Category: Christianity

What’s wrong with this picture? A stupid “gay marriage” flow chart coming soon to a Facebook wall near you

Gay Marriage Flowchart

While I’ve argued elsewhere that perhaps in a democracy which we recognise is secular, if we think the government should be allowing individuals relative freedom to define their own identity, we could possibly curtail the debate entirely by just selecting the “no” option here, I have real problems with the way this flow chart characterises legitimate arguments that Christians bring to the debate and turns the focus “in house.”

Notice one of the questions is “shall modern-day churches live by all of Paul’s values”… and then the conclusion to answering yes to that question is that such a response is a “sexist, chauvinistic, judgmental, and xenophobic lifestyle” and then there’s some throw away line about culture moving on.

It’s fair to say that while I don’t like Christians being nasty to homosexuals, I also have problems with Christianity being misrepresented like this.

I just want to make it clear – I don’t think the “so you still think homosexuality is sinful?” To which I answer “yes,” necessarily leads to the conclusion “therefore gays shouldn’t be allowed to marry.” So I don’t think I’m the target market for this flowchart.

I also want to acknowledge, from the outset, that the church has been unhelpful on this topic in a couple of ways:
1. Homosexual attraction is not, in any meaningful sense, a “choice” in the vast majority of cases (I would suggest it’s the product of both one’s environment (nurture),and biology (nature), (I think predominantly nurture, but I don’t necessarily think there’s anything preventing a “gay gene” existing – and a person does not choose their environment when that shaping is happening).
2. The church has consistently been bad on this issue, particularly in the last thirty years, when treating it as some “special sin” – the only thing special about homosexuality is that there’s a proactive move to not define it as a sin at all. But we Christians have been hateful, bigoted, oppressive, and intolerant. And I’m sorry about that.

However, that a behaviour is natural is no argument for its inherent value. This is called the naturalistic or is/ought fallacy, and it also doesn’t work with Christianity and the doctrine of man’s natural inclination to sin.

If you’re a non-Christian reading this – please keep this in mind. I’m not discussing this to support the anti-gay marriage campaign, I’m not saying this because I think homosexuals who aren’t Christians need to be stoned, legislated against, persecuted, or even forced to give up their loving relationships – I’d much rather you, and they, meet Jesus, and reconsider what “identity” actually is, and whether sexuality should be the foundation of human identity in the first place. What I am interested in doing is correcting the misconceptions about Christianity this chart perpetuates, because I think it gets in the way of people meeting Jesus. And it does a disservice to the important discussion of sexuality, homosexuality, and marriage, that is still happening in Australia.

So lets take a look at the arguments here…

We’ll work from left to right…

Jesus and marriage

While a direct statement like “homosexuality is wrong” would have been really convenient for this debate, some 1,980 years after the fact, there were plenty of other things Jesus didn’t directly speak against. This is an incredibly odd category to bring to Christian ethics. Jesus wasn’t really on about moral proclamation in the way this box assumes. He spoke about morals, but his major moral sermons, like the Sermon on the Mount, don’t leave much scope for assuming Jesus was interested in doing away with the moral law of Israel, if anything he intensifies them (or explains how the way they were operating was a long way from the picture of holiness the law was designed to create). I can’t, off the top of my head, or with a couple of quick word searches, find any passages where Jesus forbids building idols – the second commandment – but there aren’t a lot of people out there arguing that this is a reason for idol worship. And this was a major issue for the early church (see, for example, Acts 15, and Paul’s instructions to flee from idols (1 Cor 5:11, 6:9–10, 10:7, 10:14, Gal 5:19–21, Eph 5:5, Col 3:5)).

What Jesus did do was, whenever the issue of sexuality came up in his teaching, affirm an Old Testament position on marriage, based on creation, in Matthew 19:

Some Pharisees came to him to test him. They asked, “Is it lawful for a man to divorce his wife for any and every reason?”

“Haven’t you read,” he replied, “that at the beginning the Creator ‘made them male and female,’and said, ‘For this reason a man will leave his father and mother and be united to his wife, and the two will become one flesh’? So they are no longer two, but one flesh. Therefore what God has joined together, let no one separate.”

So, in the Sermon on the Mount (Matt 5), on adultery, it doesn’t occur to him to use gender neutral terminology, as if anything goes…

27 “You have heard that it was said, ‘You shall not commit adultery.’ 28 But I tell you that anyone who looks at a woman lustfully has already committed adultery with her in his heart.

This isn’t a great argument – it’s sort of a modified argument from silence. But then this “box” is an argument from silence, and I’d say the onus is on the author of the flow chart to demonstrate why their argument is most logical in the face of the facts that Jesus was a Jew, who consistently upheld the Old Testament.

There is a sense where much of the subsequent argument in this post (this box, and subsequent boxes) relies on understanding that Jesus fulfilled the law in a way (I’d say by keeping it perfectly) that meant its incredibly difficult standard of morality is not what saves God’s people, and thus certain aspects (like the food laws) don’t continue… This doesn’t actually mean the law is of no value for determining what is right and wrong behaviour. There aren’t many Christians who would argue that the Old Testament isn’t in some way useful for Christian ethics. In fact, Paul seems to suggest the law continues to play a role in making us aware of sin in Romans 7.

