Maddie is Nathan's little sister. She is quite brilliant. She currently studies Business at the Queensland University of Technology. She haunts Etsy and other online stores looking for things that satisfy her odd sense of humour.

Sweet Relief

“If people can change chocolate, they can change the world,” joked Miss Abraham. Well, i dont think it’s a joke, because i think changing chocolate for the better is changing the world and making it a better place. This quote came from a news article which was emailed to me at 7.50am from someone who knows the importance of chocolate. It’s about how Cadbury, mirroring Coke’s ‘New Coke/Coke Classic’ situation of the 1980s, has changed its recipe back to their old recipe. I had to write a blog about it:

1. because i loved old Cadbury.

2. because i had an awesome pun to use as the title and that’s what blogging is all about.

I disliked the new recipe and disliked Cadbury for making me eat it (at least they were generous enough to put it in smaller portions so the pain was short lived…). But this makes me love Cadbury again – they listened to the customer and the customer is (mostly) always right. Sure, its a little bit embarassing for them, and sure they’re still saying they substituted cocoa butter with palm oil for smoothness (and not cheapness), and they did downsize their products without downsizing the price, and they did sell rubbish products for a few months, but now they’re giving the customer what the customer wants and all will be forgotten (especially if they through in a couple more gorilla suits and kids with funny eyebrows, or maybe even a gorilla with funny eyebrows – now that would be advertising genius)

This time i let all the other customers fight cadbury on my behalf and things got changed. Seeing their efforts be rewarded makes me feel empowered. So, I have made a new (belated financial) year’s resolution – everytime i don’t like a product i am sending an email to customer services. Obviously it works. And even if the company don’t change the product back to how it was in the good old days, but if the company knows whats good for them they will know if they repond to my complaint i will love them more. So, I might at least get a cheque for $3.45 as a refund for my snakes alive complaint (they only have 2 blue snakes – not good enough!!!). And, any cheques received this year wont be cashed, they’ll be kept as trophies because for some reason that would be highly satisfying.

I’ll keep you posted.

What’s in a name?

Today in Brisbane it is 28 degrees. A warm winters day. This gets everyone thinking about global warming and melting icebergs and imminent world destruction.

I think instead of worrying about climate change and carbon emission schemes we could just rename winter Second-Summer. If we change peoples expectations about what type of weather patterns should be occuring at what time of year by renaming the season people will worry less about warm august days. These would be a very normal occurence in Second-Summer. It’s all about perception.

A name change is a very cost-effective technique as it would only mean a change in a few thousand advertising/marketing techniques (eg. winter warmers would need a change) and to the calendars which have ‘winter’ marked on the 1st day of june. If there’s one thing Adam Smith taught its man wants whats cheapest, and wants lots of it. Clearly this option is more economically viable than trying to get everyone to reduce their use of harmful chemicals and pollutants that are seemingly destroying earth as we know it.

Also on the topic of climate change, im not a full skeptic, but i do wonder…i was taught that if an ice cube melts in a cup of water the water level stays the same (the ice cube weighs the same as liquid). So, if the icebergs are melting, wont the water level stay the same…i dont understand rising sea-levels. But, i have not researched this at all and i am sure people smarter than me have.

Anyway, i’ll keep you posted.


i just wanted to share with you something i love. I love english words which have consecutive letters. I’m not sure why but there is something very nice about them especially writing them by hand. I also like words where one letter repeats a lot of times. Because of this love i have compiled a short story using as many of these words as i can in one sentence.

After much sleeplessness a committee of bookkeepers who were all addressees of the Mississippi region meet for an emergency meeting to discuss the suddenness of the need for theere to be less cheerlessness in their organisation, but because of some individual’s possessiveness their original keenness subsided and they left annoyed.

See, words with consecutive double letters are amazing, although sentences containing 14 of them are less impressive.

No they’re not.

As promised in my last post the following discussion is about a serious fashion crime that is being committed way too often.


Exceptions are made when you wear a dress or skirt over the top. Or are working out at the gym or you are a world champion at gym or bike riding or ice-skating – then you can wear leggings as pants but only whilst you compete.

That is all.


Yes. I spelt it twhighlight on purpose. That is because i want to highlight some issues i have with the twilight series. Firstly, I have only read book one, so these may not be as well informed as others will know. But i am not sure why a trashy teen with poor plot line and terrible character development has managed to become such a hit. And people who hint that this may be the modern day Romeo and Juliette should read Romeo and Juliette – shame on you all. Poor Shakespeare. Anyway, first of all, i take issue to a book where the only reason i have to like a guy is their stunning good looks. Secondly, this same guy is 90 something years old but likes a 17 year old girl. Thirdly, this guy only likes the girl because he cant read her mind. That is weird right? He has some power/control issues. Fourthly, this guy may not eat humans (hey I like that in a guy too), but i am not sure why it is good that he eats raw deer instead…attractive i think not. Fifth, so the teenagers fall in love. This takes about 7/8th of the book then right at the end evil vampires are added to be saved from…what odd plot development. Finally, moving to the movie now i would like to point out that Robert Pattinson is a person, not a vampire. He is actually an actor – they pretend to be other people. I cant understand why girls around the world have forgotten this concept of people acting characters, especially of the mythical variety. He cannot bite you and make you a vampire so please stop with the Bite Me Robert business, its an embarrassment to female-kind.

That is all.
I’ll keep you posted.
(my next post will be about leggings not being pants – another issue i would like to rant about).


Oh my goodness. I cant believe people read my small blog entry. I cant believe that people commented either. Both findings were pleasant suprises. I didnt really have an asnwer to my asian face mask remarks other than they are very smart, so will out live us all because they rate health over fashion.

My next question about the society we live in is why do smelly people on the bus not realise they smell? I am talking about people who clearly live in homes with showers and access to deoderants. I cant understand it.

Meal break Musings

Back by popular demand…so i was meant to write blogs here, but then i haven’t since the very first one. This is mostly because 1. I dont have time to write blogs. 2. I dont think people have time to read my blogs. Then with the marketing knowledge that i posses i thought about a solution to this problem – short blogs which i do have time to write in my lunch break, and that you have time to read during your lunch break. Not that i am assuming you would chose to use your precious 30 min meal break to come and read this. It should only take a couple of minutes, or less. It is really just going to be one sentence about something i’ve been muling over. 


Why is it that – it is only socially acceptable for Asians to wear facemasks in  public?

Hmmm…food for thought.

I’ll keep you posted (irregularly obviously!)


That’s right – we’ve finally got a spot for some quality blogs on this blog. Actually, thats unfair, i find Nath’s blog is quite entertaining and good for procrastinating (case in point – i have a law exam tomorrow). I fully support the promotion of baconny goodness (however, i’m sure bacon lip smakers are going down in sales since swine flu), all things ninja, and food, and nerdy nintendo stuff. Nath has that pretty well coverered. I intend to use my bleeching (blog leeching) for the greater goood. Exactly what that means will have to wait for another bleech as i need to go and do something more productive with my life. Anyway,
I’ll keep you posted…