Category: Communication

On the relationship between correlation and causation…

While Michael Bay’s cinematic success and the number of explosions in his movies probably do represent a causal link, such incredible examples of correlating data points in different sets aren’t always linked. As demonstrated by these graphs from Business Week.

Tumblrweed: Yelping with Cormac McCarthy

Yelp is an online review/recommendation/gripe service which has recently launched in Australia. Cormac McCarthy is a southern gothic novelist, famous for such works as The Road.

Allegedly, if Cormac McCarthy were to Yelp, it would look like this:

Urban Outfitters

Union Square – San Francisco, CA

Cormac M. | Author | Lost in the chaparral, NM

Three stars.

And they come there in great numbers shuffling into that mausoleum that was built for them like some monument to the slow death of their world and among those tokens and talismans of that faded empire they forage like scavengers their faces frozen in a rictus of worldweary their clothes preworn in some tropical factory and they shop and they hunt with dullbrown eyes through that cavalcade of false trinkets and those shrinkwrapped mockeries laying there in silent indictment and they reach out to touch those trite things and their faces are slack but in their gullets a scream lies stillborn for they are the kings and the queens reigning over the death of their people and the world is not theirs and never was and the suffering and the horrors are not their doing but the work of their bankrupt forbears and before them stretches an abyss beyond man’s imagining and within their lifetime the promise of a coming reckoning measured in blood and in pestilence and they shuffle through that store near paralytic and finally they take a metal thing with a feather on it and they buy that thing.

If only YouTube comments and other feedback 2.0 looked read like this, the internet would be a more bearable place.

Money Talks: A visual guide to the global cashflow

Sometimes XKCD pulls off something amazing.

Like this incredibly detailed picture of the global cashflow…

Click it for a big and impressively detailed version.

Mugabe and the Chicken Dictators

This Nandos ad* is probably the finest example of the power of the meme to get an advertisement to cross from the commercial break to program content. It is beautifully produced. Clever. And controversial enough that for a while it was dominating the news cycle in South Africa, and around the world.

The ad got media coverage because it’s against the law to criticise Mugabe in Zimbabwe, and it doesn’t name him, there’s plenty of wink-wink-nudge-nudge references to the dictators who have propped up his reign over the years. It is finger licking good…

I will eat Nandos to thank them for their delicious campaign, and their delicious chicken.

*This was a scheduled post that didn’t go out last week – I just found it in my post queue and I think the ad is too good not to have posted here.

Those Mormon ads, and how to kill a high profile media campaign…

I just saw the first Mormon ad to feature high profile league player, and grand final winner with the mighty Manly Warringah Sea Eagles, Will Hopoate. Sharp. They’re a great ad for Manly. And, like all the ads in this campaign, are visually appealing and tightly produced.

There was a higher profile League star than Hopoate – Dizzy Izzy Folau. Israel has been out of the spotlight in the last year because he made a big money switch to AFL. To a team that doesn’t exist yet.

Luckily the Mormons didn’t feature Israel in their ads. Because he recently turned his back on the cult, publicly, during this campaign.

And here’s what he had to say… and that, friends, is how to harpoon a campaign.

“I had a personal experience with the holy spirit touching my heart,” Folau told AAP.

“I’ve never felt that before while I was involved in the Mormon church – until I came to the AOG church and accepted Christ.

“It’s been an amazing experience for me personally and I know a lot of people on the outside have been saying stuff about why we left.

“And some people (are) assuming that we left because of money, and all that sort of stuff.

“I know for myself that it wasn’t.

“But I guess at the moment, the people on the outside don’t really know the main reason why we left.”

The 22-year-old instigated the change himself after researching the history of Mormonism, and said the move was easy to make.

Folau’s friends have been understanding and supportive for the most part, but he admits it has been hard on a few of them.

God will play a large role in Folau’s life as he attempts to secure a berth in the Giants’ side for their season opener against Sydney.