But now, by dying to what once bound us, we have been released from the law so that we serve in the new way of the Spirit, and not in the old way of the written code.

What shall we say, then? Is the law sinful? Certainly not! Nevertheless, I would not have known what sin was had it not been for the law. For I would not have known what coveting really was if the law had not said, “You shall not covet.”

This is a good post that deals with this question in a bit more detail. On to the next box…

The Old Testament

This is an interesting argument. I have some sympathy with the point it tries to make – it is hard to figure out why we’re ok with pork, but not ok with homosexuality. Most of this, for me, hangs on how Jesus fulfils the law, and a lot of the answer to that is pretty clear in the pages of the New Testament, it’s not exactly silent on the relationship between the Old Testament and Christian living, given that this was the big issue Jewish and gentile Christians were grappling with in the early church.

The Old Testament is pretty clear (Leviticus 18:22, 20:13). If this was all the Bible said anywhere then you could try to make a pretty weak case (if you buy into the tripartite moral/civic/ceremonial division of the Old Testament law) that somehow this isn’t a moral issue but a purity law that was symbolically meant to distinguish Israel from the nations. Personally I don’t think there’s a good reason to operate with that sort of distinction, it seems a bit arbitrary. It’s important to point out that Christians are not often Jews, we’re typically gentiles, so the law in the Old Testament doesn’t really have a function for us beyond pointing us to Jesus and explaining something about God. I think the best answer to why these particular passages are still valid for Christians is that when the early church sits down to figure out what expectations of the Old Testament carry through for the church (a mix of Jews and Gentiles), they come to this conclusion (in Acts 15)…

19 “It is my judgment, therefore, that we should not make it difficult for the Gentiles who are turning to God. 20 Instead we should write to them, telling them to abstain from food polluted by idols, from sexual immorality, from the meat of strangled animals and from blood.
It’s pretty clear that those passages in Leviticus think homosexuality is sexually immoral, and pretty clear that the NT writers treat it the same way… but that’s the next box.

The New Testament

First of all, this whole “the Bible might have said homosexuality but it meant something different” argument is kind of bizarre. A guy named Richard Hays wrote a book called The Moral Vision of the New Testament which considers this argument (ie the one in the box) by looking at the words that Paul, a Jew, might have been familiar with, to figure out what he meant. He says (page 382) that the Greek words describing homosexual acts in 1 Corinthians 6 are “almost certainly” derived from Leviticus, and that the words were common in Rabbinic texts describing homosexual activity.

The first part of this box is at best a hotly debated minority position produced by people with an agenda to undermine the most basic understanding of the text. I’d say it’s much clearer that the New Testament views homosexuality as negatively as the Old. Especially Paul. But Peter thought Paul’s writing carried the authority of Scripture (2 Peter 3:16). So dismiss one, and you’ve essentially got to dismiss them all – especially given the Jerusalem Council’s decision in Acts 15.

The second part of this box, which essentially acknowledges our conclusion here, which dismisses Paul because he said women should be silent is confusing two issues, and is what some might call a genetic fallacy that suggests this position is bad because it comes from Paul (essentially this is a poisoning the well fallacy too), an ad hominem fallacy that suggests Paul is “sexist, chauvinist, and judgmental” so shouldn’t be listened to, an appeal to emotion fallacy that says because something else Paul does is considered bad and makes people angry – everything he does must be bad, a false cause fallacy, a strawman fallacy that links the two issues as though they are one simply because they are both culturally out of fashion.

It should be clear that my answer to “shall modern day churches live by all of Paul’s values” is a resounding yes. By making the statement “values” not “commands” this would even give wiggle room if you could argue for some principle underpinning some of his commands that is the binding part (like what is the deal with head coverings in church?). Paul’s values were thoroughly loving, thoroughly interested in winning people to Christ despite their natural rejection of him, and thoroughly concerned for others. Sometimes that means telling other people that their natural desires are wrong.

In conclusion – the argument is inherently bad – but it does at least attempt to make a point (ie Paul is out of date and we shouldn’t listen to him). Assuming, for a moment, that there is merit to the argument regarding the language used in 1 Cor 6, and assuming that Paul’s views on women are archaic (for the sake of argument, I don’t think they’ve really grappled with what’s going on in Corinth that Paul is addressing here), this still doesn’t actually deal with the substance of Paul’s argument, particularly in Romans. His argument in Corinthians is that Christians shouldn’t be like the people around them, and should be changed from the types of people they used to be. This is primarily a pastoral approach to the question. His argument in Romans 1 is that homosexuality is a result of what happens to human nature when we reject God. When we overturn the created order – Paul’s problem with homosexuality (explicitly) is the same as the Jesus’ implicit problem outlined above – God made man and woman to be sexually compatible. Which is interesting, because it’s the next box…

Adam and Eve v Adam and Steve

The argument from nature/creation is an interesting one – it risks running the same is/ought fallacy as the argument that homosexual attraction is essentially “natural” in that it isn’t a choice. This comes down to a theological account, or perhaps a philosophical account, of what being human is, and what nature is.

If you believe there’s a creator (God), who made a good world (which the Bible says he did), which was then broken by sin so that what is “natural” now is not what was intended then (which many Christians believe is the case), then arguments from what “was” before the fall, are more theologically compelling for Christians than arguments from what “is” now. It’s a was/ought thing. So because God created man and woman for relationship, before the fall, we can say this is the ideal. It helps that both Jesus and Paul, two pretty influential figures in Christianity, reaffirm this truth and its relationship to sexuality.

