, and people keen to see the good news of Jesus presented to as many people as possible, in the best ways possible.
I’ve followed lots of people in the last few days, and there are some pretty useful people saying some pretty useful things out there.
But there are some people who I’ll never follow, because their 160 letter bio – which is what Twitter gives you – is too cringeworthy. I have limits.
I should make a slight qualification at this point – I’m particularly interested in what people choose to feature as “individuals” rather than as “professionals” – professional accounts need to be professional. They’ll have a different set of standards – and a different set of communication priorities. And that’s fine. I’m really interested in what individuals, especially Christian individuals, choose to feature in their bio. Because most of the people I’m following are running what essentially amount to mixed accounts – which deal with their professional interests from a personal perspective, or are in vocational ministry – so professionally Christian – some of these quibbles I’m making in this post will apply more or less directly on a case by case basis.
160 letters isn’t a lot. I’d prefer to err on the side of not using all the characters (you can see my profile here). But here is what my blurb said before I started thinking about this:
Christian. Husband. Father. Blogger. Coffee Blogger. Theological Student. PR Mercenary. Coffee snob. http://thebeanstalker.com | http://st-eutychus.com
Here’s what I’ve changed it to.
A broken human. Bought by God. Following king Jesus. Trying to love people.
Relentlessly curious | Fixated by words | Pursuing coffee perfection
There’s a long and rambling post I’m writing and editing, and writing and editing, about the perils of being a Christian on social media – with its built in tendencies towards default narcism. I’ll post it, somewhat ironically, when I can finally get it to a point where it doesn’t seem to all be about me.
The biography is an interesting, and fixed, part of who you are on Twitter – even if, as Kottke suggests, you are your last six tweets, the bio provides an interpretive framework for how your tweets are read and understood. It’s a big part of your personal brand – in that it shapes how people who don’t know you outside of Twitter perceive you.
So the Twitter bio presents the best, and worst, of this part of social media. This isn’t a post about the content of your feed – but the bio both frames how people perceive you, and provides some indication of what you’re going to post. You can make everything you post about Jesus, and ruin it with a bio that’s all about how great thou art – not how great he is.
Biographies and about pages are the distilled essence of your presence on social media, more than each individual tweet, or post. They’re designed for self-promotion. They’re the billboard that wins you new followers. Your sales pitch. If there’s ever a time to talk about yourself, in a flattering way, it’s the Twitter bio… and maybe this is a cultural thing – maybe my good, old-fashioned, Australian, tall poppy syndrome kicks in here – but if you have to blow your own trumpet, and beat your own drum, it’s not really a tune I’m all that interested in listening to, or a rhythm that gets me tapping my feet along…
It’s hard to be simultaneously “self-promoting,” in line with the expectations of the medium, and self-effacing, in line with the cross-shaped approach to self that Christians are called to adopt.
How do we take up our cross and follow Jesus in this space? How do we imitate Paul, who resolved to know nothing but Christ, getting rid of the eloquence that would focus attention on himself when his Corinthian audience, who couldn’t separate style from substance, forced him to… as he imitates Jesus?
This is one area where I think Mark Driscoll, channeling Luther, does a stellar job. Here’s his bio:
“A nobody trying to tell everybody about Somebody”
What I’ve found is that there are certain common elements to Twitter bios that I’d argue are essentially redundant. And a few elements, when individualised and freshened, that I find really appealing, and I’ll be trying to fit into my bio. I’ll do those first.
5 Elements of a Christian Twitter profile that I like
- It starts with Jesus. If Jesus isn’t defining who you are, and one of the things you want people to know about you – then why do I want to read about you?
- It humanises. It doesn’t just end with Jesus. That’d be boring – and the sort of pietism that, if reflected in your tweets, is a real turn off (I’m looking at you Piper). I like the idea that Twitter isn’t just about being in a Christian-to-Christian love-in. I like Twitter profiles that show me something of a person’s humanity (I’ll get to some short cut ways of doing this that annoy me below) – and acknowledges human limitations.
- It’s humble. This is related to the first two, and it’s a genre subverter. And I love people who pull this off in a bio, it often requires a bit of well thought out self-deprecation. It’s part of the reason I like Driscoll’s bio so much (even if the content of his social media presence can occasionally run counter to that).
- It uses humour appropriately. Generally this follows being humble, but it can also be a matter of what you choose to focus on, other than yourself.
- It gives some idea what sort of content you’ll be tweeting. This goes two ways – it’s a great tool for you, the tweeter, to give you some sort of editorial policy, but it also means if I follow you on the basis of a common interest you highlight in your bio, I’m not going to be inundated by pictures of your cat.
5 Elements of a Twitter Profile that scare me off
Those are the good. Here are the things that irk me…
- It’s all about you. Even if you’re sufficiently self-effacing, if you’re a Christian, and you’re not using this 160 characters to give some account of the hope that you have (even using the label “Christian” is better than nothing), then you’re wasting letters.
- It’s all about your idea of your qualities. Calling yourself a “leader” or a “genius,” or a “creative,” or anything better demonstrated than claimed – this stuff always reads, to me, a bit like the lame person who tries to give themselves a nickname to fit in somewhere. Nicknames come when you demonstrate that you fit in, or as part of the process. Leaders lead. They can’t just say “I’m a leader”… Creative people demonstrate creativity.
- You waste letters on disclaimers. There’s nothing more boring than reading “ideas my own” or “retweets are not endorsements” in your bio. Boring.
- You put faux-interesting expressions of humanity in your bio. It’s not ground breaking to tell people you love coffee, or your family (which is why I cut those bits). Nor, I would argue, is being “into coffee” all that interesting – especially because being “into coffee” is so relative. Do you drink instant four times an hour? (I’m guilty of this one – though I’d argue having a coffee blog means referring to coffee in my profile is indicative of the content I’m going to tweet). It’s another shortcut to interestingness to tell me that you like sports, and you support a particular team – I can’t believe how many people put that in their bio (I’m a Manly-Warringah Sea Eagles fan by the way… and a Man Utd fan). If that’s the tribe you want to claim some sort of allegiance to, then that’s fine.
- It’s full of doublespeak/weasel words. I read a bio about optimising such and such through creating synergies and blah blah blah. That’s exactly what I thought. Why would you waste 160 characters on words that either mean nothing, or could be explained in less letters in a way that isn’t just designed to make you look smarter than the other guys.
So. Are these the worst? Or am I missing something? And perhaps more importantly – how do you navigate the minefield that is the narcissism inherent in the system, and the humility inherent in recognising that you’re a broken human following the crucified king? Even posting something like this is fraught with the possibility of being a little self-indulgent, so what’s been helpful?
It’s beginning to sound a bit like Christmas…
Argh. Tim Allen is on my TV. He’s not Santa yet – but the transition from Grinch to all round good guy is beginning. It’s almost enough to send me in the opposite direction.
Anyway. Here’s a nice little Christmas tune, from Pentatonix, that five piece a cappella group who did that Gotye cover.
They’ve got a Christmas Carols album out on iTunes. Exciting if you like that sort of stuff. I guess. And certainly better than Tim Allen.