Chicken Dictators

Loving this Nandos ad. Thanks to Brother Mike for sharing on Facebook (and the entire internet). It’s nice to see a clever ad getting attention, gives me faith in the interwebs again…

The history of the English Language (in 10 minutes)

If you don’t want to read Bill Bryson’s excellent Mother Tongue… just watch this video.

#QantasLuxury: How to manage the fallout

This morning around 220 media outlets have covered the #qantasluxury debacle. It’s also certainly given social media and PR bloggers something to write about. If you buy the “all publicity is good publicity” line – then the campaign was a success.


Image Credit: @Kellulz, via The Australian

But you shouldn’t buy that line… because it’s dumb. The good thing about media coverage in traditional media outlets is that they’ll typically be interested in objectivity – which for them means getting both sides of the story (though in many of the cases below, this hasn’t happened).

Which means talking to Qantas. Which means that all publicity represents an opportunity to promote your brand.

A better phrasing of the rule is that “All publicity is only as good as you make it,” or “Good publicity promotes your brand.”

And while its possible that Qantas has strategically immolated itself on Twitter so that it can get this opportunity, that seems a little unlikely. Every story opens by bagging out the campaign. It wasn’t a well thought out move on the airline’s part.

Here’s a sampling of responses…

The Age – Qantas makes a hash of tweet campaign
The Age – Qantas Luxury – not having to face flak
The Australian (Media Blog) – Qantas Twitter Fiasco Launches Spoofs
Courier Mail – Qantas in First Class Twitter Fail
Courier Mail – Miffed passengers take tweet revenge
Reuters – Epic Fail for Qantas Twitter Competition
NineMSN (who clearly don’t understand apostrophes and words ending with s) – Qantas’s Epic PR Fail
The Hindustan Times – Qantas does a PR self goal dive
The Hong Kong Standard – Qantas spirals into PR infamy
The Mirror – UK – Qantas twitter hashtag campaign backfires as unhappy customers hijack it

The Reuters story is especially important, because it feeds content to newsrooms all over the globe – and that was bad for Qantas, because they haven’t got any comments from the airline. PR disaster management 101 is getting your messages across to the newswires.

What these stories are reporting is the tongue in cheek quip that Qantas fired back in response to the flood of responses – and while the quip kind of worked on Twitter, when it runs in a news story it just makes you look dumb. There’s a PR rule about never saying anything on camera you don’t want taken out of context… it works on social media too.

“But Qantas put on a brave face, taking to Twitter again to quip on Tuesday, “at this rate our #QantasLuxury competition is going to take years to judge.”

Or

“Qantas tried to laugh off the Twitter backlash later in the day, tweeting that it would take some time to judge the competition as the responses flooded in at a rate of 20 a minute.”

That doesn’t look like a company that is taking this crisis seriously.

But they are handling the fallout as best they can. When they get to speak that is… This line isn’t bad:

“A large number of our customers were disrupted and inconvenienced by the recent industrial action and fleet grounding. However, services have returned to normal and our customers can book flights with absolute confidence that they will not be disrupted by industrial action.”

That’s great. If they get that message, for free, into hundreds of stories it’s at least a silver lining.

Sadly it came after a few lines defending the campaign, and the prize… these aren’t great lines, because they show just how much Qantas doesn’t really get the whole social media thing, and gives a bit of insight into why this was botched… and a few media outlines are just running these quotes, not the paragraph above.

“We receive positive feedback from customers via social media about the Qantas premium inflight products. Over the past 12 months we have conducted a number of competitions for customers, fans and followers on our Twitter feed (@qantasairways), giving away these products,” the spokeswoman said.

“We launched the #qantasluxury competition as part of our ongoing social media strategy. The competition is giving away Qantas First Class pyjamas and amenity kits and a number of people have legitimately entered the competition.”

There’s no humility there. No acknowledgment that they got this massively wrong. Saying “a number” is the most deliberately vague statement ever issued, and at this point the positive entries in the competition are doubtless from professional competition enterers, or the families of Qantas board members.

Perhaps the funniest thing is that this move comes just two days after Qantas hired four full time social media people to manage the online fallout following the lockout.

