Tipping Nudge: Behavioural economics at work

I love the idea of the “nudge” – it’s pretty much the key to successful Facebook marketing. By the by.

Here’s a little picture of a nudge at work.


Image Credit: Tumblr

I read a fascinating book, not surprisingly titled Nudge that examines the use of such methods in public policy and daily life.

If only I could be bothered nudging people into commenting…

December 16, 2011

In Communication, Culture

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Comments

Daniel says:
December 16, 2011 at 9:30 am

I most often see nudges in the form of “Land Fill” bins next to recycling bins.

Pelle G. Hansen says:
December 17, 2011 at 5:22 pm

Sorry if double-posting – doesn’t seem that the Facebook commented was saved:

Well, you can nudge me to comment:) If you like to stayed tuned about nudging then the right place to look at is this blog solely concerned with nudging: http://inudgeyou.blogspot.com/

Also, I really like you’re tipping nudge. Can we use it for our blog?

Nathan Campbell says:
December 17, 2011 at 5:25 pm

Hi Pelle,

First comments go to moderation – not sure why the Facebook one didn’t work.

Feel free to use this – though I didn’t come up with it, just found it somewhere online.