Overpopulation seems a strange place to go next. The argument that people should be gay because we don’t need more children (implicit in that box) is kind of a weird approach to the development of homosexual attractions that bears no resemblance to how psychologists think that actually happens. People aren’t condemning (necessarily) homosexuality because it can’t fulfil the mandate to be fruitful and multiply, the condemnation rests a step earlier, homosexuality is against the created order because God created man and woman – marriage isn’t about children, though raising children should happen in marriage. If you tow that line you end up ruling out marriage for elderly or infertile couples – and that’s dumb.

The argument from creation is one of the most legitimate arguments from a Christian perspective – not only because it’s there from the beginning, but because it’s where other people go (I suspect you could make the case that Leviticus bases its prohibition on the same thing). This box also seems to be contradicted by the flowchart author’s willingness to see Jesus as an authority in box 1. If Jesus is an authority, then this argument has merit when it comes to marriage.

The Bible’s Definition of Marriage

This one is interesting. While the Bible contains descriptions of polygamous marriage, and laws regarding the other types of relationships listed, descriptions aren’t prescriptions. You can’t argue from laws regarding what Israel was to do in the process of conquering its neighbours, that the ideal behaviour is to marry a female prisoner-of-war. Laws exist, in any culture, to tell you what happens when things aren’t ideal. Law isn’t ethics.

You can’t even argue from characters like Jacob, David, and Solomon, that polygamy was the “Biblical definition” of marriage, in fact at least in Solomon’s case it was a big problem. Just because something happens in the narrative bits of the Bible doesn’t mean it is being affirmed. A plain reading of the whole storyline of Israel makes that pretty clear.

It’s also fair to say that if you follow the whole storyline of the Bible, as something that unfolds chronologically, the Bible does define marriage as between one man and one woman (see what Jesus said).

The biggest problem with this flowchart is that it has a broken model of interpreting the Bible. There aren’t many people who don’t think that the arrival of Jesus in the New Testament was a significant moment that changed the way the Old Testament should be read.

The Old Testament exists to provide a backstory for Jesus.

You can’t just rip bits out of the OT and say “the Bible says” without qualifying that statement by considering how that part applies to Jesus and applies to us, just as you can’t say the movie Titanic says “the Titanic sailed safely on its maiden journey,” because you caught the middle but not the end, and stick with that as your account of the maiden journey. That’s dumb.

I wrote a pretty big ethics essay, essentially on why these boxes are wrong, you can read that if you want another few thousand words to add to this one.

That is all.

Buy coffee, help Tanzanians meet Jesus at uni

Pairing up coffee with good causes is something I like to do from time to time. A few years ago we used Indian coffee to help Dave raise money for clean Indian drinking water, last year we used coffee to buy beehives and grain through Tear’s Really Useful Gift catalogue, and now, you can buy some delicious Tanzanian coffee – a premium kind of coffee (it’s more expensive) – to help partner with Arthur, Tamie and Elliot as they head to Tanzania.

You’ll even get a magnet!

I have about 12kg of Tanzanian coffee up my sleeve, and would love to roast it all as part of this little initiative. So keep reading – and then buy up at the end – you can use Paypal, or, if you’d prefer, contact me by email to order some and pay via bank deposit.

I will be mailing this coffee out a little differently – I’m planning to send it on Mondays or Fridays (my days off) – so order close to one of those days if you want it fresh.

Here’s some more about the project – you’ll find this content duplicated on a dedicated page – and the Tanzanian coffee order form will sit where the old fashioned order form sits in the sidebar for as long as I’ve got coffee left to sell.

Help Tanzania Meet Jesus

The Davises

Arthur, Tamie, and Elliot, are heading to Tanzania next year aiming to introduce a generation of Tanzanian leaders to Jesus. You can purchase some delicious coffee to help them out, and to get better informed about what’s going down in Tanzania, and what they plan to do there.

They’ve renamed their blog, what was Cyberpunk + Blue Twin is now meetjesusatuni.com, and they have a Facebook page that I highly encourage you to like so that you can follow along on their exodus (most people would use the word journey here. But that’s so cliched).

They’re raising support – and I’d encourage you to get on board, especially if you’ve benefited from the wisdom they’ve shared via their blog over the years.

Here’s a little video, because lets face it, at 25 frames per second, a 3 minute picture is worth 4.5 million words (that’s 180x25x1000).

So. That’s all well and good. But I’ve lured you here using coffee, and now you’re wondering what’s the go with that.

Let me tell you.

Tanzania is home to some pretty special coffees – especially from the Blackburn Estate (here’s Cup Coffee’s tasting notes for Clouds) – we’ve got 10kg of Tanzanian coffee from this estate – in two lots – “Clouds of August” and “Pick of the Harvest” that we’re going to offer as a way to support Arthur, Tamie, and Elliot. We’re not looking to raise a huge amount of money – probably just enough to cover their postage costs for a year, or something like that. But here’s the deal. This coffee is a premium variety. It costs about double what I’d normally pay for green beans. So that’s why this little project is a bit more in line with the prices you’d normally pay for small batches of roasted coffee.