#Qantasluxury how to botch a Twitter campaign

Wow. I don’t think any company has ever misread the public mood quite as badly as Qantas did today. Their social media people should probably have learned some sort of lesson from the Radike Samo fiasco back in August. That was a previous Twitter comp where they picked two white guys in blackface costumes as their winners – and the Twitterverse condemned them. Now, I have a little bit of sympathy there – because the white guys clearly weren’t racist – they simply loved a rugby player who happened to have a different coloured skin, so naturally, to dress up like him they painted their faces… anyway. It should have been a lesson to Qantas that Twitter campaigns need to be handled with care – or they can blow up, and create negative media attention.

The percentage of Australians who are active Twitter users, and who understand the medium, is quite small, compared to the percentage of Australians who still get their news via a mix of traditional media – ie the people who will read the stories about how badly Qantas screwed this campaign up. Apparently they’ve had more than 30,000 negative tweets in the last few weeks – this isn’t the way to fix it.

Seriously. What on earth were they thinking. Their brand is so incredibly unpopular right now, and the uncertainty about their strike stuff still hasn’t gone away, and they’re giving away luxury pyjamas?


The “offending item”… via @QantasAirways
That in itself is questionable. But to do it by asking for your company to trend on Twitter with a pretty spurious hash tag (let’s face it “luxury” isn’t going to be high on the list of Qantas word association game options right now) in the midst of one of the biggest brand meltdowns in Australian corporate history is playing with fire. And if you play with fire… well… you know…

This happens… and then the story becomes how badly you botched your marketing, as well as how badly you botch flying your planes.

When your CEO is being visually compared with Hitler, and thousands of people are laughing at you, and hundreds of thousands are reading about how bad your marketing is, your marketing campaign has failed.

The 13 types of movie poster

I was skeptical about this. As sceptical as I am about the spelling of the word skeptical. But then I checked all the movies available for viewing on my Apple TV.

And its pretty much true.

My favourite type…

The whole list, with samples, is here.

I would add a 14th though, but maybe it’s just my colourblindness kicking in… I think there’s a black/white/red combo (which this French site confirms).

Also. This is obviously an over-simplification. There are many other types – it is staggering how many fit these varieties though.

Words I hate that should never be used in any form of media…

I need to write this so that I can move on. If I had a therapist I’m sure they’d tell me this.

There are two words, well, three actually, but two phrases, that make my blood boil, my eyes bleed, my ears steam, and my hands beat furiously against whatever surface is nearby.

The first is a radio bugbear of mine. It’s a totally unnecessary, superfluous, tautologous, heap of annoying annoyingness. You know. It is horrible. It is completely redundant. You know. I’m listening to you talk, and if I know what you’re talking about there’s probably no reason to be talking. You know. From football players, to coaches, to chefs, to reporters, the “you know” rate, when you notice it, can be up to four or five a minute.

But that pales in comparison to my reality TV bugbear, the idea that as soon as you enter into a competition, with prize money, because you’re essentially a show pony, you are on a meaningful “journey”… the idea that you then must refer to your journey at every opportunity as a journey, while having the narrator talk about your journey, and the hosts asking you about your journey, is putting your audience through a journey. A journey of hackneyed, and cliched, writing of the highest order. Please stop. That is all. You know.

Minute Physics: Get in touch with your inner geek…

These are cool.

H/T to Kutz, who shared this pink light one a while ago.

The weight of the internet…

This video is doing the rounds – and I can see why. Because it is kind of interesting to know that all the 0s and 1s that make up the stuff we read on our screens actually weigh something. 50 grams, as a matter of fact.

Predictive Subtext: A writing assistant I’d actually like

Gary found this comic which pretty much would have circumvented 90% of discussion on last week’s worship post

From Dork Tower

Is meaning in the reading, or in the writing?

One of the interesting spin-offs of the great worship debate, both here, and elsewhere, is an argument about the use of words, and what gives words meaning.

