Targeted ads miss the mark

The amount of information stored about us online – through Google and Facebook and their ilk is incredible. It’s meant to lead to brilliantly targeted advertising with content so compelling that clicking links is irresistible. I haven’t been one to click these links too much. Sometimes I do it in order to penalise the company – they have to pay per click.

Today Facebook tried to lure me to a site for “Liberal theologians” a celebration of liberal theology where fundamentalists don’t belong. Needless to say, I clicked. I feel like I have more in common with atheists than liberals – at least the atheists are logically consistent in their beliefs. 

I hope the guy behind that site thinks it’s money well spent. I can’t help but wondering why this guy is paying to advertise his blog on Facebook. 

I wonder if my generic “religious belief” was instead set to “intolerant fundamentalist Christian” what sort of ads would pop up? Probably not all those Christian dating service advertisements I’m inundated with. Surely those advertisers on Facebook should be targeting people listed as “single”.

Twitter

Does anybody out there use Twitter? I confess I am not seeing the point. It seems to be an acquired taste. I know it’s great for reporting news events in the US because it’s reached critical mass there… and our pollies have jumped on board. I have eight friends that I am following on Twitter – far short of the number of my friends on Facebook which seems to serve essentially the same purpose.

Maybe it’s just me. I also haven’t figured out exactly what I should be putting in my tweets – most of the other people’s I’ve read seem to be either obscure or mundane… if you do use it, and you want to follow me – here I am.

Audacity of hope

The market is down 1% so far today. And closed 4% down in the US. So much for the much hyped Obama effect. Just yesterday ABC Radio’s morning show was telling us the market would bounce the moment he was sworn in.

Update – it seems this image from the SMH changes in real time.

I have finally got an inbox wi…

I have finally got an inbox with no unread items. I may have cheated by marking all as read.

Weighty issue

Does that scenario look familiar to any of you girls out there? Well, now there’s a solution.

A toilet seat with built in scale. Designed to make girls feel good about their weight – but used to give guys bragging fodder regarding their weighty issue. Come on, admit it, you’ve always wondered how much that thing you just flushed weighed… or maybe that’s just me.

The best bits – 21/01/2009

Here’s what has excited me from the blogosphere today.

Shirt of the Day: Spoiler alert

Awesome shirt – guaranteed to earn you a punch in the face from an unhappy movie buff. Designed by Brit Olly Moss available on Threadless.

Youtube Tuesday: 8 bit Batman

If you’re anything like me you’ve been picturing the Dark Knight – a movie that broke new ground by employing imax cameras for standard cinema shooting – in 8 bit NES style. Or maybe not. This just goes to show that you probably should have been. 

It kind of makes me sad that nobody’s out there programming NES games still…

Board game keyboard key for bored

Tired of your old, boring keyboard? Spend all day dreaming about board games? Maybe you like long words using the letter q – like quixotic in the never ending hope you’ll come up with the goods next time you sit down for a friendly game of Scrabble. It’s worth 76 points according to this scrabble calculator. Now you’ll be able to figure it out using your keyboard without actually keying in a stroke…

I shared this Scrabble keyboard yesterday via a link – but text doesn’t do it justice. Here it is in the flesh.

How many points for xylophone?

How many points for xylophone?

White House Transition – Brick by Brick

Ah, lego meets politics. From here.

Things I use: Google Reader

Google Reader has had the most profound impact on the way I use the Internet. More profound than even switching to Firefox. Google Reader is an RSS reader. Like all google products (except advertising) it’s free of charge – and developed by the leading geeks in the field. It’s now incredibly rare for me to actually visit a website outside of my email, social networking and banking sites. Everything I want to read about comes delivered to my reader. 

Here are some stats describing my Google Reader use:

“From your 236 subscriptions, over the last 30 days you read 14,956 items, starred 77 items, shared 117 items, and emailed 0 items.”

10 Reasons to use Google Reader

1. Organise your browsing – my 236 subscriptions are split over 13 categories that I created. And I’m constantly refining my subscriptions – adding and subtracting feeds is as easy as clicking the orange rss icon on an interesting site, or selecting unsubscribe from a drop down menu in Reader.

2. Refine your browsing based on your history – the trends page I pulled those statistics from also allows you to unsubscribe at the click of a delete icon – telling you which feeds you’re most likely to skip in your daily browsing.

3. Getting started is easy – all you need is a Google Account. Google will recommend blogs to you on the basis of your interests – you can search for feeds, you can see what your google contacts subscribe to, you can see what other people who subscribe to the things you subscribe to subscribe to… the options are pretty much as limitless as the Internet itself.

4. Navigation is easy – my subscriptions are broken down into categories, navigating between articles, categories and sources is easy.