When you buy these beans you’ll get a little bit more info on Tanzania, some tasting notes, and a magnet to remind you to pray for Arthur, Tamie and Elliot as they prepare for life in Africa.

Here are some tasting notes for each lot (from Ministry Grounds).

Clouds of August

A bright, sugary and lively coffee with nice peach acidity, notes of red apple and cocoa. A beautiful mandarin balance.

Pick of the Harvest

A complex and layered coffee with a buttery mouthfeel and notes of plums and red fruit.

Here’s the Order Form – which you’ll also find in the sidebar of the home page.








Amount and Delivery Method
Variety












I don’t know why the spaces are so big in this order form. Sorry about that.

Book spine poetry (and theology)

So ages and ages ago, Ali tagged me in a meme. I liked the meme. I wanted to participate. And then Andrew participated, and one thing led to another…

I made some poems, that felt a little more like prose. I’ll write out the titles below each picture so that you

Like this attempt to capture the Zombie Apocalypse.

Revelation Unravelled
An Outbreak Of Darkness
Gridlock
The Summons
Newspaper Blackout
To The Burning City
World War Z
A Furious Hunger
Serious Eats
Backyard Ballistics
One Last Kill

And these…

The Hollow Chocolate Bunnies Of The Apocalypse
Meltdown
A Furious Hunger
Help Lord The Devil Wants Me Fat

How To Be A Man
The Idiot
The Big Idea
Absinthe And Flamethrowers
Fools Die

How To Have A No. 1 Hit Single
Songs Of The Humpback Whale
An Outbreak Of Darkness
Backwards Masking Unmasked
The Whole Truth

Just Do Something
One Day At A Time
Jogging With Jesus
Run Baby Run
Slim For Him

And then I made some theology. This is pretty much the narrative arc of the whole Bible, though it’s also a summary of Genesis and then the solution to the problem of Genesis…

How To Read Genesis
What Is History?
The Origin Of The Species
Utopia
Picture Perfect
Calls To Worship
The Tipping Point
Help Lord, The Devil Wants Me Fat
Adams v God
Weasel Words
The Collaborator
Cry, The Beloved Country
Requiem
The Promise Of The Future

Deliver Us from Evil
Emperor: The Death of Kings
Divine Justice
The Great Exchange
Paradise City
This Other Eden

Introducing: Dave Bailey’s Blog

My friend, colleague, and personal Yoda, Dave Bailey, has a new blog. Well. It’s the resurrection of an old blog.

This is an artist’s rendition of Dave’s face. It’s the closest we could get, because he is very shy.

He’s kept at it for about three weeks longer than he did last time, and there’s some gold there. Including these reflections from a recent visit to Hillsong.

Why don’t we think about non-verbal communication when we’re singing in church?

In October last year, I stirred up a bit of a hornets nest when I wrote something that was admittedly deliberately provocative about “worship” and “music in church gatherings.”

I’ve probably nuanced what I would say about “worship” since then – I think, and this is a working definition, that “worship is the sacrificial use of the gifts God has given you to glorify him by loving and serving him, and one another, and pointing people to Jesus.” I think that best accounts for Romans 12, and Paul’s approach to ministry and spiritual gifts, particularly in Corinthians.

I’m pretty convinced by the argument that singing in our gatherings is part of “word ministry” – it is designed to both express something about our faith in Jesus, express something vertically in terms of vocalising our praise to God, and express something horizontally in terms of encouraging our brothers and sisters as we sing together, and highlighting something for the non-Christian in the midst of our gathering (ala 1 Cor 14:22-25).

Singing is communication. Singing is word ministry. And laying aside all debates about the charismatic movement and whether flaying your arms around, or at least moving, is biblically mandated (or rather, warranted, ala what Bob Kauflin dealt with when he spoke in Brisbane last year), I think we I’d at least argue we’re doing this communication part badly… or at least not communicating as fully as we could be… if we adopt the dour posture common in the reformed evangelical (Presbyterian) circles that I move in.

Here’s why.


Image Credit: The Speaker’s Practice

Most communications experts and consultants I’ve dealt with over the years – from uni lecturers during my undergrad degree, to consultants we hired in the workplace, to preaching lecturers at college – stress the importance of things other than words when we are speaking. Things we call “non verbal communication.”

The number in the pie chart above seems pretty arbitrary – I’ve heard it said that non-verbal communication can account for up to 85% of what we communicate, or how effectively we communicate it, when we speak. That’s what these guys claim.

They also claim that 90% of the emotional work is carried by non-verbals.

If this stat is true then it plays into another aspect of communication – particularly when it comes to the fine art of persuasion. And if communication is not “persuasive” in some sense, if you’re just preaching to the choir – literally – when you sing, and you’re not trying to reinforce or hammer home something using music as a teaching tool, then I’d argue that it’s not really a particularly useful form of Christian encouragement, and you’re not really treating music as word ministry.

Persuasion, since Aristotle (and later, my favourite, Cicero), has been divied up into categories of pathos (emotion), ethos (character), and logos (content) – here’s a run down from another public speaking site I found via google. And a little diagram – I’d argue from the stat above, even if its inaccurate, that pathos includes convincing non-verbals…


Image Credit: Visual Books Project

In my experience of my circles our approach to music heavily invests in the logos element of our music, treats music as a ministry that requires a certain character test for members of the band (ethos), and maintains a deep suspicion of pathos because it’s largely, especially in the absence of the other two elements, where manipulation goes down.