There seem to be three approaches to language at play here, three ways of arguing about what language means…

1. The etymological approach – we can know what a word means based on what the word means, how it was developed, its origins, and if not that, at least by its dictionary definition.
2. The “reader decides” approach – a word means what a reader interprets it to mean. This is a bit post-modern. We all bring our own agendas to a text, and we interpret and use words accordingly. In a sense this argument, broadly understood, also incorporates the idea that usage dictates meaning. The way a word is commonly understood is the most legitimate, and in some cases, the only, way to interpret a word.
3. The “author decides” approach – a word is given meaning by the words around it. By the context. The genre. The implied or actual author, the implied reader (ie how the author wants the word to be read by his implied audience). This view sees the author’s intention as paramount in interpretation. A word means what the writer wants it to mean.

As a writer I like option 3. I think Shakespeare would agree. I think Christians with a high doctrine of inspiration of Scripture also have to be at least biased to that approach – while recognising that there are valid insights to be brought to the table by all three approaches. In fact, I think that each of these options, held as an extreme, produces logical fallacies.

The fallacy involved in the first is the “Etymological Fallacy” – it’s where we argue that language doesn’t change. We ignore the process of history and the expansion of definitions of words to include new things, or new concepts.

The fallacy involved in the second, or one of them, is the “illegitimate totality transfer” – a fallacy Don Carson identified where you bring in one meaning of a word and say that it’s the total meaning. This is also a problem that can occur with point 1, though we can also import our own personal preference for the meaning of a word into interpretation.

The third point doesn’t involve a fallacy that I’m familiar with – except that the writer can not reasonably expect the reader to know his/her brain. There must be a name for that fallacy. Anybody? It also seems that expecting a reasonable reader is also an unreasonable read of the world.

Fundamentally each approach above reads the text with an agenda – and the real question is whose agenda does a text serve? I’d say my bias is towards the third – because without a writer we don’t have a text in the first place. The text is the product of a writer’s intent, and it’s fair that we consider it in that framework. But, I think there are particular genres where that is, at best, ambiguous. While the experience of reading Shakespeare, and seeing what he wanted us to see, is rich and captures his artistry – it’s fair to say that his writing contains a fair degree of deliberate ambiguity – where he knows different readers are going to bring different agendas, or knowledge, to a text. It seems to me that the best writing does this. So Shrek, and the Simpsons, are examples from pop-culture where there are layers of meaning imbued in a text by the writer – acknowledging point 3. And puns regularly combine all three interpretive methods. Artistry does that.

Here are a couple of case studies – firstly – I used the words “old people” the other day as a bit of a rhetorical device, in apposition to the “angry young man”… the discussion on the post is informative because I basically failed to acknowledge the existence of points 1 or 2 – which meant what I thought, and intended, as art, wasn’t. But, I would suggest that most “exegetes” of my post failed to pay adequate heed to 3, ignoring both authorial intent, and context (on a blog, with a disclaimer).

Secondly, the worship debate itself – many of the arguments against using the word worship in a modern context commit either one of the two fallacies identified above, and, in my opinion, pay little regard to point three. Word studies are only really useful, in my opinion, for identifying the possible meaning of a word within its context – the meaning of the word is given by the way its used, it’s also a fallacy to say that a writer can’t create new meaning for a word through juxtaposing it with other ideas, or using it in a new context. That’s how language expands. It’s why the etymological fallacy is a fallacy. So with regards to worship – we’ve got the New Testament writers building on Old Testament traditions, and New Testament culture to create a paradigm by which the church could define itself and operate, under God. The original readers of the New Testament had different ideas of what the word “worship” might have meant to the ideas we import into it… the original authors of the New Testament had different ideas about what worship meant to their emperor-worshipping first century counterparts. Insisting on narrow etymological interpretations of a word pays no heed to the idea that the New Testament writers were artists, or creating something new, or good writers who drew pictures. And its weird to toss out words just because their definition has broadened, rather than just qualifying their meaning and trying to define them as the author intended.

Anyway. I’ll stop now.