5. Finding old posts is easy – Have you ever wanted to find an old blog post you read that is now suddenly useful to you? Previously read items are archived for typically easy retrieval. You can even star your favourites for much easier ready referal – or email them to a friend who might be interested. 

6. Sharing your favourite posts is a breeze – Not only can you email posts to people they might interest, the inbuilt “Share” function places shared items on a standalone page with its own RSS feed, and items are visible to your “friends”  based on settings that you determine. Share items can be easily be incorporated into your blog, tumblr, Facebook, etc so that people can keep track of what you’ve found interesting or informative. You can share with a note to editorialise the item in question or to justify its place in your heart. 

7. It’s fast – you get right to the content of a page without all the hassle of loading it, clicking the “next button” or putting up with any of the inconveniences of visiting a site. 

8. Sync for offline reading – if you’re catching a flight, going on a road trip, or heading somewhere boring with no internet connection you can keep your reader addiction fed with offline mode. The fact that RSS feeds are pretty lightweight (particularly with pictures and embedded media removed) means syncing is quick and easy – and your starred items and things you’ve managed to get through will be updated when you make the switch back to online mode, meaning you’re not reading the same things twice. 

9. Keyboard shortcuts – moving between articles is as simple as hitting “j” to go forwards and “k” to go backwards – I think “j” will now be the key that wears out fastest on my computers. 

10. Embrace the future – RSS was heralded as the future of the internet when it was launched – I was sceptical of this claim to begin with, but thanks to discovering reader I can see where that claim was coming from. Most websites are putting their content out there as an RSS feed, the vast majority of blogs are on the bandwagon – why spend your time punching in URLs or clicking through your bookmarks when you can just visit them all in one place – and browse through posts chronologically – the default is for you to be reading the most recent material first. Which means everything you’re reading is new and exciting.

Things I use

I’ve been thinking about producing a couple of series of posts in a more didactic vein than my regular profiles of useless gadgets, my rants on general stupidity and my list of links of things I’ve read using Google Reader. 

So I’m planning some regular features – maybe weekly – on useful tools, software, blogs I subscribe to – things that might be helpful for my regular readers or mini tutorials that will be helpful for me to revisit at some stage in the future.

I’m also planning a bit of a series on coffee – on the essentials for making cafe quality (and that is a little bit of a lose description) coffee at home. You don’t need an extreme set up like mine, the basics are actually surprisingly cheap and easy. 

I’ll put these posts in their own category and probably link to them permanently from the side bar of this blog and will maybe even create stand alone pages at the top where you’ll currently see already existing pages on who I am, my coffee set up, and our New Zealand holiday.

Why am I telling you this? I don’t exactly know, I just thought it would be a good way to introduce what will possibly be something useful I can contribute to your life.

Keep the Customer Satisfied

You may think this post, with a nominal reference to a Paul Simon song, would be about our return home. Given that the opening lyrics are: 

“Gee but it’s great to be back home
Home is where I want to be
I’ve been on the road so long my friend
And if you came along I know you couldn’t disagree”

But it’s not. Today’s story is about our recent experiences with each end of the customer service spectrum. 

The good (it’s a long story)

Just prior to leaving Townsville we decided to buy a TV. We’d heard that prices were going to go up post Christmas and we’d been saving for an upgrade for a while.  We spent an evening price matching at various outlets in Townsville. We knew what we were looking for and we were quoted various prices roughly within the same $800 ballpark. Until we got to Dick Smith Powerhouse  – where we were quoted a figure of $650 for a Panasonic we’d seen elsewhere for $1000. We were pretty sure it was a good deal. But we wanted to check two more shops before confirming the purchase. We were told by another shop that this was below cost – and we should take it. Upon our return our friendly salesman went out the back to get the TV. He came back empty handed. The TV out the back was broken. He could only sell us the display model. I asked if we’d get a further discount. He said yes, he could sell it to us for a further $20 off – for $830. $830? But he’d just quoted us $650… no, the salesman couldn’t possibly give us that price. It was a mistake. $830 was still the best price we’d found on the unit in question – and we had decided we liked it. We got to the counter, and much to our surprise the salesman told the guy at the counter to sell it to us at $630. Hooray. At the last moment he went around the counter to check the details – and ammended the cost to $830. But I said this was the good. We reluctantly paid the $830 – having made noises about how we should have been given the $630 price – even though it was a mistake. The customer is always right. Right? 

Two days later I wrote used the Dick Smith website’s customer feedback page to write a letter. The basic format of a good complaint letter is some heartfelt praise for the company, the reason you chose to do business with them, a lengthy description of the circumstances, and a closing argument “I know you’re a company that prides itself on customer satisfaction… blah, blah blah…” and contact details. The letter worked. After Christmas I got a phone call from the store manager promising to refund the $200 on our return to Townsville. That happened today. So good on Dick Smith Powerhouse and their most excellent customer service. We now have a $630 TV that we are more than happy with – and they get a mention on the internet, unsolicited.   