I’ve written something about manipulation and persuasion before. And personally I am deeply, and culturally, suspicious of any attempts to manipulate the way I think with bells and smells, ritual, minor falls and major lifts, or any little tools that bands might use – like clapping.

I’m not suggesting working our way through this chart until you find something that resonates with you.

Image Credit: TimHawkins.net (get the T-Shirt)

But I don’t think this suspicion is the answer – and I think its stymying our ability to communicate the gospel clearly in everything we do when we gather. I’m trying to figure out what being mindful of what I’m communicating non-verbally when I sing looks like.

Good persuasion, following Cicero, means starting with character, and then tying logos and pathos together under that rubric. I think Paul takes Cicero’s ball and runs with it in his letters to the Corinthians (my Corinthians essay) – arguing that the character test for Christian ministry is being sacrificially cross shaped in how they do life, and especially how they gather… and I think, if emotion is carried by non verbal communication, and assuming we’ve got issues of ethos and logos right in our singing, then we need to be thinking about how we do pathos well with our non-verbals when we use singing to communicate the gospel. In a way that is sacrificial and meets the definition of worship I floated above.

The call then, is for us to be genuinely authentic when we’re singing together, rather than faking authenticity, pretending to be bought in to the emotional stuff, because we want to communicate something. There are heaps of people, particularly in our culture, who are just like me – suspicious of overtly emotional stuff, wary of manipulation through an increasing sensitivity to the tricks of advertisers, spin doctors, and other charlatans – so we can’t do the pathos, or even the logos, right, without getting the ethos right first. But nor can we be so scared of this stuff that we avoid pathos all together – because a lack of emotional buy in amounts to an insincere and inauthentic approach to persuasion, and also fails at communicating as effectively as possible.

It’s traditional for posts about doing non-verbal stuff while you’re singing to say the Christian thing to do is to be sensitive to the people around you and not do stuff that will distract or offend them – which if worship is sacrificial service of others as well as of God – goes without saying.

The questions then are – if singing forms part of our word ministry – if it’s communication – how do we communicate our thankfulness to God using the means of communication that he has given us,* how do we best use these means to encourage each other about the power of the gospel in our lives as we sing, and how do we use them to communicate the gospel to outsiders?

Interestingly, as a bit of a throwaway, this book chapter on gestures in communication, suggests that gestures are particularly helpful for overcoming a communication divide (from p 21) – I’m not going to hang the whole thesis of this post off this, but I wonder if seeing some familiar gestures in response to music (like the stuff you might see at a concert), rather than a room of dour people, may overcome some of the gaps between the inevitable Christian jingo and vocabulary some of our songs contain, and make the experience of corporate singing a little less weird – rather than more weird, though you could equally run with this point to justify interpretive dance… this book chapter also suggests we’re generally reliably able to spot people who are performing “rehearsed” gestures, rather than spontaneous.

I don’t think the answer is looking something like this…

* I’m trying to be careful here not to suggest a non-Biblical requirement where we must make gestures as we sing – I think the expression of the vertical aspect of our singing has significance for its effectiveness horizontally as a means of encouragement and communicating the gospel.

New Third Eagle Romney Song

I’ll admit I haven’t watched this yet. But it hit the airwaves… well, YouTube, yesterday. And I did not want you to be ignorant of these things.

Introducing John Daker

John Daker is available for your next church musical event.

Here is a subtitled and animated version.

How churches use Social Media

It shouldn’t surprise you that I think churches should be using social media, and the ones who do use social media should be doing it better. Mostly because I think we should be going to where people are communicating and communicating the gospel to people (because I think that’s what Paul models in Acts 17 in Athens, and because I think it’s part of “always being prepared to give an account” ala Colossians 4).

It doesn’t surprise me that the churches that are using social media think that it helps them reach people, which seems to be the implication of this infographic from an American survey that was featured on Mashable yesterday.

Here are some resources for using Social Media for ministry, or thinking about Social Media.

Bromance rekindled: Anderson Cooper and William Tapley (a.k.a 3rd Eagle of the Apocalypse, a.k.a Co-prophet of the End Times)

So William Tapley’s horrible Romney song earned him a place on Anderson Cooper’s ridiculist.

Here’s Cooper putting him on the list.

Here’s Tapley’s response.

Fun times.

Third Eagle sings for Romney

The running water is back. The wacky rhymes are back. The obscure metre and bad midi sounds are back. Third Eagle is back.

I love that he ends with two thumbs up.

The building blocks of the Reformation: Luther in Lego

This Flickr set of Reformation images reconstructed using Lego comes a semester too late for me… but given that I think Luther was all for communicating truth using every available medium, I reckon he’d love this.

Book Review: Smart Business, Social Business, and its implications for ministry

Smart Business, Social Business is the most technical of the three books I read during our holiday. It’s not for everybody. Where the other two were “vibe” based, and supplied principles, this is stats and numbers driven. Where the other two were conversational in tone, this is didactic, and assumes a degree of familiarity with some business and marketing terminology.