The Bad

I mentioned the grumpy lady at Hanmer Horses in my review of our time at Hanmer Springs – she was not a great picture of customer service – but she was not the worst case we came across on our New Zealand adventure. The worst case predated our arrival in New Zealand – and carried through to our travelling companion’s (another gratuitous Paul Simon reference) departure. Cancellation fees can be a legitimate way for a business to recoup lost earnings, a protection for operators against unscrupilous bookings designed to hurt the bottom line, they can be a tax on stupidity, or they can be extortionate revenue raising. Cancellations are the bane of tourism businesses. I know this. Robyn and I both booked accommodation through the same company in the same town on the same night – and they graciously waived the cancellation fee for us. $30 they could by rights have held onto. For that, Alpine Holiday Homes can have a free link. And a hearty recommendation as a cheap, good quality accommodation option in Hanmer Springs. But this is “the bad” – the Interislander Ferry has a monopoly on travel between the North and South Islands of New Zealand – unless you want to fly. The Interislander also demands a 50% cancellation fee on any of their bottom end bookings. Sure, it’s there in the terms and conditions, but that shouldn’t rule out compassion – particularly if you want to maintain a reputation as customer focused. That 50% figure comes regardless of notice – and regardless of the fact that they will operate cancellations notwithstanding. This is an example of extortion. We learned the hard way. Robyn’s sister booked us on to the boat thinking that we would be accompanying them to the North Island as they departed. We were planning to continue circumnavigating the south. We notified the Interislander service by email as soon as we realised a mistake had been made. A month prior to their departure. We received no reply. We had to call them three days before to check that the cancellation had been made. It hadn’t. They gave no quarter. Showed no compassion. And whacked us with a $65 fee for what essentially was an innocent mistake. That was poor. Dreadful service – and a dreadful way to handle customer emails. Even a cursory response to acknowledge the email had been received but ignored because of heavy email traffic would have been nice. A standard autoreply. But no. So they earn a terrible review here. I hope lots of people google the Interislander and find their way here. The interislander ferry is evil.

The Ugly

This is not a first hand experience – unlike the others. This is a case of terrible practice using the user generated content phenomona. I linked to the initial story using my google reader shared items post yesterday. Belkin. Maker of modems, routers and other technowizardry, has been caught trying to solicit 5/5 reviews from users on Amazon. Amazon has a service called Mechanical Turk – a chance for human users to be paid to do pseudo robotic tasks too simple for computers to manage. Collate articles on a topic, summarise an article etc… you can earn Amazon credit – or get paid cash. Not only did Belkin want reviewers to write perfect reviews, in perfect English, they wanted them to pan other reviewers who had been less than flattering of the product. Worse still, Belkin got caught. Now everybody knows what a flagrant disregard they have for customer feedback and customer satisfaction. That’s ugly.

I’m (not) in London still

Facebook hacking has now received some mainstream attention with this ninemsn article alerting people to the rampant hacking craze. It seems the hackers will have to come up with a new sob story now that being stuck in London has gone public.

I only wish I’d thought to use this clever Waifs heading during the saga…

Slow news day

You know journalists are scraping the bottom of the barrel when this is news.

“…The Onkaparinga Hills man had been taking photos of local birds just before dark last Thursday, January 15, when he made the “horrible find” at a car park near Piggott Range Rd.

I saw it tied to the door handle and it was bound up quite severely with its legs crushed up against its body so it couldn’t move – I thought it was dead,” Mr Cook, 54, said.”

It sounds dramatic. It would be if it was person. Or a dog. Or even a cat. But no. This was the offensive item…

What a lucky coincidence that the victim (not the lizard, the car’s owner) was a photographer… We can all now share the pain he felt by witnessing the troubled lizard second hand.

The poor victim is obviously a master of overstatement, read the rest of his dramatic reaction below…

“I couldn’t get the tape off so I had to take it home and use scissors to free it.’’

He said the “tedious task’’ of freeing the lizard was made harder by its delicate feet and toes but he managed to release it back into the bush the next day, missing only a few scales from its back.

“It’s just disgusting, I worked for the RSPCA for 10 years as a rescue officer and I’ve been volunteering for the last six years at a farm that takes in local fauna so I’ve got a soft spot for all living animals,’’ he said.

“What a terrible way for the creature to die if I had not tended to it as soon as possible.’’

Mr Cook said the car parks around Onkaparinga Gorge were often the target of vandals and thieves, who dumped rubbish or stolen cars and did burnouts and wheelies.

“I’m not game to go up there anymore, it’s hard to go on bushwalks without the fear of something happening to your car,’’ Mr Cook said.”