Out of the 85 percent of people who want companies to be present in social media:

  • 34 percent want companies to actively interact with them.
  • 51 percent want companies to interact with them as needed or by request.
  • 8 percent think companies should be only passively involved in social media.
  • 7 percent think companies shouldn’t be involved at all.

The data is clear. Consumers want to have conversations with companies they care about. They don’t want to engage with corporate entities or logos, either—they want real, live human interaction and two-way dialogue with employees. And this can only be achieved with another person.

“One of the worst things any company can do is create a thriving community and then abandon it. Unfortunately, this happens all too often. Before launching new communities, Facebook fan pages, and Twitter profiles, a company must get a firm commitment from everyone involved to continuously engage in these channels. Otherwise, the company will surely be at the center of criticism and will probably be featured in a Harvard Business Review case study titled “What Not to Do in Social Media.””

“An advocate is a customer who talks about a product, service, or brand without being asked to. These customers may or may not be influential in social media, but that doesn’t stop them from talking about the brand and telling others about it.”

There’s some interesting stuff on the cash value of social media followers…

“In 2010, social media marketing firm Vitrue determined that the average value of a Facebook fan is about $3.60 in equivalent media each year. The firm calculated this using a wide range of clients and their 45 million aggregate fans before arriving at the $3.60 annual valuation. A couple of assumptions Vitrue makes up front are that each status update posted by the company generates an average of one new impression for each fan. It also assumes that the brand is posting two updates per day. Finally, Vitrue placed a value on each impression by assigning a $5 CPM, which translates to $300,000 in earned media per month, or $3.6 million annually, for a fan page with 1 million fans. The mathematical equation follows: 1M impressions × 2 posts × 30 days = 60M impressions 60M impressions / 1,000 × $5 CPM = $300,000 $300,000 × 12 months = $3.6M $3.6M / 1M fans = $3.60 The one flaw in this equation is that the $3.60 valuation heavily relies on the fact that the company needs to post an average of 730 status updates a year to reach that $3.60 value per fan. That’s just less than two posts per day, which is extremely high; sometimes overengagement can appear to be spam and can result in a loss of fans.”

And a bit on the amplification that social media platforms allow…

“For example, assume that company A has 1,000 Twitter followers. Every time it shares a piece of content, its potential reach is 1,000. Of course, this number will naturally grow as the company acquires more followers. The reach of the messages will increase exponentially as more followers retweet the message. If one of the company’s tweets gets retweeted 10 times and each of those followers has 1,000 followers, the total reach of that branded message would be the following: 1 tweet × 1,000 followers = 1,000 10 retweets × 1,000 followers = 10,000 1,000 + 10,000 = 11,000 total reach An engaged community that finds value in content that is shared on Twitter is likely to share that content with its own microcommunities.”

The plan this book advocates is fairly similar to that presented by Likeable Social Media.

  • Create social media policies that address employees’ behavior when engaging online.
  • Train employees on how to blog, use Twitter, and be conversational when interacting in the community.
  • Develop a metrics model to measure the effectiveness of employee engagement on the social web.
  • Find and engage with online influencers and the communities where they spend their time

The first two steps are pretty much described by Likeable. The strength of Smart Business is the emphasis it places on listening to what people are saying online – you can join all sorts of conversations by monitoring when people on Twitter are talking about relevant issues, and even what people in your area are talking about with a tool like Nearby Tweets.

Part of doing social media well online is understanding how people behave online, and what sort of people you want to “empower” or build systems around. The book divvies up people according to how they use the net.

  • Creators—Create and publish content on blogs, Twitter, and YouTube.
  • Critics—Post ratings and reviews on websites such as ePinions, Yelp, and CNET. These users also comment on various blogs and wikis and contribute to online forums.
  • Collectors—Collect content in the form of tags and RSS feeds. They also vote for content on websites such as Digg.com.
  • Joiners—Join social networks but might not necessarily create or interact with any content.
  • Spectators—Only consume content. They read blogs, watch videos, read customer reviews, and listen to podcasts.
  • Inactives—Don’t create or consume any social content whatsoever.

The book also advocates finding advocates who will do the talking about your business for you – or, in the case of ministry, will use the channels you create to share the gospel (and stuff about your church) with their friends.

“Whatever the reason, advocates are vocal, passionate, and unafraid to praise the brand (both online and offline). In some cases, advocates even defend the brand against criticism and negative feedback. And even though they might not have hundreds of Twitter followers, Facebook fans, or RSS subscribers, the conversation with advocates about the brand is always authentic. Why? Because they’re being real and aren’t trying to impress anyone.”

You’d hope that comes with the territory of being part of a church – that should involve a significant level of personal investment.

Like every social media textbook everywhere, Smart Business relies on the premise that content is king – and that producing engaging content is fundamental to any social media success. It makes a distinction between proactive and reactive content (this distinction pretty much applies to all forms of consumer/public relations).

“Proactive content considers all outbound engagement and includes the sharing and distribution of brand-related messages on corporate blogs, Twitter, Facebook, YouTube, and other owned media properties. Proactive content can include product- or company-related announcements, industry perspectives, contest management, and other promotions…” 

Proactive content gives you the opportunity to plan. This is something we do at Creek Road, because the service, not just the sermon, is defined by the big idea of the passage, we are starting to think about how we build the big idea, questions, and application, into our use of social media. This little snippet from the book is particularly useful.

“Some companies create just weekly or biweekly editorial calendars. However, it’s good practice to also maintain a six-month thematic calendar that documents and includes upcoming events, holidays, product launches, and other topics of interest to customers.”

Reactive stuff relies on having that carefully defined voice, and being quick to engage with criticism – preferably in a winsome way. It’s also worth reacting quickly to positives too, there are some great case studies in these books where encouraging and affirming people who have taken the time to engage with your product has worked to boost the good vibes involved as the interactions spread through people’s networks…

“Reactive content happens as a result of listening to conversations on the social web and responding when relevant. It can certainly include responding to comments on corporate blogs, Twitter, and Facebook, but it can also entail leaving comments on third-party blog posts.”

Here’s a “slideshare” that goes along with the premise of the book.

Smart Business, Social Business: A Playbook for Social Media in Your Organization from Michael Brito

The author, Michael Brito, writes a blog, and you can also follow him on Twitter. He’s also produced an infographic that might help you think about the web.

This book was harder going than the other two books, but it was pretty useful, especially as a companion piece providing some of the technical background and research to support the conclusions the other books assume.

 

 

Book Review: “Likeable Social Media” and its implications for ministry

I really enjoyed this book. This was actually my second time through (I’d read through it on a previous holiday) – but I wanted to skim over it again having read Platform… its fundamental thesis is that the social media success is tied to being Likeable , which in turn is tied to being a good citizen of the web, giving content away, sharing, and being altruistic in order to win brand loyalty and create ambassadors. So its got some great tie ins with ministry – especially since the gospel should come with built in enthusiastic ambassadors, namely, the church (2 Corinthians 5:20).

“In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try this apple,” and the first marketing interaction in the history of the world had taken place.”

The fundamental conviction at the heart of this book is that word of mouth marketing is the most powerful form of marketing (I agree), but that harnessing word of mouth marketing and even generating it – especially in the age of social media – requires a bit of thought and deliberation, and then an ongoing commitment to being present in a persistent and authentic way.

“Who is better to defend you against negative posters, you or your thousands of happy customers? What kind of company would you rather do business with as a consumer—a company that publicly answers every single customer, or one who seemingly ignores many customers?”

The thought and deliberation happen at the level of thinking about your brand’s personality and the substance or content you aim to share to engage and benefit your audience.

Being authentic means speaking in a language that really represents who you are, but also in a language that resonates with the people you want to connect with – this means, in business, avoiding corporate weasel words or legalise, in the Christian sphere it’ll mean avoiding jargon and in crowd stuff.

You also need to have some grasp of the way each social media channel works, and use that knowledge and the thinking work you’ve put in to figure out a strategy for how you use them (or don’t). I’ve put together something like a social media strategy a while back which has some info about how Facebook works, amongst other useful things, but this book is helpful because it gives you practical homework at the end of each chapter that will leave you with a good sense of how to take your next steps into the world of social media.

There’s some stuff in the book that’s incredibly useful if you’re looking to promote a specific product where you want a purchase decision (which I don’t think you can do with the gospel – there are a few more categories that probably need to be esablished than a Facebook ad or status update can accomplish) – so this advice is relevant for events, or for people who are looking for tips for a small business, there are lots of pearls of wisdom along the way, like:

“Write five sample Facebook updates that combine an engaging question or valuable content with an irresistible offer, and link to your website to buy or learn more. Test, track, and measure the results in order to optimize for future ROI.”

To translate – even when you’re selling something you want to be hooking people with the update so that even if they don’t act, they engage, and including some sort of call to action. And you should experiment till you get it right. This is a theme Platform develops in more depth, I’ll be reviewing it in the next couple of days.

In my experience, and I, at last count, administer Facebook pages for about 20 different churches, events, and businesses, the pages that do this stuff well, and thoughtfully, are the ones that take off – so one page, for a popular drag racing team, has gone from 0 to 7,000 fans in about six months, just by having a well thought out brand, carefully driving people to their page, providing good content, and urging people to share the love and invite their friends.

Here are some examples of helpful “homework” from the book.

1. If you’re a one-person operation or a very small business, write down five things you could say that would seem inauthentic or that sound like marketing-speak to a customer. Then write five examples of how you could say the same messages in a more authentic way on Facebook.
2. If you are part of a large organization, create a plan for how to represent yourself authentically. Recognize that authenticity won’t be easy but that it’s essential. Meet with key stakeholders and management at your organization to determine how you can make communication more authentic across all channels, especially on social networks.
3. If you already have a social media policy, examine it carefully to ensure that it encourages authentic communication, and tweak it if it doesn’t. If you don’t yet have a social media policy, draft one now.
4. If multiple people are responding on Twitter on behalf of your organization, have them sign tweets with their name or initials.

1. Create a social media policy that insists on honesty and transparency as the default expectation. Review with other key stakeholders in your organization what company information, if any, is off-limits and how you can better embrace openness and transparency while still keeping this in mind.
2. If you work at a large organization, determine whether your chief executive officer can effectively use social media tools such as Twitter and Facebook herself to be the ultimate transparent representative of your brand.
3. Closely examine your social media policy to make sure it is aligned with the values of honesty and transparency at its core. If it is not, consider what you could add to help instill these values. Include references to the Word of Mouth Marketing Association’s code of ethics.
4. Write down three ways you could respond to questions and comments on social networks in a more transparent way in order to further build trust with your customers.

And here are some helpful quotes from the book…

“The formula for ad success is not to link ads to your website or shopping cart but to link to your fan page. Connecting users to your page encourages them to engage with you. They might enter a contest or ask you some questions about products, services, or your industry. They have the opportunity to connect with other people in your community.”

“Also, forget the notion that YouTube is about creating “viral videos” and getting millions of views. Is it possible to create videos on YouTube that will go viral? Sure. But think of the last 10 viral videos you’ve seen on YouTube. Chances are few of them, if any, were created by or for a business. Most of these videos take off organically. Videos that are “produced” don’t tend to go viral. What makes content viral is that very thing that often can’t be produced: the spontaneity of human experience. Even parody videos are based from the initial experience that was captured on video and released to the world, then deemed viral.”

“Many company blogs are unsuccessful because they are updated infrequently, and too often they’re updated with press release-like broadcast material, rather than valuable resources or content. With a blog, you have the opportunity to include longer text updates than you’re able to through Facebook or Twitter, as well as incorporate photos, videos, polls, and other multimedia. You can also tell stories at your own pace and on your own terms.”

One of the central theses of the book, if not the central thesis, is that being successful on the web means being prepared to give away good material in order to build your brand, and goodwill.

I think the great take home messages for people in ministry, or people who are thinking about how to use Facebook for Jesus, is that churches looking to use social media to help spread the gospel, as a way of connecting with people, the secret is in empowering those in the pews to be using your church’s presence as a bit of a call to action in their use of Facebook – we should be encouraging those who are keen ambassadors of Jesus, and members of our church communities to be talking about both Jesus and church in an authentic and engaging way online, we don’t carry the entire weight of producing good content that people will engage with (though our church/ministry pages should be doing that).

There are some interesting ways I’m thinking we could use Facebook advertising spinning out of this book – you could target people who say they’re Christians who have just moved to your area (changed location), you can target friends of friends to invite them along to evangelistic events, you can target people who aren’t Christians to welcome them to your area with the offer of a welcome pack if they like your page, you can target engaged or married people in your area to offer pre-marriage counselling or to advertise a marriage course. Facebook advertising is fairly powerful stuff – which is why it can be insidious when used by unscrupulous people. I read someone I respect greatly who said that the low quality of advertising on Facebook was enough to drive him away from spending advertising dollars, and someone yesterday suggested the inappropriate ads he was receiving were causing a rethink about Facebook’s values – but it’s not Facebook that does this, beyond an algorithm, it’s people using the data and likes you’ve supplied to target you – the key to improving the standard of ads on Facebook is liking more particular stuff (the ads I get are almost exclusively coffee related), and for advertisers – the key is producing relevant ads that might cut through some of the noise of weightloss ads, dating service spruiking, and whatever else you get coming up on your profile.

It’s interesting too that the emphasis on social media success seem to fall around characteristics that are emphasised by Paul as either parts of his ministry, so he has a fairly cross-shaped approach to ministry that emphasises ethos and substance over flashy and impressive stuff, or the modern equivalent. Authenticity. Loving others. Being selfless. Responding to situations that emerge with humility, integrity, generosity, and grace… the guy who wrote this book is basically the most successful social networking consultant going round – and he’s essentially advocating that people behave sacrificially in what they give out online, though he’s doing it with the expectation that it will eventually produce material returns, and we’re expecting that it will build goodwill that will get the gospel a hearing.

There are some great ideas in the book about what sort of content makes good Facebook content and boosts engagement – the ultimate goal is being likeable, and getting people to share the stuff you’re putting out there, which I guess raises a question about how we get people in our churches on board with this and thinking about themselves as ambassadors when they’re online, which probably taps into a bigger issue regarding how we get people to think about ambassadors when they’re offline. Part of authenticity is making sure that the experience people get of our church family is consistent both in the virtual world and the real world.

Third Eagle says zombie attacks sign of end times…

You have no idea how much pleasure I took from writing the title of this post.

The video is a ramble, but it’s posted here for posterity’s sake so that we can all look back when the zombie attacks aren’t the bear attack from the book of Daniel.

As it turns out the zompocalypse and apocalypse are possibly the same thing. Who knew?

Clowning around with the gospel

Here are some rules, or principles, for Christian clowning.

“When you enter the nursing home do not stand together with your group in a large cluster of clowns. Clowns can look rather intimidating if you see a lot of them in one place.”

“Choose a partner. Two clowns together are really great. If you attempt to make visits with 3 or 4 you outnumber the person so much that they may feel a bit uneasy.”


 
Via Scotteriology.

The guy in the video is Floyd Shaffer – the so-called “father of clown ministry”… he’s written a few books.

If I Were A Clown

And this one called Clown Ministry

Clown Ministry

If you want a good guide to “Everything New and Who’s Who In Clown Ministry” there’s this guide out there too.

Here are some tips for setting up a clown ministry in a hospital, rather than a nursing home. Because a captive audience is vital.

But here’s another rule. Don’t be creepy.

It turns out you can head along to a Clowns for Jesus conference if this excites you.

I’m so glad this is a thing.